Marketing Case Study Samples and Paper Examples

Union Square Ventures Raising New Tech Fund

The article Union Square Ventures Raising New Tech Fund discusses different aspects of the strategic approach utilized by Union Square Ventures during the last year and the current status of the industry (Ante & Kreutzer & Willmer). Union Square…
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Case analysis

Tennant Case Analysis Evaluation of Alternatives by Criteria The proponent based the assessment of Tennant’s alternatives which centered on the following evaluative criteria: profitability ratios (return on assets, return on stockholder’s equity, net…
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Coca Cola around the world

COCA-COLA AROUND THE WORLD CASE STUDY Course Instructor’s Name Institution…
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IKEA in the USA

IKEA in the USA: Case Study in Global Marketing What has allowed IKEA to be successful with a relatively standardized product andproduct line in a business with strong cultural influence? Did adaptations to this strategy in the North American market…
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SWOT Analysis, Marketing Strategy for Mobil Gym

The paper “SWOT Analysis, Marketing Strategy for Mobil Gym" is a good example of a case study on marketing. The business's strengths: programs tailored to client specifications, the unique concept of mobility, the flexibility of location, reduced infrastructure, and overhead costs. The company's weaknesses: a limited range of equipment on offer, high transportation costs, etc.…
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Bugatti (Veyron) Marketing

The paper "Bugatti Veyron’s Marketing" is a wonderful example of a case study on marketing. This report examines the of marketing the Bugatti Veyron, from two marketing principles, looking at how the Bugatti Veyron’s marketing satisfies various value propositions, profit considerations, and competitive positioning. The first principle is regarding the uniqueness of services.…
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Hub Spot Company - Inbound Marketing and Web 2-0

The paper “Hub Spot Company - Inbound Marketing and Web 2-0" is a sapid version of a case study on marketing. With the ever-increasing dynamics in our society, our ways of doing things are bound to change to cope up and survive. The climate of new trends compels people from all walks of life to adjust to how they carry out their activities to conform to the changes in our society.…
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Integration Marketing Communication and Integration Marketing: Case of Prada

The paper "Integration Marketing Communication and Integration Marketing: Case of Prada" is an outstanding example of a case study on marketing. The author of the paper states that Prada is a fashion store located in Italy that specializes in luxury products including clothing, accessories for leather bags and shoes.…
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Political and Economic Environment of Hendrix Foodservice Equipment

The paper "Political and Economic Environment of Hendrix Foodservice Equipment" is a brilliant example of a case study on marketing.  Hendrix Foodservice Equipment is a company that faces stiff competition from other players in the kitchen supplies industry. The company needs to increase its market share so as to increase its profitability.…
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Main Ways That Air Arabia Segment the Market

The paper "Main Ways That Air Arabia Segment the Market" is a worthy example of an assignment on marketing. Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company which has taken time to implement technological advancements in its operations.…
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The Copy Platforms Selling Strategy

The paper "The Copy Platform’s Selling Strategy" is a great example of a case study on marketing. Presently, markets for consumer goods are characterized by perfect competition. There are numerous sellers offering a variety of products at closely similar prices. This means consumers have a wide range of options when selecting the best seller of preferable products.…
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The Relationship between Packaging Design and Brand Identity

The paper “The Relationship Between Packaging Design and Brand Identity" is an inspiring variant of a case study on marketing. After spending a lengthy period in the store (supermarket), I chose milk as my packaged product of choice. This product of choice has an excellent package in terms of marketing communication.…
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Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets

The paper “Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets" is an affecting variant of a case study on marketing. E-Connect Company provides G-viral software that affordability, protect and enhance computer efficiency. This sample-based marketing plan highlights the strategies employed to convert some of the sales and create steady streams of revenue.…
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Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products

The paper “Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products" is a cogent example of a case study on marketing. The objectives of this competition were to promote and appreciate the local and soap products made by craftsmen. Another major concern was to enhance the creativity and innovativeness of soap companies when manufacturing their products.…
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Psychological Principles of Marketing and Consumer Behavior, Failing Due to Poor Marketing

