Marketing Essays and Research Papers Page 2

A Prime Environment for Marketing Efforts: Clean Eating
The paper "A Prime Environment for Marketing Efforts: Clean Eating" is a good example of a marketing article review. Clean Eating is published by the Oxygenfit, which manufactures fitness equipment. On the shelf, it is in the environmental, health and lifestyle sections, well displayed and enticing.…
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Marketing Example: The Good, The Bad, And The Ugly
The paper "Marketing Example: The Good, the Bad, and the Ugly" is a brilliant example of an assignment on marketing. Marketing Example: “The Good, the Bad, and the Ugly” The Good (MacBook Pro – Ultra-thin, Print Ad One of the print ad’s of MacBook Pro laptop was very effective in conveying the idea. It was one of the best print ads in terms of creativity.…
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Value Proposition and Positioning of McDonalds
The paper "Value Proposition and Positioning of McDonald’s" is a great example of a marketing assignment. According to McCarthy (1975), brands have been used primarily for identification. Customers are willing to buy brand rather than by inspection where there is some assurance of quality” (p. 249) The brand chosen is McDonald’s, synonymous to fast foods all over the world.…
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General Opinion about the iPhone: Is it Good or Bad
The paper "General Opinion about the iPhone: Is it Good or Bad?" is a great example of a marketing assignment. The iPhone, launched by Apple Inc., is a line of smartphones which contains almost all functions of a camera phone, media player and acts as an internet device. Besides, the touch screen enabled phone is user-friendly.…
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B2B: Pitfalls & Opportunities
The paper "B2B: Pitfalls & Opportunities" is a good example of an assignment on e-commerce. First of all, selling to an organization such as a business entity is entirely different than selling to an individual consumer. This is the most important concept in B2B e-commerce. A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people.…
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How Does IBMs Plan for Its Goods and Services Meet the Definition of Marketing
The paper "How Does IBM’s Plan for Its Goods and Services Meet the Definition of Marketing?" is a great example of a marketing assignment. The simplest definition of marketing is to make the customers interested in your products or the services provided by you.…
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SideSteps by Nike
The paper "SideSteps by Nike" is an excellent example of a marketing essay. The new shoe developed by Nike is called SideSteps. This is a very unique shoe as it brings to light the ease of use by the He can use it as both a jogger as well as semi-formal wear. The best thing about this SideSteps is that it brings a sense of finesse and class on to the person who wears it and makes the best use of the same.…
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How Effective is Emirates Airline Promotion Mix
The paper "How Effective is Emirates Airline Promotion Mix" is a good example of a research proposal on marketing. Competition in the aviation industry has been increasing in the recent past as airlines try to increase the number of people that fly through their airlines as a result of new entries by the entry of small airlines in the industry, which are cheaper to travel with.…
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Innovative Product in Extreme Footcare
The paper "Innovative Product in Extreme Footcare" is a brilliant example of a speech or presentation on marketing. I had been an avid admirer of the company you created, FootSmart, in your commitment and quest for comfort in shoes. One shares the same conviction in your founding philosophy that “A great feeling body starts with comfortable and healthy feet” [Cri11].…
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Marketing and Key Factors of Success in the Textbook Industry
The paper “Marketing and Key Factors of Success in the Textbook Industry" is an informative variant of the assignment on marketing. Making the choice of what books to purchase have been complex enough to many people. The introduction of the electronic textbook as a competing model has made it more difficult.…
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Hub Spot Company - Inbound Marketing and Web 2-0
The paper “Hub Spot Company - Inbound Marketing and Web 2-0" is a sapid version of a case study on marketing. With the ever-increasing dynamics in our society, our ways of doing things are bound to change to cope up and survive. The climate of new trends compels people from all walks of life to adjust to how they carry out their activities to conform to the changes in our society.…
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Integration Marketing Communication and Integration Marketing: Case of Prada
The paper "Integration Marketing Communication and Integration Marketing: Case of Prada" is an outstanding example of a case study on marketing. The author of the paper states that Prada is a fashion store located in Italy that specializes in luxury products including clothing, accessories for leather bags and shoes.…
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Pricing Differences in Sears, Wal-Mart Urban Outfitters and Other Retail Malls
