Marketing Essays and Research Papers Page 5

Creativity and Innovation in Business
The paper "Creativity and Innovation in Business" is a marvelous example of a marketing essay. It has always been routine to come by people in romantic relationships enjoy specific days especially Valentine day. During this time, I realized many people take a walk with a loved partner to the beaches spending a lot of time playing on the sand and admiring the coastal creatures like oyster shells among others…
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Product Development
The paper "Product Development" is a great example of a marketing assignment. Product development is quite a tough task for a company as it involves not only the production and development department but requires participation and input from every department of the company. Following are the things that a company should consider before developing a new product…
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Healthy Vending Machines: The Future of Snack Foods
The paper "Healthy Vending Machines: The Future of Snack Foods" is a good example of a marketing article review. Over 33 percent of Americans are currently obese, costing the American economy $190 billion in negligent medical spending.…
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Aligning the Sales Strategy with the Business Strategy
The paper "Aligning the Sales Strategy with the Business Strategy" is a marvelous example of a marketing essay. Since there are no competitors in Jeddah, the gym will target consumers using aggressive and sustained marketing strategies that will allow the company to capture the largest market share possible.…
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IPhone 6 Release
The paper "iPhone 6 Release" is an excellent example of an essay on marketing. After a long wait, the mobile and software giants Apple have released their new device in the market, the iPhone 6. Released on 19th of September, the iPhone was all that the customers were waiting for. The excitement and the joy that filled the atmosphere at Apple was a real indication.…
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The Metrics that Will Make Your CMO Love You
The paper "The Metrics that Will Make Your CMO Love You" is a good example of a marketing article review. The article, “The metrics that will make your CMO love you”, has highlighted initiatives used by marketing officers to ensure higher returns by attracting more customers.…
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Maple Leaf Foods Inc
The paper "Maple Leaf Foods Inc" is a marvelous example of a marketing essay. Maple leaf food Inc. was established in 1927 under the name of Canada Packers. Over the recent years, the Company changed its name after undergoing some mergers. …
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The 6 Marketing Metrics Your CEO Actually Cares About
The paper "The 6 Marketing Metrics Your CEO Actually Cares About" is a good example of a marketing article review. Volpe authored the article that identifies some of the significant marketing metrics to organizations’ Chief executive officers. …
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Marketing Video Cola Wars: Coke vs. Pepsi
The paper "Marketing Video Cola Wars: Coke vs. Pepsi" is a great example of a marketing assignment. The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro).…
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Customer Service - in Pursuit of Excellence
The paper "Customer Service - in Pursuit of Excellence" is a brilliant example of a marketing essay. Based on the post, I agree with that service is enhanced by having people with various personal attributes and varying levels of knowledge. It is true that the different personalities can be a hindrance to the achievement of desirable levels of customer services.…
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Evaluation of a Stage-Specific Intervention
The paper "Evaluation of a Stage-Specific Intervention" is an excellent example of a research paper on marketing. The article is about the research method that the Heart and Stroke Foundation used in gathering data about how people would respond to a health promotion intervention.…
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Service Quality and Customer Satisfaction
The paper "Service Quality and Customer Satisfaction" is a good example of a literature review on marketing.  As a crucial determinant of organizational performance, quality of the service or product remains at the lead of the marketing literature. Hutt and Speh are of the opinion that service providers perception of quality is of little relevance compared with customer’s perceptions.…
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Marketing Management
The paper "Marketing Management" is a marvelous example of a marketing essay. Marketing management is an area of study in business that deals with realistic functions of marketing procedures and the manner in which management of marketing procedures and resources in a company are carried out.…
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Xiaomi Overtakes Samsung In China Smartphone Market
The paper "Xiaomi Overtakes Samsung In China Smartphone Market" is a good example of a marketing article review. The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China.…
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Contemporary Marketing: The USA
The paper "Contemporary Marketing: The USA" is a good example of a marketing book review. Retail establishments are classified on the basis of: Ownership: it refers to the ‘place’ attribute of product mix.…
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Promotional Strategy
The paper "Promotional Strategy" is a marvelous example of a marketing essay. Promotion is normally regarded as the best way to create awareness for the customer about certain products in the market. Promotion can take different kinds of media depending on the targeted audience.…
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Analysis of the Market Research Data
The paper "Analysis of the Market Research Data" is a marvelous example of a marketing essay. In relation to question number 3, it can be viewed that in the year 2006, a significant portion i.e. 71.89 % of the respondents agreed that a good selection of products was present in different stores of Kudler Fine Foods.…
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Pricing Strategy: Apple and Samsung
The paper "Pricing Strategy: Apple and Samsung" is a marvelous example of a marketing essay. The constant wars between Apple and Samsung seem not to be ending and with the American Court ordering Samsung to compensate Apple for patent issues, it has become evident that Samsung is spreading the cost to the consumers (Davis Scott, 2002).…
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