Marketing Essays and Research Papers Page 3

Remanufactured or Reengineering Process
The paper "Remanufactured or Reengineering Process" is a great example of an essay on marketing. Products wear and tear, and may sometimes undergo physical damage that either disorients their usage or efficiency. Replacement is an option but reassembling is another alternative that may be cost-effective and may facilitate sustainability from economic and environmental scopes.…
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Pricing Strategy for the Launch of Products in the Market
The paper “Pricing Strategy for the Launch of Products in the Market" is a meaty variant of a research proposal on marketing. The paper presents some components of the proposal such as appropriate pricing strategy for the launch of products in the market, planning and operating decisions of the business, current credit markets and the effects of current credit markets on planning and operating decisions.…
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Impact of the Servicescape on Customer Behavior and Employee Performers
The paper "Impact of the Servicescape on Customer Behavior and Employee Performers" is an excellent example of a research proposal on marketing. The question among researchers whether cognition comes first before emotion or otherwise remains unsolved. This is due to the fact that individuals’ perception process still remains a misery and uncertain.…
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The Copy Platforms Selling Strategy
The paper "The Copy Platform’s Selling Strategy" is a great example of a case study on marketing. Presently, markets for consumer goods are characterized by perfect competition. There are numerous sellers offering a variety of products at closely similar prices. This means consumers have a wide range of options when selecting the best seller of preferable products.…
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The Relationship between Packaging Design and Brand Identity
The paper “The Relationship Between Packaging Design and Brand Identity" is an inspiring variant of a case study on marketing. After spending a lengthy period in the store (supermarket), I chose milk as my packaged product of choice. This product of choice has an excellent package in terms of marketing communication.…
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Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets
The paper “Marketing Plan for G-Viral Software - Vision, Objectives, Target Markets" is an affecting variant of a case study on marketing. E-Connect Company provides G-viral software that affordability, protect and enhance computer efficiency. This sample-based marketing plan highlights the strategies employed to convert some of the sales and create steady streams of revenue.…
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An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a PhD in Marketing
The paper “An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a Ph.D. in Marketing" is a motivating variant of an admission essay on marketing. Following my experience in the job market, I have realized the need to advance my studies by pursuing a Ph.D. in Marketing. When I completed my Master's degree in 2010, it occurred to me I needed to acquire practical experience.…
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E-Learning Market Growth Rate
The paper “E-Learning Market Growth Rate" is a perfect variant of a literature review on education. According to Caroline (784), the given rise in the technological revolution, electronic learning otherwise termed as E-learning has emerged as one of the best solutions in the continuous education industry. However, E-learning marketing trends and development goes beyond a centralized form of education.…
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Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products
The paper “Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products" is a cogent example of a case study on marketing. The objectives of this competition were to promote and appreciate the local and soap products made by craftsmen. Another major concern was to enhance the creativity and innovativeness of soap companies when manufacturing their products.…
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A Plan to Become a Master in Integrated Marketing
The paper “A Plan to Become a Master in Integrated Marketing" is a breathtaking version of an admission essay on marketing. My intended program of study significantly relates to my goals. I am inclined towards communication strategies and the media, and such factors as online branding. I am certain that digital marketing is what I want to study owing to my previous experience in online marketing.…
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Point-of-Purchase Advertising
The paper “Point-of-Purchase Advertising" is a engrossing version of an assignment on marketing. Three point-of-purchase advertising I have recently come across This encompasses a message delivered to the intended consumer right from the points where they make the decision to purchase a particular brand.…
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Psychological Principles of Marketing and Consumer Behavior, Failing Due to Poor Marketing
The paper “Psychological Principles of Marketing and Consumer Behavior, Failing Due to Poor Marketing" is a fascinating variant of a term paper on marketing. Marketing is among the most fundamental functions of management. Its basic objective is to determine the market for a product or service. This implies that marketing influences the profitability or failure of a product or service.…
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Media and Branding through Sports Sponsorship
