Marketing Essays and Research Papers Page 2

The 6 Marketing Metrics Your CEO Actually Cares About
The paper "The 6 Marketing Metrics Your CEO Actually Cares About" is a good example of a marketing article review. Volpe authored the article that identifies some of the significant marketing metrics to organizations’ Chief executive officers. …
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Marketing Video Cola Wars: Coke vs. Pepsi
The paper "Marketing Video Cola Wars: Coke vs. Pepsi" is a great example of a marketing assignment. The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro).…
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Evaluation of a Stage-Specific Intervention
The paper "Evaluation of a Stage-Specific Intervention" is an excellent example of a research paper on marketing. The article is about the research method that the Heart and Stroke Foundation used in gathering data about how people would respond to a health promotion intervention.…
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Service Quality and Customer Satisfaction
The paper "Service Quality and Customer Satisfaction" is a good example of a literature review on marketing.  As a crucial determinant of organizational performance, quality of the service or product remains at the lead of the marketing literature. Hutt and Speh are of the opinion that service providers perception of quality is of little relevance compared with customer’s perceptions.…
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Marketing Management
The paper "Marketing Management" is a marvelous example of a marketing essay. Marketing management is an area of study in business that deals with realistic functions of marketing procedures and the manner in which management of marketing procedures and resources in a company are carried out.…
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Xiaomi Overtakes Samsung In China Smartphone Market
The paper "Xiaomi Overtakes Samsung In China Smartphone Market" is a good example of a marketing article review. The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China.…
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Contemporary Marketing: The USA
The paper "Contemporary Marketing: The USA" is a good example of a marketing book review. Retail establishments are classified on the basis of: Ownership: it refers to the ‘place’ attribute of product mix.…
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Promotional Strategy
The paper "Promotional Strategy" is a marvelous example of a marketing essay. Promotion is normally regarded as the best way to create awareness for the customer about certain products in the market. Promotion can take different kinds of media depending on the targeted audience.…
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Analysis of the Market Research Data
The paper "Analysis of the Market Research Data" is a marvelous example of a marketing essay. In relation to question number 3, it can be viewed that in the year 2006, a significant portion i.e. 71.89 % of the respondents agreed that a good selection of products was present in different stores of Kudler Fine Foods.…
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Pricing Strategy: Apple and Samsung
The paper "Pricing Strategy: Apple and Samsung" is a marvelous example of a marketing essay. The constant wars between Apple and Samsung seem not to be ending and with the American Court ordering Samsung to compensate Apple for patent issues, it has become evident that Samsung is spreading the cost to the consumers (Davis Scott, 2002).…
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