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Marketing Essays and Research Papers

Advertising effecting society, How & Why
Module Effects of Advertising in Society Advertising is a form of marketing communication used to convince an audience to take action usually with respect to a commercial offering, political or ideological support. Its main purpose is to assure…
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Agricultural Marketing
The paper "Agricultural Marketing" is a worthy example of a marketing .reserach proposal. 1. Agricultural Marketing - Today's immigrant likely is Mexican or Asian, under age 40, a blue-collar laborer and not as proficient in English as foreign-born people who came to the United States even 20 years ago, according to a Purdue University study out today.…
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Aligning the Sales Strategy with the Business Strategy
The paper "Aligning the Sales Strategy with the Business Strategy" is a marvelous example of a marketing essay. Since there are no competitors in Jeddah, the gym will target consumers using aggressive and sustained marketing strategies that will allow the company to capture the largest market share possible.…
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Alpine Food
The paper "Alpine Food" is an outstanding example of a marketing article. Given the current economic downturn, an external consultant has been sought for advice on Alpine Food’s UK prospective markets. Based on consultant’s assessments Mr. Derek Slattery, CEO, has commissioned Mikheil Chkhartishvili, author, to create a report, due in three weeks, on significance and implications for Alpine Food.…
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Analysis of the Market Research Data
The paper "Analysis of the Market Research Data" is a marvelous example of a marketing essay. In relation to question number 3, it can be viewed that in the year 2006, a significant portion i.e. 71.89 % of the respondents agreed that a good selection of products was present in different stores of Kudler Fine Foods.…
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An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a PhD in Marketing
The paper “An Applicant Who Is Pursuing a GMAT for Graduate Programs Craves to Pursue a Ph.D. in Marketing" is a motivating variant of an admission essay on marketing. Following my experience in the job market, I have realized the need to advance my studies by pursuing a Ph.D. in Marketing. When I completed my Master's degree in 2010, it occurred to me I needed to acquire practical experience.…
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An Applicant with a Bachelor's Degree in Marketing from One University to Another
The paper "An Applicant with a Bachelor's Degree in Marketing from One University to Another" is a good example of a personal statement on marketing.  Here is my personal statement for admission at the UTSA University of Texas at San Antonio. To introduce my academic background, I accomplished my bachelors’ degree in marketing from the University of Dammam in 2011.…
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An Effective Tool for Strategic Planning
The paper "An Effective Tool for Strategic Planning" is a marvellous example of a marketing essay. SWOT Analysis is a primary research method that aims at analyzing the environment of a company’s business by subdividing the factors into internal and external influential to the company’s business.…
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Answer the QUESTIONS plz
Company Analysis It is the responsibility of the European Union and United Kingdom Competition Commissions to ensure competitive markets. This is animportant concern as the establishment of competitive markets promotes innovation and allows the…
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A Plan to Become a Master in Integrated Marketing
The paper “A Plan to Become a Master in Integrated Marketing" is a breathtaking version of an admission essay on marketing. My intended program of study significantly relates to my goals. I am inclined towards communication strategies and the media, and such factors as online branding. I am certain that digital marketing is what I want to study owing to my previous experience in online marketing.…
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Application: Financial Analyses
APPLICATION: FINANCIAL ANALYSES APPLICATION: FINANCIAL ANALYSES From the marketing arithmetic exercise calculations, increasing the retail and wholesale margins caused a drastic reduction in the manufacturer selling price. There is one major…
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A Prime Environment for Marketing Efforts: Clean Eating
The paper "A Prime Environment for Marketing Efforts: Clean Eating" is a good example of a marketing article review. Clean Eating is published by the Oxygenfit, which manufactures fitness equipment. On the shelf, it is in the environmental, health and lifestyle sections, well displayed and enticing.…
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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
