Marketing Article Examples and Topic Ideas

A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
The paper "A Tale of Two Cities: Distinctiveness Theory and  Advertising Effectiveness" is a good example of a marketing article review. Today, advertisements need to address the concerns of specific ethnic groups or minorities as the society is rapidly becoming multiethnic (Deshpande and Stayman).…
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Marketing is Everything
The paper "Marketing is Everything" is a good example of a marketing article review. Marketing underwent a historical breakthrough in the 1990s when companies realized there was much importance in concentrating on customers (McKenna, 1991). …
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Best Buy Chairman Resigns, Explores Options For 20 Percent Stake
The paper "Best Buy Chairman Resigns, Explores Options For 20 Percent Stake" is a good example of a marketing article review. I chose the article “Best Buy Chairman Resigns, Explores Options For 20% Stake” because it addresses strategy and marketing issues. In chapter 2, we discussed how leadership can affect the marketing and strategy for a Company as is the case for Best Buy.…
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Thinking Outside the Big Box
The paper "Thinking Outside the Big Box" is a good example of a marketing article review. Some Wall Street analysts are critical of Costco, as they believe that the company is not totally focused on enhancing the value of its stock. They regret that making a profit for its shareholders is not the priority of the Company.…
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Toyota and the Future of Green Marketing by Joel Makower
The paper "Toyota and the Future of Green Marketing by Joel Makower" is a good example of a marketing article review. In his article titled “Toyota and the Future of Green Marketing”, Makower takes a look at the market implications that Toyota suffered when the company decided to choose market factors such as “high-aesthetic, high-performance, affordable cars” ahead of being green.…
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Healthy Vending Machines: The Future of Snack Foods
The paper "Healthy Vending Machines: The Future of Snack Foods" is a good example of a marketing article review. Over 33 percent of Americans are currently obese, costing the American economy $190 billion in negligent medical spending.…
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The Metrics that Will Make Your CMO Love You
The paper "The Metrics that Will Make Your CMO Love You" is a good example of a marketing article review. The article, “The metrics that will make your CMO love you”, has highlighted initiatives used by marketing officers to ensure higher returns by attracting more customers.…
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The 6 Marketing Metrics Your CEO Actually Cares About
The paper "The 6 Marketing Metrics Your CEO Actually Cares About" is a good example of a marketing article review. Volpe authored the article that identifies some of the significant marketing metrics to organizations’ Chief executive officers. …
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Xiaomi Overtakes Samsung In China Smartphone Market
The paper "Xiaomi Overtakes Samsung In China Smartphone Market" is a good example of a marketing article review. The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China.…
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