The paper “Media and Branding through Sports Sponsorship" is an outstanding variant of a term paper on marketing. The emergence of media technologies has enabled effective brand communication to its consumers thus developing its awareness in new markets. Many major industries have surged up the economy and been transformed from a national one to a global one.…
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Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories
The paper "Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories" is a good example of an essay on marketing. In Thailand, it is very common to see people wear luxury branded fashion accessories depending on the fashion trends and their social statuses. More young people are increasingly dreaming of owning luxury items at least once in their lifetime.…
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E-Connect Company with Its G-Viral - Craving to Gain Market Share of Kaspersky Company
The paper “E-Connect Company with Its G-Viral - Craving to Gain Market Share of Kaspersky Company" is a meaty variant of a case study on the marketing. The E-connect company provides G-viral software, an antivirus software product that is affordable, protects and helps to enhance computer efficiency.…
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Service Failure as the Breakdown in Service Performance
The paper “Service Failure as the Breakdown in Service Performance" is a thoughtful variant of a term paper on marketing. Service failure is the breakdown in service performance that does not meet the customer’s expectations. Services are usually intangible and therefore relying on customer evaluation is very important.…
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Market Coverage Strategy
The paper "Market Coverage Strategy" is an outstanding example of an essay on marketing. When it comes to market coverage, a manufacturer would have to look at various factors which are very useful in the success of the product. For convenience goods, the manufacturer may have to consider the fact that the customer has more options from which to choose.…
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Space International Inc - Market Structure and the Elasticity of Demand for the Goods and Services
The paper “Space International Inc - Market Structure and the Elasticity of Demand for the Goods and Services" is an excellent example of a case study on marketing. Market structure and the elastic of demand for the good or service Space International Inc. has been in operation since 1985. It began as a movie store renting videotapes for domestic viewing.…
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An Applicant with a Bachelor's Degree in Marketing from One University to Another
The paper "An Applicant with a Bachelor's Degree in Marketing from One University to Another" is a good example of a personal statement on marketing.  Here is my personal statement for admission at the UTSA University of Texas at San Antonio. To introduce my academic background, I accomplished my bachelors’ degree in marketing from the University of Dammam in 2011.…
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Masters and a PhD Degree Program in Marketing at Business School
The paper "Masters and a Ph.D. Degree Program in Marketing at Business School " is a perfect example of a personal statement on marketing. I am a lecturer currently teaching at Umm Al Qura in Saudi Arabia in the faculty of home management. Umm Al Qura University was established in 1981 as a Public University located in Mecca in Saudi Arabia.…
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The Impact of Social Media Communication on Consumer Perceptions and Promotion of Brands
The paper "The Impact of Social Media Communication on Consumer Perceptions and Promotion of Brands" is a worthy example of a term paper on marketing. As the paper states, the contemporary world has brought forth significant changes that are widespread across all economic, social, and political spheres.…
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Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling
The paper "Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling " is a great example of a case study on marketing. Monsanto is categorized among the largest corporations behind genetic manufacturing because it considers itself as an agricultural organization. The company feels they have the ability to assist farmers to grow sustainable yields.…
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Nature of the Retailer and Their Target Customers
The paper "Nature of the Retailer and Their Target Customers" is an excellent example of a case study on marketing. Topshop is a retailer store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine.…
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Does Meeting Earnings Expectations Matter by Kasznik and McNichols
The paper "Does Meeting Earnings Expectations Matter by Kasznik and McNichols" is a delightful example of an article on marketing. It was proven that share price responds positively when companies meet analysts’ earnings forecast and vice versa, it has not been discussed whether such response is as a result of the firms’ performance on meeting expectation or simply reflects the current earning information.…
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Michelin Fleet SolutionsFrom Selling Tires to Selling Kilometers
The paper "Michelin Fleet Solutions–From Selling Tires to Selling Kilometers" is an outstanding example of an essay on marketing. After the three challenging years of Michelin trying to provide solutions to the industry, the fact that the revenues are still below expectations is alarming. The company needs to thoroughly assess the organizational dynamics and marketing channels.…
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