Marketing Essays and Research Papers Page 4

Innovative Product in Extreme Footcare
The paper "Innovative Product in Extreme Footcare" is a brilliant example of a speech or presentation on marketing. I had been an avid admirer of the company you created, FootSmart, in your commitment and quest for comfort in shoes. One shares the same conviction in your founding philosophy that “A great feeling body starts with comfortable and healthy feet” [Cri11].…
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Marketing and Key Factors of Success in the Textbook Industry
The paper “Marketing and Key Factors of Success in the Textbook Industry" is an informative variant of the assignment on marketing. Making the choice of what books to purchase have been complex enough to many people. The introduction of the electronic textbook as a competing model has made it more difficult.…
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Hub Spot Company - Inbound Marketing and Web 2-0
The paper “Hub Spot Company - Inbound Marketing and Web 2-0" is a sapid version of a case study on marketing. With the ever-increasing dynamics in our society, our ways of doing things are bound to change to cope up and survive. The climate of new trends compels people from all walks of life to adjust to how they carry out their activities to conform to the changes in our society.…
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Integration Marketing Communication and Integration Marketing: Case of Prada
The paper "Integration Marketing Communication and Integration Marketing: Case of Prada" is an outstanding example of a case study on marketing. The author of the paper states that Prada is a fashion store located in Italy that specializes in luxury products including clothing, accessories for leather bags and shoes.…
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Pricing Differences in Sears, Wal-Mart Urban Outfitters and Other Retail Malls
The paper "Pricing Differences in Sears, Wal-Mart Urban Outfitters and Other Retail Malls" is a worthy example of an assignment on marketing. The very model at which Wal-Mart operates its business is antagonistic to the whole idea of creating this counterculture. If we look at the business model of Wal-Mart, we shall see that it operates on a principle of penetration and economy pricing.…
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Political and Economic Environment of Hendrix Foodservice Equipment
The paper "Political and Economic Environment of Hendrix Foodservice Equipment" is a brilliant example of a case study on marketing.  Hendrix Foodservice Equipment is a company that faces stiff competition from other players in the kitchen supplies industry. The company needs to increase its market share so as to increase its profitability.…
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Watching Some Consumers Do Shopping at Grocery Store
The paper "Watching Some Consumers Do Shopping at Grocery Store" is a wonderful example of a marketing assignment. Watch some consumers do shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products? How closely do they examine the packaging?…
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Nintendo - Reviving a Company, Transforming a Market
The paper “Nintendo - Reviving a Company, Transforming a Market" is a sapid version of an assignment on marketing. The success of Nintendo with Wii is due to its innovative designs in the gaming system. Various advanced features have been incorporated in the gaming system and the competitive pricing has also been placed.ass…
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Principles and Practice of Marketing
The paper “Principles and Practice of Marketing" is an intriguing variant of an annotated bibliography on marketing. Thomas, Robert J. in their book "New Product Success Stories: Lessons from the Leading Innovators" (New York: Wiley, 1994) outline the concept about the past 24 biggest names and their success in business fields. Each topic сoncerns their product success stories.…
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Customer Satisfaction on PlugIn Hybrid System
The paper "Customer Satisfaction on PlugIn Hybrid System" is a good example of an essay on marketing. The hybrid car is an idea that has been very slow in catching on but has gained increasing popularity in recent years. The first hybrid appeared over 100 years ago but the demand for rapid transportation, the need for speed, kept the concept mainly on the drawing board until lately.…
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Classic Knitwear Collaboration with Guardian
The paper "Classic Knitwear Collaboration with Guardian" is a delightful example of an assignment on marketing. The product-company fit - Initially, ic Knitwear, Inc. ic) was producing unbranded knitwear which, was not much recognized especially by the retail customers, consequently limiting the company chance of differentiating its products.…
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Bachelors Degree with a Major in Advertising
The paper "Bachelors Degree with a Major in Advertising" is a great example of a personal statement on marketing. At seventeen years old, I have been entrusted by my parents a huge responsibility in our family business. While other teenagers may age see this to be something that is too much for parents to ask for, I consider it as a challenge instead.…
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Marketing in 2012 - the End of the Middle by Birkner
