Marketing Essays and Research Papers Page 5

Masters and a PhD Degree Program in Marketing at Business School
The paper "Masters and a Ph.D. Degree Program in Marketing at Business School " is a perfect example of a personal statement on marketing. I am a lecturer currently teaching at Umm Al Qura in Saudi Arabia in the faculty of home management. Umm Al Qura University was established in 1981 as a Public University located in Mecca in Saudi Arabia.…
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The Impact of Social Media Communication on Consumer Perceptions and Promotion of Brands
The paper "The Impact of Social Media Communication on Consumer Perceptions and Promotion of Brands" is a worthy example of a term paper on marketing. As the paper states, the contemporary world has brought forth significant changes that are widespread across all economic, social, and political spheres.…
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Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling
The paper "Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling " is a great example of a case study on marketing. Monsanto is categorized among the largest corporations behind genetic manufacturing because it considers itself as an agricultural organization. The company feels they have the ability to assist farmers to grow sustainable yields.…
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Nature of the Retailer and Their Target Customers
The paper "Nature of the Retailer and Their Target Customers" is an excellent example of a case study on marketing. Topshop is a retailer store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine.…
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Does Meeting Earnings Expectations Matter by Kasznik and McNichols
The paper "Does Meeting Earnings Expectations Matter by Kasznik and McNichols" is a delightful example of an article on marketing. It was proven that share price responds positively when companies meet analysts’ earnings forecast and vice versa, it has not been discussed whether such response is as a result of the firms’ performance on meeting expectation or simply reflects the current earning information.…
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Michelin Fleet SolutionsFrom Selling Tires to Selling Kilometers
The paper "Michelin Fleet Solutions–From Selling Tires to Selling Kilometers" is an outstanding example of an essay on marketing. After the three challenging years of Michelin trying to provide solutions to the industry, the fact that the revenues are still below expectations is alarming. The company needs to thoroughly assess the organizational dynamics and marketing channels.…
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Wholesome Hamburger Company and Chicken International Group

 The paper "Wholesome Hamburger Company Scenario" is a wonderful example of an assignment on marketing.

What is an ethical dilemma or issue?

Arguably, the ethical dilemma in this contextual case scenario is whether or not Wholesome Hamburger Company should abide by the provided advice of using less water, until the end of the big drought due to its occurrence and presence.

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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
The paper "A Tale of Two Cities: Distinctiveness Theory and  Advertising Effectiveness" is a good example of a marketing article review. Today, advertisements need to address the concerns of specific ethnic groups or minorities as the society is rapidly becoming multiethnic (Deshpande and Stayman).…
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Satellite Television
The paper "Satellite Television" is a marvelous example of a marketing essay. The product that has been selected is direct to home satellite television, it will offer more channels than any other existing provider, the cost will be very competitive.…
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Marketing Research as a Process
The paper "Marketing Research as a Process" is a wonderful example of an assignment on marketing. Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors.…
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International Marketing Management Programm at Hochschule fr Wirtschaft und Recht Berlin
The paper "International Marketing Management Programm at Hochschule fr Wirtschaft und Recht Berlin" is a marvelous example of a marketing admission essay. I am writing to express my interest and intention of joining the Hochschule fr Wirtschaft und Recht Berlin to pursue an M.A in International Marketing Management.…
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Best Burger Positioning
The paper "Best Burger Positioning" is a worthy example of a marketing assignment. Best Burger is a fast food restaurant that is delivering hamburgers virtually to its target audience. There are several benefits that the customers can derive from this form of service. One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers.…
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Dimensions of Service Quality
The paper "Dimensions of Service Quality" is a great example of a marketing assignment. The business under discussion is a dental clinic located within the city center. Various dental services are offered by the present dentists and the clinic attracts clients from a wide region even people who reside outside the city.…
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New Progressive Channels
The paper "New Progressive Channels" is a marvelous example of a marketing essay. The Progressive Corporation began in 1937 as a casualty insurance company. Two years later, it became the first underwriter company for non-standard auto-insurance. The company was successful in that market role and was its core business until 1990 …
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Production Services of CITYL
The paper "Production Services of CITY’L" is an excellent example of an essay on marketing. Our services are multifaceted in nature, as well as coupled with refined quality. We offer the following services: Portfolios, catalogs, advertisement campaigns, fashion photography; Event management of fashion shows, festivals, trade shows.…
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The Art of Advertising
The paper "The Art of Advertising" is an outstanding example of a marketing essay. This paper will analyze an advertisement of the Heat perfume, which incorporates Beyoncé Knowles as its icon. The advert matches to the ordinary standards of perfume marketing whereby the icon – Beyoncé – is centrally adding the element of importance, as well as dominance to the product.…
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Cadburys Gorilla Advertisement
The paper "Cadbury’s Gorilla Advertisement" is a great example of a marketing assignment. A favorite commercial that can be viewed online is Cadbury’s Gorilla advertisement shown to the public on August 31, 2007…
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Use of Instagram in Marketing
The paper "Use of Instagram in Marketing" is a marvelous example of a marketing essay. Research has indicated that the use of Instagram for business purposes among companies has increased over time. Many companies have adopted the concept of using images and pictures to facilitate the marketing of their goods and services…
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Marketing is Everything
The paper "Marketing is Everything" is a good example of a marketing article review. Marketing underwent a historical breakthrough in the 1990s when companies realized there was much importance in concentrating on customers (McKenna, 1991). …
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Control Process, Performance Appraisals, Benchmarking On Lost My Name
The paper "Control Process, Performance Appraisals, Benchmarking On Lost My Name" is a marvelous example of a marketing essay. The control process used in the printing company lost my name based on personalized children’s books is a marketing budget.…
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E-Mail Marketing at IETQAC
The paper "E-Mail Marketing at IETQAC" is a great example of an essay on marketing. If you are in search of an organization that provides with apt quality assurance and esteemed recognition for your organization, this mail will surely guide you in the right direction. Do not overlook or delete this mail thinking it to be another spam mail because this mail is particularly sent to you.…
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What Sets Oil Prices
The paper "What Sets Oil Prices?" is a marvelous example of a marketing essay. Oil prices fluctuate globally. There are factors that lead to the price instability of oil despite the price indices the price of crude oil may not be the determining factor of gasoline prices.…
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Best Buy Chairman Resigns, Explores Options For 20 Percent Stake
The paper "Best Buy Chairman Resigns, Explores Options For 20 Percent Stake" is a good example of a marketing article review. I chose the article “Best Buy Chairman Resigns, Explores Options For 20% Stake” because it addresses strategy and marketing issues. In chapter 2, we discussed how leadership can affect the marketing and strategy for a Company as is the case for Best Buy.…
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Nuances of Writing Proposals and Conducting Research
The paper "Nuances of Writing Proposals and Conducting Research" is a delightful example of an assignment on marketing. Writing proposals can be a challenging task because of the difficulties in organizing the research and writing processes. Making choices between primary and secondary research, as well as choosing the best research design for a research problem can be daunting. …
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Wal-Mart Value Chain Activities
The paper "Wal-Mart Value Chain Activities" is a great example of a marketing literature review. The strategy of Wal-Mart has been a success through simple and innovative practices in value chain activities such as purchasing, logistics, and information management, which resulted in offering lower price value offers everyday (Magretta 2002, p.7).…
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