The paper “Psychological Principles of Marketing and Consumer Behavior, Failing Due to Poor Marketing" is a fascinating variant of a term paper on marketing. Marketing is among the most fundamental functions of management. Its basic objective is to determine the market for a product or service. This implies that marketing influences the profitability or failure of a product or service.…
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E-Connect Company with Its G-Viral - Craving to Gain Market Share of Kaspersky Company

The paper “E-Connect Company with Its G-Viral - Craving to Gain Market Share of Kaspersky Company" is a meaty variant of a case study on the marketing. The E-connect company provides G-viral software, an antivirus software product that is affordable, protects and helps to enhance computer efficiency.…
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Space International Inc - Market Structure and the Elasticity of Demand for the Goods and Services

The paper “Space International Inc - Market Structure and the Elasticity of Demand for the Goods and Services" is an excellent example of a case study on marketing. Market structure and the elastic of demand for the good or service Space International Inc. has been in operation since 1985. It began as a movie store renting videotapes for domestic viewing.…
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Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling

The paper "Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling " is a great example of a case study on marketing. Monsanto is categorized among the largest corporations behind genetic manufacturing because it considers itself as an agricultural organization. The company feels they have the ability to assist farmers to grow sustainable yields.…
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Nature of the Retailer and Their Target Customers

The paper "Nature of the Retailer and Their Target Customers" is an excellent example of a case study on marketing. Topshop is a retailer store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine.…
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Can Netflix Regain Lost Ground

The paper "Can Netflix Regain Lost Ground" is an excellent example of a case study on marketing. The Chief Executive Officer and founder of Netflix, Reed Hastings, preached incessantly of avoiding ideas that can slow down a successful business and to make hard decisions without racking one’s brain the entire time. Unfortunately, Hastings is learning a hard lesson from his unorthodox business methods.…
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How to Write a First-Class Marketing Case Study & Ace Your Class

The ability to write a first-class essay implies not only a high level of knowledge of the language but also creativity. A recent report indicates that only a few possess this art. But anyway, it can be mastered. Below you will find some useful tips on writing a Marketing Case Study which will teach you to complete such homework tasks two times faster and give you a chance to get the highest grades.

Getting started on your essay

Well, it is difficult, but you have to start working on your Marketing Case Study early. The sooner you find some exciting Marketing Case Study topics to choose from, the more time you will have to select the one that's perfect for you and collect all the needed material. In short, when your brain is set up to think over the question, you become more susceptible to a specific type of information. And as a result, you find it within minutes, not hours.

So, what to start with? Before you get down to writing your Marketing Case Study introduction paragraph, make notes on what you already know about the topic. Perhaps, you know even more than you think you do. If you haven't chosen a topic yet, look through the list of previously selected Marketing Case Study titles and pick one. This will give you ideas in which direction to move on. Then draft a plan and make a preliminary list of questions. When you begin studying the material, you will be able to find proper answers to them.

Where to find original Marketing Case Study ideas?

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How to structure an essay?

In essay writing, an appropriate essay structure is critical. That's why you should be very careful when organizing your paper. In general, a remarkable essay should include the following structure:

  • Title. It should reflect the topic of your paper, be exciting and meaningful.
  • Marketing Case Study outline. This part should include 2-4 short sentences covering the topic.
  • Main part. It should contain 2-3 paragraphs that describe the essence of the essay and uncover the topic.
  • Marketing Case Study conclusion. This part should include 2-4 sentences summarizing what was written.

Note that each of the paragraphs in the main part of your essay has to begin with an introductory sentence. All subsequent sentences have to develop and confirm the idea expressed in the introductory sentence.

If you are a visual learner and need an illustrative example of a properly structured essay, consult with the Marketing Case Study examples that you have downloaded from our website.

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