The paper “Marketing in 2012 - the End of the Middle by Birkner" is an excellent variant of an article on marketing. The US is in grip of recession since late 2007. The recession has changed the US market completely; the market has now transformed into two segments – one that caters to the higher-end consumers with incomes $100,000 and upwards and the other one that lingers below this threshold.…
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Marketing Approach and Concept
The paper "Marketing Approach and Concept" is a worthy example of an essay on marketing. The marketing approach rests on the tenet that marketing should be customer-driven, that is, it should primarily look at the satisfaction of customer needs and wants. In comparison with other approaches, the marketing approach is more customer-centric because it takes an outside-in perspective.…
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Range Rover Advertisement
The paper "Range Rover Advertisement" is a wonderful example of an essay on marketing. The advertisement considered for discussion has been retrieved from the internet via a YouTube link. It captures Range Rover’s model known as Evoque, which can pass over a bump where other car models are unable to go through.…
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising
The paper "Soft-Soaping Empire: Commodity Racism and Imperial Advertising" is a good example of a marketing essay. From the reading, one gets the perception that life without commodity fetishism may be boring and somewhat unbearable based on the realization that the dominant relationships in the world today involve the exchange of money and commodities in market trade.…
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Main Ways That Air Arabia Segment the Market
The paper "Main Ways That Air Arabia Segment the Market" is a worthy example of an assignment on marketing. Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company which has taken time to implement technological advancements in its operations.…
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The Major Issues to Consider in Planning a Market Communications Campaign
The paper “The Major Issues to Consider in Planning a Market Communications Campaign" is a potent example of a term paper on marketing. Marketing is a complex field and when ideas from one market are exported to another the complexity rises exponentially. A good manager will need to consider several issues which arise when a company moves into the international market.…
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Remanufactured or Reengineering Process
The paper "Remanufactured or Reengineering Process" is a great example of an essay on marketing. Products wear and tear, and may sometimes undergo physical damage that either disorients their usage or efficiency. Replacement is an option but reassembling is another alternative that may be cost-effective and may facilitate sustainability from economic and environmental scopes.…
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Pricing Strategy for the Launch of Products in the Market
The paper “Pricing Strategy for the Launch of Products in the Market" is a meaty variant of a research proposal on marketing. The paper presents some components of the proposal such as appropriate pricing strategy for the launch of products in the market, planning and operating decisions of the business, current credit markets and the effects of current credit markets on planning and operating decisions.…
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Impact of the Servicescape on Customer Behavior and Employee Performers
The paper "Impact of the Servicescape on Customer Behavior and Employee Performers" is an excellent example of a research proposal on marketing. The question among researchers whether cognition comes first before emotion or otherwise remains unsolved. This is due to the fact that individuals’ perception process still remains a misery and uncertain.…
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The Copy Platforms Selling Strategy
The paper "The Copy Platform’s Selling Strategy" is a great example of a case study on marketing. Presently, markets for consumer goods are characterized by perfect competition. There are numerous sellers offering a variety of products at closely similar prices. This means consumers have a wide range of options when selecting the best seller of preferable products.…
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The Relationship between Packaging Design and Brand Identity
The paper “The Relationship Between Packaging Design and Brand Identity" is an inspiring variant of a case study on marketing. After spending a lengthy period in the store (supermarket), I chose milk as my packaged product of choice. This product of choice has an excellent package in terms of marketing communication.…
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Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets
The paper “Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets" is an affecting variant of a case study on marketing. E-Connect Company provides G-viral software that affordability, protect and enhance computer efficiency. This sample-based marketing plan highlights the strategies employed to convert some of the sales and create steady streams of revenue.…
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An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a PhD in Marketing
The paper “An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a Ph.D. in Marketing" is a motivating variant of an admission essay on marketing. Following my experience in the job market, I have realized the need to advance my studies by pursuing a Ph.D. in Marketing. When I completed my Master's degree in 2010, it occurred to me I needed to acquire practical experience.…
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