Marketing Essays and Research Papers Page 3

England Soaps Company Contest - Action to Promote and Appreciate Soap Products and the Great Britain Soap Company's Participation with a Project Wash-it-Out
Soap Companies Contest The objectives of this competition were to promote and appreciate the local and soap products made by craftsmen. Another major concern was to enhance creativity and innovativeness of soap companies when manufacturing their…
Read Text
Master in Integrated Marketing
Master in Integrated Marketing Master in Integrated Marketing My intended program of study significantly relates to my goals. I am inclined towards communication strategies and the media, and such factors as online branding. I am certain that digital…
Read Text
Point-of-Purchase Advertising
Point-of-Purchase Advertising Three point-of-purchases advertising I have recently come across This encompasses a message delivered to the intended consumer right from the points where they make the decision to purchase a particular brand. Their…
Read Text
Failing owing to poor marketing strategies
Failed products Introduction Marketing is among the most fundamental functions of management. Its basic objective is to determinethe market for a product or service. This implies that marketing influences the profitability or failure of a product or…
Read Text
Media and Branding
Media and Branding al Affiliation) Media and Branding Emergence of media technologies has enabled effective brand communication to its consumers thus developing its awareness in new markets. Many major industries have surged up the economy and been…
Read Text
Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories
Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories In Thailand, it is very common to see people wear luxury branded fashion accessories depending on the fashion trends and their social statuses. More young people are…
Read Text
Marketing of G-Viral software
G-Viral G-Viral Introduction The E-connect company provides G-viral software, an antivirus software product that is affordable, protects and helps to enhance computer efficiency. This G-viral antivirus bases on a marketing plan that highlights the…
Read Text
Service failure as the breakdown in service performance
Service Failure Affiliation Service Failure Service failure is the breakdown in service performance that does not meet the customer’s expectations. Services are usually intangible and therefore relying on the customer evaluation is very important.…
Read Text
Market Coverage Strategy
Market Coverage Strategy Market Coverage Strategy When it comes to market coverage, a manufacturer would have to look at various factors which are very useful in the success of the product. For convenience goods, the manufacturer may have to consider…
Read Text
Market structure and the elasticity of demand for the good or service
Market structure and the elasti of demand for the good or service Space International Inc. has been in operation since 1985. It began as a movie store renting video tapes for domestic viewing. Over years, the company has expanded and advanced by…
Read Text
An Applicant with Bachelor's Degree in Marketing from the University of Dammam Pretends for Admission in the UTSA University of Texas at San Antonio
Your full March 28, Personal ment Here is my personal ment for admission in the UTSA University of Texas at San Antonio. To introduce my academic background, I accomplished my bachelors’ degree in marketing from the University of Dammam in 2011. I am…
Read Text
A Lecturer of the Faculty of Home Management Is Interested in Doing Research in Masters and a PhD Degree Program in Marketing at Norton Business School
Personal ment I am a lecturer currently teaching at Umm Al Qura in Saudi Arabia in the faculty of home management. Umm Al Qura University was established in 1981 as a Public University located in Mecca in Saudi Arabia. I am interested in doing my…
Read Text
The Impact of Social Media Communication on Consumer Perceptions and Promotion of Brands
Personal ment The contemporary world has brought forth significant changes that are widespread acrossall economic, social, and political spheres. Among the significant changes is technological advancement. The economic sector has embraced…
Read Text
Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling
The paper "Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling " is a great example of a case study on marketing. Monsanto is categorized among the largest corporations behind genetic manufacturing because it considers itself as an agricultural organization. The company feels they have the ability to assist farmers to grow sustainable yields.…
Read Text
Nature of the Retailer and Their Target Customers
The paper "Nature of the Retailer and Their Target Customers" is an excellent example of a case study on marketing. Topshop is a retailer store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine.…
Read Text
Does Meeting Earnings Expectations Matter by Kasznik and McNichols
The paper "Does Meeting Earnings Expectations Matter by Kasznik and McNichols" is a delightful example of an article on marketing. It was proven that share price responds positively when companies meet analysts’ earnings forecast and vice versa, it has not been discussed whether such response is as a result of the firms’ performance on meeting expectation or simply reflects the current earning information.…
Read Text
Michelin Fleet SolutionsFrom Selling Tires to Selling Kilometers
The paper "Michelin Fleet Solutions–From Selling Tires to Selling Kilometers" is an outstanding example of an essay on marketing. After the three challenging years of Michelin trying to provide solutions to the industry, the fact that the revenues are still below expectations is alarming. The company needs to thoroughly assess the organizational dynamics and marketing channels.…
Read Text
Wholesome Hamburger Company and Chicken International Group

 The paper "Wholesome Hamburger Company Scenario" is a wonderful example of an assignment on marketing.

What is an ethical dilemma or issue?

Arguably, the ethical dilemma in this contextual case scenario is whether or not Wholesome Hamburger Company should abide by the provided advice of using less water, until the end of the big drought due to its occurrence and presence.

Read Text
A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
The paper "A Tale of Two Cities: Distinctiveness Theory and  Advertising Effectiveness" is a good example of a marketing article review. Today, advertisements need to address the concerns of specific ethnic groups or minorities as the society is rapidly becoming multiethnic (Deshpande and Stayman).…
Read Text
Satellite Television
The paper "Satellite Television" is a marvelous example of a marketing essay. The product that has been selected is direct to home satellite television, it will offer more channels than any other existing provider, the cost will be very competitive.…
Read Text
Marketing Research as a Process
The paper "Marketing Research as a Process" is a wonderful example of an assignment on marketing. Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors.…
Read Text
International Marketing Management Programm at Hochschule fr Wirtschaft und Recht Berlin
The paper "International Marketing Management Programm at Hochschule fr Wirtschaft und Recht Berlin" is a marvelous example of a marketing admission essay. I am writing to express my interest and intention of joining the Hochschule fr Wirtschaft und Recht Berlin to pursue an M.A in International Marketing Management.…
Read Text
Best Burger Positioning
The paper "Best Burger Positioning" is a worthy example of a marketing assignment. Best Burger is a fast food restaurant that is delivering hamburgers virtually to its target audience. There are several benefits that the customers can derive from this form of service. One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers.…
Read Text
Dimensions of Service Quality
The paper "Dimensions of Service Quality" is a great example of a marketing assignment. The business under discussion is a dental clinic located within the city center. Various dental services are offered by the present dentists and the clinic attracts clients from a wide region even people who reside outside the city.…
Read Text
New Progressive Channels
The paper "New Progressive Channels" is a marvelous example of a marketing essay. The Progressive Corporation began in 1937 as a casualty insurance company. Two years later, it became the first underwriter company for non-standard auto-insurance. The company was successful in that market role and was its core business until 1990 …
Read Text