Marketing Assignments Examples and Paper Samples

Marketing Management: Pricing

The paper "Marketing Management: Pricing" is a great example of a marketing assignment. Although pricing can be one of the most difficult marketing decisions, the basic process is to set a price of service is calculating your costs; estimating the benefits to customers and the limits on how much they’re willing to pay; and comparing your products, services, and prices to others that are similar i.e. with the competitors…
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Marketing Mix Strategies - Capturing Customer Value through Pricing

The paper "Marketing Mix Strategies - Capturing Customer Value through Pricing" is a great example of a marketing assignment. The underlying concept of modern marketing strategy is the creation of customer value. What this means is that marketing strategy elements like price, product, place, and promotion have to be based on capturing the customer's expectation, need and satisfaction.…
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Implementing a Marketing Strategy

The paper "Implementing a Marketing Strategy" is a great example of a marketing assignment. People are now more conscious of their wellbeing, becoming more aware of the drawbacks of poor health and plump bodies. It is an undeniable fact that beauty is now defined as women with shapely, well-formed bodies.…
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Promotion Mix Strategies

The paper "Promotion Mix Strategies" is a delightful example of an assignment on marketing. Marketing strategies are undergoing immense changes in the current world based on the changing trends. It is not easy to convince customers using old strategies. Marketing is based on relationship building as per the new scientific methods of organizational theories.…
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International Advertising

The paper "International Advertising" is a great example of an assignment on marketing. The growing competition in the conditions of the globalized market makes the issue of international advertising especially topical for positioning international companies. …
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Online Personals Market

The paper "Online Personals Market" is a wonderful example of an assignment on marketing. The most important reason for people wanting to meet others online instead of finding them in the real world is the increasing social acceptability of online meetings. This was however in turn prompted by the change of attitude of people towards online dating.…
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Women's Regular Favorite High Heeled Shoes

The paper "Women's Regular Favorite High Heeled Shoes" is a great example of a marketing assignment. I choose the 'Women's Regular Favorite High Heeled Shoes' which comes in either the fine calfskin or kid suede with a faux nappa full lining and 3 ½ inches stacked heel and a soft, slip-resistant pig suede heel counter.…
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Customer Is King

The paper "Customer Is King" is a great example of a marketing assignment. This phrase is powerful. It focuses our attention on the real purpose of business. The business is there to meet the needs of the customer. The customer is the person or persons who by custom seek benefits from the business establishment.…
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Why is Branding so Important in Marketing

The paper "Why is Branding so Important in Marketing" is a great example of a marketing assignment. Branding is a marketing strategy in which a product with excellent quality and durability has established a firm belief in the consumer’s mind and there is a general consensus that a particular brand is going to be definitely good.…
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Market Segments and Sales Forecasting

The paper "Market Segments and Sales Forecasting " is a wonderful example of a marketing assignment. Markets will be defined by behavioral segmentation because the purchase of artwork relies on a very specific need. The criteria analyzed for choosing market segments includes who buys the images produced by the artist, what they need, and how often they purchase the artwork.…
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Marketing Example: The Good, The Bad, And The Ugly

The paper "Marketing Example: The Good, the Bad, and the Ugly" is a brilliant example of an assignment on marketing. Marketing Example: “The Good, the Bad, and the Ugly” The Good (MacBook Pro – Ultra-thin, Print Ad One of the print ad’s of MacBook Pro laptop was very effective in conveying the idea. It was one of the best print ads in terms of creativity.…
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Value Proposition and Positioning of McDonalds

The paper "Value Proposition and Positioning of McDonald’s" is a great example of a marketing assignment. According to McCarthy (1975), brands have been used primarily for identification. Customers are willing to buy brand rather than by inspection where there is some assurance of quality” (p. 249) The brand chosen is McDonald’s, synonymous to fast foods all over the world.…
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General Opinion about the iPhone: Is it Good or Bad

The paper "General Opinion about the iPhone: Is it Good or Bad?" is a great example of a marketing assignment. The iPhone, launched by Apple Inc., is a line of smartphones which contains almost all functions of a camera phone, media player and acts as an internet device. Besides, the touch screen enabled phone is user-friendly.…
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B2B: Pitfalls & Opportunities

The paper "B2B: Pitfalls & Opportunities" is a good example of an assignment on e-commerce. First of all, selling to an organization such as a business entity is entirely different than selling to an individual consumer. This is the most important concept in B2B e-commerce. A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people.…
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How Does IBMs Plan for Its Goods and Services Meet the Definition of Marketing

The paper "How Does IBM’s Plan for Its Goods and Services Meet the Definition of Marketing?" is a great example of a marketing assignment. The simplest definition of marketing is to make the customers interested in your products or the services provided by you.…
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Marketing in the Textbook Industry

Business Case Marketing Analysis Business Market Analysis Making the choice on what books to purchase has been complex enough to many people. The introduction of electronic textbook as a competing model has made it more difficult. The traditional…
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Point-of-Purchase Advertising

Point-of-Purchase Advertising Three point-of-purchases advertising I have recently come across This encompasses a message delivered to the intended consumer right from the points where they make the decision to purchase a particular brand. Their…
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Wholesome Hamburger Company and Chicken International Group

 The paper "Wholesome Hamburger Company Scenario" is a wonderful example of an assignment on marketing.

What is an ethical dilemma or issue?

Arguably, the ethical dilemma in this contextual case scenario is whether or not Wholesome Hamburger Company should abide by the provided advice of using less water, until the end of the big drought due to its occurrence and presence.

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Marketing Research as a Process

The paper "Marketing Research as a Process" is a wonderful example of an assignment on marketing. Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors.…
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Best Burger Positioning

The paper "Best Burger Positioning" is a worthy example of a marketing assignment. Best Burger is a fast food restaurant that is delivering hamburgers virtually to its target audience. There are several benefits that the customers can derive from this form of service. One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers.…
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Dimensions of Service Quality

The paper "Dimensions of Service Quality" is a great example of a marketing assignment. The business under discussion is a dental clinic located within the city center. Various dental services are offered by the present dentists and the clinic attracts clients from a wide region even people who reside outside the city.…
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Cadburys Gorilla Advertisement

The paper "Cadbury’s Gorilla Advertisement" is a great example of a marketing assignment. A favorite commercial that can be viewed online is Cadbury’s Gorilla advertisement shown to the public on August 31, 2007…
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Product Development

The paper "Product Development" is a great example of a marketing assignment. Product development is quite a tough task for a company as it involves not only the production and development department but requires participation and input from every department of the company. Following are the things that a company should consider before developing a new product…
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Marketing Video Cola Wars: Coke vs. Pepsi

The paper "Marketing Video Cola Wars: Coke vs. Pepsi" is a great example of a marketing assignment. The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro).…
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How to Write a First-Class Marketing Assignments & Ace Your Class

The ability to write a first-class essay implies not only a high level of knowledge of the language but also creativity. A recent report indicates that only a few possess this art. But anyway, it can be mastered. Below you will find some useful tips on writing a Marketing Assignments which will teach you to complete such homework tasks two times faster and give you a chance to get the highest grades.

Getting started on your essay

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How to structure an essay?

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