The paper "A Tale of Two Cities: Distinctiveness Theory and  Advertising Effectiveness" is a good example of a marketing article review. Today, advertisements need to address the concerns of specific ethnic groups or minorities as the society is rapidly becoming multiethnic (Deshpande and Stayman).…
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B2B: Pitfalls & Opportunities
The paper "B2B: Pitfalls & Opportunities" is a good example of an assignment on e-commerce. First of all, selling to an organization such as a business entity is entirely different than selling to an individual consumer. This is the most important concept in B2B e-commerce. A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people.…
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Bachelors Degree with a Major in Advertising
The paper "Bachelors Degree with a Major in Advertising" is a great example of a personal statement on marketing. At seventeen years old, I have been entrusted by my parents a huge responsibility in our family business. While other teenagers may age see this to be something that is too much for parents to ask for, I consider it as a challenge instead.…
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Best Burger Positioning
The paper "Best Burger Positioning" is a worthy example of a marketing assignment. Best Burger is a fast food restaurant that is delivering hamburgers virtually to its target audience. There are several benefits that the customers can derive from this form of service. One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers.…
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Best Buy Chairman Resigns, Explores Options For 20 Percent Stake
The paper "Best Buy Chairman Resigns, Explores Options For 20 Percent Stake" is a good example of a marketing article review. I chose the article “Best Buy Chairman Resigns, Explores Options For 20% Stake” because it addresses strategy and marketing issues. In chapter 2, we discussed how leadership can affect the marketing and strategy for a Company as is the case for Best Buy.…
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Definition of branding The definition of branding can be summarized as, “a brand is a term, sign, symbol, design or a combination of these that is intended to identify the product or a seller and to differentiate it from those of competitors”…
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Bugatti (Veyron) Marketing
The paper "Bugatti Veyron’s Marketing" is a wonderful example of a case study on marketing. This report examines the of marketing the Bugatti Veyron, from two marketing principles, looking at how the Bugatti Veyron’s marketing satisfies various value propositions, profit considerations, and competitive positioning. The first principle is regarding the uniqueness of services.…
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Building a Successful Brand Is One of the Success Factors for SMEs
The paper "Building a Successful Brand Is One of the Success Factors for SMEs" is an outstanding example of a research proposal on marketing. This research proposal shall shed light on the significance of branding for SMEs, as most entrepreneurial ventures do not consider Branding as an imperative success factor; therefore, this dissertation shall also highlight the magnitude of advantages of proper branding.…
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Cadburys Gorilla Advertisement
The paper "Cadbury’s Gorilla Advertisement" is a great example of a marketing assignment. A favorite commercial that can be viewed online is Cadbury’s Gorilla advertisement shown to the public on August 31, 2007…
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Can Netflix Regain Lost Ground
The paper "Can Netflix Regain Lost Ground" is an excellent example of a case study on marketing. The Chief Executive Officer and founder of Netflix, Reed Hastings, preached incessantly of avoiding ideas that can slow down a successful business and to make hard decisions without racking one’s brain the entire time. Unfortunately, Hastings is learning a hard lesson from his unorthodox business methods.…
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Case analysis
Tennant Case Analysis Evaluation of Alternatives by Criteria The proponent based the assessment of Tennant’s alternatives which centered on the following evaluative criteria: profitability ratios (return on assets, return on stockholder’s equity, net…
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Chick-Fil-A Eat Mor Chickin (Except on Sunday)
Chick-fil-A “Eat Mor Chickin” (Except on Sunday) Introduction Originally founded in 1946, Chick-fil-A has grown to become one of the most popular fast food restaurants in the United States with over 1,700 restaurants across 38 states. Although…
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Classic Knitwear Collaboration with Guardian
The paper "Classic Knitwear Collaboration with Guardian" is a delightful example of an assignment on marketing. The product-company fit - Initially, ic Knitwear, Inc. ic) was producing unbranded knitwear which, was not much recognized especially by the retail customers, consequently limiting the company chance of differentiating its products.…
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