Marketing Essays and Research Papers Page 4

Watching Some Consumers Do Shopping at Grocery Store
The paper "Watching Some Consumers Do Shopping at Grocery Store" is a wonderful example of a marketing assignment. Watch some consumers do shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products? How closely do they examine the packaging?…
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Nintendo - Reviving a Company, Transforming a Market
The paper “Nintendo - Reviving a Company, Transforming a Market" is a sapid version of an assignment on marketing. The success of Nintendo with Wii is due to its innovative designs in the gaming system. Various advanced features have been incorporated in the gaming system and the competitive pricing has also been placed.ass…
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Principles and Practice of Marketing
The paper “Principles and Practice of Marketing" is an intriguing variant of an annotated bibliography on marketing. Thomas, Robert J. in their book "New Product Success Stories: Lessons from the Leading Innovators" (New York: Wiley, 1994) outline the concept about the past 24 biggest names and their success in business fields. Each topic сoncerns their product success stories.…
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Customer Satisfaction on PlugIn Hybrid System
The paper "Customer Satisfaction on PlugIn Hybrid System" is a good example of an essay on marketing. The hybrid car is an idea that has been very slow in catching on but has gained increasing popularity in recent years. The first hybrid appeared over 100 years ago but the demand for rapid transportation, the need for speed, kept the concept mainly on the drawing board until lately.…
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Bachelors Degree with a Major in Advertising
The paper "Bachelors Degree with a Major in Advertising" is a great example of a personal statement on marketing. At seventeen years old, I have been entrusted by my parents a huge responsibility in our family business. While other teenagers may age see this to be something that is too much for parents to ask for, I consider it as a challenge instead.…
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Marketing in 2012 - the End of the Middle by Birkner
The paper “Marketing in 2012 - the End of the Middle by Birkner" is an excellent variant of an article on marketing. The US is in grip of recession since late 2007. The recession has changed the US market completely; the market has now transformed into two segments – one that caters to the higher-end consumers with incomes $100,000 and upwards and the other one that lingers below this threshold.…
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Marketing Approach and Concept
The paper "Marketing Approach and Concept" is a worthy example of an essay on marketing. The marketing approach rests on the tenet that marketing should be customer-driven, that is, it should primarily look at the satisfaction of customer needs and wants. In comparison with other approaches, the marketing approach is more customer-centric because it takes an outside-in perspective.…
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Range Rover Advertisement
The paper "Range Rover Advertisement" is a wonderful example of an essay on marketing. The advertisement considered for discussion has been retrieved from the internet via a YouTube link. It captures Range Rover’s model known as Evoque, which can pass over a bump where other car models are unable to go through.…
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising
The paper "Soft-Soaping Empire: Commodity Racism and Imperial Advertising" is a good example of a marketing essay. From the reading, one gets the perception that life without commodity fetishism may be boring and somewhat unbearable based on the realization that the dominant relationships in the world today involve the exchange of money and commodities in market trade.…
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Main Ways That Air Arabia Segment the Market
The paper "Main Ways That Air Arabia Segment the Market" is a worthy example of an assignment on marketing. Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company which has taken time to implement technological advancements in its operations.…
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The Major Issues to Consider in Planning a Market Communications Campaign
The paper “The Major Issues to Consider in Planning a Market Communications Campaign" is a potent example of a term paper on marketing. Marketing is a complex field and when ideas from one market are exported to another the complexity rises exponentially. A good manager will need to consider several issues which arise when a company moves into the international market.…
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Remanufactured or Reengineering Process
The paper "Remanufactured or Reengineering Process" is a great example of an essay on marketing. Products wear and tear, and may sometimes undergo physical damage that either disorients their usage or efficiency. Replacement is an option but reassembling is another alternative that may be cost-effective and may facilitate sustainability from economic and environmental scopes.…
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Pricing Strategy for the Launch of Products in the Market
The paper “Pricing Strategy for the Launch of Products in the Market" is a meaty variant of a research proposal on marketing. The paper presents some components of the proposal such as appropriate pricing strategy for the launch of products in the market, planning and operating decisions of the business, current credit markets and the effects of current credit markets on planning and operating decisions.…
