Marketing Essays and Research Papers Page 2

Marketing Example: The Good, The Bad, And The Ugly
The paper "Marketing Example: The Good, the Bad, and the Ugly" is a brilliant example of an assignment on marketing. Marketing Example: “The Good, the Bad, and the Ugly” The Good (MacBook Pro – Ultra-thin, Print Ad One of the print ad’s of MacBook Pro laptop was very effective in conveying the idea. It was one of the best print ads in terms of creativity.…
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Value Proposition and Positioning of McDonalds
The paper "Value Proposition and Positioning of McDonald’s" is a great example of a marketing assignment. According to McCarthy (1975), brands have been used primarily for identification. Customers are willing to buy brand rather than by inspection where there is some assurance of quality” (p. 249) The brand chosen is McDonald’s, synonymous to fast foods all over the world.…
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General Opinion about the iPhone: Is it Good or Bad
The paper "General Opinion about the iPhone: Is it Good or Bad?" is a great example of a marketing assignment. The iPhone, launched by Apple Inc., is a line of smartphones which contains almost all functions of a camera phone, media player and acts as an internet device. Besides, the touch screen enabled phone is user-friendly.…
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B2B: Pitfalls & Opportunities
The paper "B2B: Pitfalls & Opportunities" is a good example of an assignment on e-commerce. First of all, selling to an organization such as a business entity is entirely different than selling to an individual consumer. This is the most important concept in B2B e-commerce. A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people.…
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How Does IBMs Plan for Its Goods and Services Meet the Definition of Marketing
The paper "How Does IBM’s Plan for Its Goods and Services Meet the Definition of Marketing?" is a great example of a marketing assignment. The simplest definition of marketing is to make the customers interested in your products or the services provided by you.…
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SideSteps by Nike
The paper "SideSteps by Nike" is an excellent example of a marketing essay. The new shoe developed by Nike is called SideSteps. This is a very unique shoe as it brings to light the ease of use by the He can use it as both a jogger as well as semi-formal wear. The best thing about this SideSteps is that it brings a sense of finesse and class on to the person who wears it and makes the best use of the same.…
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How Effective is Emirates Airline Promotion Mix
Research Proposal Research Question Background to the research question Competition in the aviation industry has been increasing in the recent past as airlines try to increase the number of people that fly through their airlines as a result of new…
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Innovative Product in Extreme Footcare
Extreme Footcare RE: Proposal for a Business Product Dear Mr. Beychock: I had been an avid admirer of the company you created, FootSmart, in your commitment and quest for comfort in shoes. One shares the same conviction in your founding…
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Marketing in the Textbook Industry
Business Case Marketing Analysis Business Market Analysis Making the choice on what books to purchase has been complex enough to many people. The introduction of electronic textbook as a competing model has made it more difficult. The traditional…
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Hub Spot: Inbound Marketing and Web 2.0
Inbound Marketing Inbound Marketing With the ever increasing dynamics in our society, our ways of doing things are bound to change to cope up and survive. The climate of new trends compels people from all walks of life to adjust on how they carry out…
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Integration Marketing Communication & Integration Marketing
Integration Marketing Communication & Integration Marketing Table of Contents Table of Contents 2 Overview 3 Integrated Marketing Communication (IMC) in Prada 3 Integrated Marketing (IM) in Prada 5 Differences Between IMC and IM 6 References 7…
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Pricing Differences in Sears, Wal-Mart Urban Outfitters and Other Retail Malls
Marketing a Business Marketing a Business The inability of Sears or Wal-Mart to create a trendy counterculture image The very model at which Wal-Mart operates its business is antagonistic to the whole idea of creating this counterculture. If we look…
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Situational Analysis of Hendrix
Executive Summary Hendrix Foodservice Equipment is a company that faces stiff competition from other players in the kitchen supplies industry. Although the company boasts of good infrastructure, reputation, and human resources, the company needs to…
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The Social Media Marketing of the National Trust Organization
The National Trust: A Case Study Inserts His/Her Inserts Inserts Introduction…
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Nintendo: Reviving a Company, Transforming a Market
Nintendo: Reviving a Company, Transforming a Market 0 Was Nintendo Just Lucky, Or Does The Wii’s Success Have Strategic Merit? The success of Nintendo with Wii is due to its innovative designs in gaming system. Various advanced features have been…
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Principles and Practice of Marketing
Annotated Bibliography Books Thomas, Robert J. New Product Success Stories: Lessons from the Leading Innovators. New York:Wiley, 1994. This book outlines the concept about the past 24 biggest names and their success in business fields. Each topic…
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Marketing in 2012: The End of the Middle
Article Analysis EXECUTIVE SUMMARY The US is in grip of recession since late 2007 and that is still not over. The recession has changed the US market completely; the market has now transformed into two segments – one that caters to the higher-end…
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Marketing Approach and Concept
The paper "Marketing Approach and Concept" is a worthy example of an essay on marketing. The marketing approach rests on the tenet that marketing should be customer-driven, that is, it should primarily look at the satisfaction of customer needs and wants. In comparison with other approaches, the marketing approach is more customer-centric because it takes an outside-in perspective.…
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Range Rover Advertisement
The paper "Range Rover Advertisement" is a wonderful example of an essay on marketing. The advertisement considered for discussion has been retrieved from the internet via a YouTube link. It captures Range Rover’s model known as Evoque, which can pass over a bump where other car models are unable to go through.…
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising
The paper "Soft-Soaping Empire: Commodity Racism and Imperial Advertising" is a good example of a marketing essay. From the reading, one gets the perception that life without commodity fetishism may be boring and somewhat unbearable based on the realization that the dominant relationships in the world today involve the exchange of money and commodities in market trade.…
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Main Ways That Air Arabia Segment the Market
The paper "Main Ways That Air Arabia Segment the Market" is a worthy example of an assignment on marketing. Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company which has taken time to implement technological advancements in its operations.…
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Remanufactured or reengineering process
Remanufacturing Program: Supervisor: April 24, Remanufacturing Products wear and tear, and may sometimes undergo physical damage that either disorient their usage or efficiency. Replacement is an option but reassembling is another alternative that…
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Pricing strategy for the launch of products in the market
Components of the Proposal s of Institute August 15th, Components of the Proposal The paper presents some components of the proposal such as appropriate pricing strategy for the launch of products in the market, planning and operating decisions of…
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Impact of the servicescape on customer behavior and employee performers
IKEA SERVICESCAPE Lecturer Table of Contents Presentation and Analysis of Findings 4 Executive Summary The question among researchers whether cognition come first before emotion or otherwise remains unsolved. This is due to the fact that individuals’…
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The Copy Platform Selling strategy
The Copy Platform’s Selling Strategy Introduction Presently, markets for consumer goods are characterized by perfect competition. There are numerous sellers offering variety of products at closely similar prices. This means consumers have a wide…
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