The paper "Pricing Differences in Sears, Wal-Mart Urban Outfitters and Other Retail Malls" is a worthy example of an assignment on marketing. The very model at which Wal-Mart operates its business is antagonistic to the whole idea of creating this counterculture. If we look at the business model of Wal-Mart, we shall see that it operates on a principle of penetration and economy pricing.…
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Political and Economic Environment of Hendrix Foodservice Equipment
The paper "Political and Economic Environment of Hendrix Foodservice Equipment" is a brilliant example of a case study on marketing.  Hendrix Foodservice Equipment is a company that faces stiff competition from other players in the kitchen supplies industry. The company needs to increase its market share so as to increase its profitability.…
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Watching Some Consumers Do Shopping at Grocery Store
The paper "Watching Some Consumers Do Shopping at Grocery Store" is a wonderful example of a marketing assignment. Watch some consumers do shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products? How closely do they examine the packaging?…
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Nintendo - Reviving a Company, Transforming a Market
The paper “Nintendo - Reviving a Company, Transforming a Market" is a sapid version of an assignment on marketing. The success of Nintendo with Wii is due to its innovative designs in the gaming system. Various advanced features have been incorporated in the gaming system and the competitive pricing has also been placed.ass…
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Principles and Practice of Marketing
The paper “Principles and Practice of Marketing" is an intriguing variant of an annotated bibliography on marketing. Thomas, Robert J. in their book "New Product Success Stories: Lessons from the Leading Innovators" (New York: Wiley, 1994) outline the concept about the past 24 biggest names and their success in business fields. Each topic сoncerns their product success stories.…
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Customer Satisfaction on PlugIn Hybrid System
The paper "Customer Satisfaction on PlugIn Hybrid System" is a good example of an essay on marketing. The hybrid car is an idea that has been very slow in catching on but has gained increasing popularity in recent years. The first hybrid appeared over 100 years ago but the demand for rapid transportation, the need for speed, kept the concept mainly on the drawing board until lately.…
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Bachelors Degree with a Major in Advertising
The paper "Bachelors Degree with a Major in Advertising" is a great example of a personal statement on marketing. At seventeen years old, I have been entrusted by my parents a huge responsibility in our family business. While other teenagers may age see this to be something that is too much for parents to ask for, I consider it as a challenge instead.…
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Marketing in 2012 - the End of the Middle by Birkner
The paper “Marketing in 2012 - the End of the Middle by Birkner" is an excellent variant of an article on marketing. The US is in grip of recession since late 2007. The recession has changed the US market completely; the market has now transformed into two segments – one that caters to the higher-end consumers with incomes $100,000 and upwards and the other one that lingers below this threshold.…
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Marketing Approach and Concept
The paper "Marketing Approach and Concept" is a worthy example of an essay on marketing. The marketing approach rests on the tenet that marketing should be customer-driven, that is, it should primarily look at the satisfaction of customer needs and wants. In comparison with other approaches, the marketing approach is more customer-centric because it takes an outside-in perspective.…
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Range Rover Advertisement
The paper "Range Rover Advertisement" is a wonderful example of an essay on marketing. The advertisement considered for discussion has been retrieved from the internet via a YouTube link. It captures Range Rover’s model known as Evoque, which can pass over a bump where other car models are unable to go through.…
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising
The paper "Soft-Soaping Empire: Commodity Racism and Imperial Advertising" is a good example of a marketing essay. From the reading, one gets the perception that life without commodity fetishism may be boring and somewhat unbearable based on the realization that the dominant relationships in the world today involve the exchange of money and commodities in market trade.…
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Main Ways That Air Arabia Segment the Market
The paper "Main Ways That Air Arabia Segment the Market" is a worthy example of an assignment on marketing. Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company which has taken time to implement technological advancements in its operations.…
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The Major Issues to Consider in Planning a Market Communications Campaign
The paper “The Major Issues to Consider in Planning a Market Communications Campaign" is a potent example of a term paper on marketing. Marketing is a complex field and when ideas from one market are exported to another the complexity rises exponentially. A good manager will need to consider several issues which arise when a company moves into the international market.…
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