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Impact of the Servicescape on Customer Behavior and Employee Performers
The paper "Impact of the Servicescape on Customer Behavior and Employee Performers" is an excellent example of a research proposal on marketing. The question among researchers whether cognition comes first before emotion or otherwise remains unsolved. This is due to the fact that individuals’ perception process still remains a misery and uncertain.…
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The Copy Platforms Selling Strategy
The paper "The Copy Platform’s Selling Strategy" is a great example of a case study on marketing. Presently, markets for consumer goods are characterized by perfect competition. There are numerous sellers offering a variety of products at closely similar prices. This means consumers have a wide range of options when selecting the best seller of preferable products.…
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The Relationship between Packaging Design and Brand Identity
The paper “The Relationship Between Packaging Design and Brand Identity" is an inspiring variant of a case study on marketing. After spending a lengthy period in the store (supermarket), I chose milk as my packaged product of choice. This product of choice has an excellent package in terms of marketing communication.…
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Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets
The paper “Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets" is an affecting variant of a case study on marketing. E-Connect Company provides G-viral software that affordability, protect and enhance computer efficiency. This sample-based marketing plan highlights the strategies employed to convert some of the sales and create steady streams of revenue.…
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An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a PhD in Marketing
The paper “An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a Ph.D. in Marketing" is a motivating variant of an admission essay on marketing. Following my experience in the job market, I have realized the need to advance my studies by pursuing a Ph.D. in Marketing. When I completed my Master's degree in 2010, it occurred to me I needed to acquire practical experience.…
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E-Learning Market Growth Rate
The paper “E-Learning Market Growth Rate" is a perfect variant of a literature review on education. According to Caroline (784), the given rise in the technological revolution, electronic learning otherwise termed as E-learning has emerged as one of the best solutions in the continuous education industry. However, E-learning marketing trends and development goes beyond a centralized form of education.…
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Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products
The paper “Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products" is a cogent example of a case study on marketing. The objectives of this competition were to promote and appreciate the local and soap products made by craftsmen. Another major concern was to enhance the creativity and innovativeness of soap companies when manufacturing their products.…
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A Plan to Become a Master in Integrated Marketing
The paper “A Plan to Become a Master in Integrated Marketing" is a breathtaking version of an admission essay on marketing. My intended program of study significantly relates to my goals. I am inclined towards communication strategies and the media, and such factors as online branding. I am certain that digital marketing is what I want to study owing to my previous experience in online marketing.…
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Point-of-Purchase Advertising
The paper “Point-of-Purchase Advertising" is a engrossing version of an assignment on marketing. Three point-of-purchase advertising I have recently come across This encompasses a message delivered to the intended consumer right from the points where they make the decision to purchase a particular brand.…
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Psychological Principles of Marketing and Consumer Behavior, Failing Due to Poor Marketing
The paper “Psychological Principles of Marketing and Consumer Behavior, Failing Due to Poor Marketing" is a fascinating variant of a term paper on marketing. Marketing is among the most fundamental functions of management. Its basic objective is to determine the market for a product or service. This implies that marketing influences the profitability or failure of a product or service.…
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Media and Branding through Sports Sponsorship
The paper “Media and Branding through Sports Sponsorship" is an outstanding variant of a term paper on marketing. The emergence of media technologies has enabled effective brand communication to its consumers thus developing its awareness in new markets. Many major industries have surged up the economy and been transformed from a national one to a global one.…
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Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories
The paper "Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories" is a good example of an essay on marketing. In Thailand, it is very common to see people wear luxury branded fashion accessories depending on the fashion trends and their social statuses. More young people are increasingly dreaming of owning luxury items at least once in their lifetime.…
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