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Marketing Essays and Research Papers

With These Words, I Can Sell You Anything by Lutz and The Language of Advertising by ONeil
The paper "With These Words, I Can Sell You Anything by Lutz and The Language of Advertising by O’Neil" is a brilliant example of a literature review on marketing. Advertisement is a prerequisite for the survival of any business. This applies to all types of business and their levels; small businesses, medium-sized businesses and all businesses at the apex.…
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Consumer Behaviors Influenced by Internet Usage
The paper “Consumer Behaviors Influenced by Internet Usage" is a potent variant of a research proposal on marketing. The author aims to examine a hypothesis that online consumer’s behavior has provided potential buyers with an opportunity to compare prices of similar commodity and settle on the most affordable, such behavior has increased the savings amongst the buyers.…
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SWOT Analysis, Marketing Strategy for Mobil Gym
The paper “SWOT Analysis, Marketing Strategy for Mobil Gym" is a good example of a case study on marketing. The business's strengths: programs tailored to client specifications, the unique concept of mobility, the flexibility of location, reduced infrastructure, and overhead costs. The company's weaknesses: a limited range of equipment on offer, high transportation costs, etc.…
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Consumer and Producer Surpluses, Gains of Trade and the Benefits of Unregulated
The paper "Consumer and Producer Surpluses and Gains of Trade and the Benefits of Unregulated Markets" is a wonderful example of an essay on marketing. Economic surplus remains a critical component of the economic theory with much focus being devoted to the study of both consumer and producer surpluses.…
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An Effective Tool for Strategic Planning
The paper "An Effective Tool for Strategic Planning" is a marvellous example of a marketing essay. SWOT Analysis is a primary research method that aims at analyzing the environment of a company’s business by subdividing the factors into internal and external influential to the company’s business.…
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Ethics in Marketing
The paper "Ethics in Marketing" is a brilliant example of a research paper on marketing. Marketing research refers to bringing about the research methods and employing the result of the research in order to help with the marketing of the product or the services. In such an arena, following a proper code of ethics becomes extremely important in order to avoid any miscommunication.…
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Marketing Management: Pricing
The paper "Marketing Management: Pricing" is a great example of a marketing assignment. Although pricing can be one of the most difficult marketing decisions, the basic process is to set a price of service is calculating your costs; estimating the benefits to customers and the limits on how much they’re willing to pay; and comparing your products, services, and prices to others that are similar i.e. with the competitors…
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Marketing Mix Strategies - Capturing Customer Value through Pricing
The paper "Marketing Mix Strategies - Capturing Customer Value through Pricing" is a great example of a marketing assignment. The underlying concept of modern marketing strategy is the creation of customer value. What this means is that marketing strategy elements like price, product, place, and promotion have to be based on capturing the customer's expectation, need and satisfaction.…
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Hybrid Marketing Systems
The paper "Hybrid Marketing Systems" is an excellent example of a marketing research paper. Direct marketing through sales personnel or distributors was an old traditional system for a company to bring its product(s) into the markets. Following the advancement of many factors like expanding markets, increasing competition, raising costs, the introduction of new technologies including communications.…
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Implementing a Marketing Strategy
The paper "Implementing a Marketing Strategy" is a great example of a marketing assignment. People are now more conscious of their wellbeing, becoming more aware of the drawbacks of poor health and plump bodies. It is an undeniable fact that beauty is now defined as women with shapely, well-formed bodies.…
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Promotion Mix Strategies
The paper "Promotion Mix Strategies" is a delightful example of an assignment on marketing. Marketing strategies are undergoing immense changes in the current world based on the changing trends. It is not easy to convince customers using old strategies. Marketing is based on relationship building as per the new scientific methods of organizational theories.…
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International Advertising
The paper "International Advertising" is a great example of an assignment on marketing. The growing competition in the conditions of the globalized market makes the issue of international advertising especially topical for positioning international companies. …
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Agricultural Marketing
The paper "Agricultural Marketing" is a worthy example of a marketing .reserach proposal. 1. Agricultural Marketing - Today's immigrant likely is Mexican or Asian, under age 40, a blue-collar laborer and not as proficient in English as foreign-born people who came to the United States even 20 years ago, according to a Purdue University study out today.…
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Marketing Strategy for the Generation Y
The paper "Marketing Strategy for the Generation Y" is an outstanding example of an essay on marketing. Generation Y are those born between 1977 and 1994 (NAS, 2006). In the US, they form 20% of the current population. They are characterized as multi-racial, extremely independent, optimistic and empowered.…
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Bugatti (Veyron) Marketing
The paper "Bugatti Veyron’s Marketing" is a wonderful example of a case study on marketing. This report examines the of marketing the Bugatti Veyron, from two marketing principles, looking at how the Bugatti Veyron’s marketing satisfies various value propositions, profit considerations, and competitive positioning. The first principle is regarding the uniqueness of services.…
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Online Personals Market
The paper "Online Personals Market" is a wonderful example of an assignment on marketing. The most important reason for people wanting to meet others online instead of finding them in the real world is the increasing social acceptability of online meetings. This was however in turn prompted by the change of attitude of people towards online dating.…
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Women's Regular Favorite High Heeled Shoes
The paper "Women's Regular Favorite High Heeled Shoes" is a great example of a marketing assignment. I choose the 'Women's Regular Favorite High Heeled Shoes' which comes in either the fine calfskin or kid suede with a faux nappa full lining and 3 ½ inches stacked heel and a soft, slip-resistant pig suede heel counter.…
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Alpine Food
The paper "Alpine Food" is an outstanding example of a marketing article. Given the current economic downturn, an external consultant has been sought for advice on Alpine Food’s UK prospective markets. Based on consultant’s assessments Mr. Derek Slattery, CEO, has commissioned Mikheil Chkhartishvili, author, to create a report, due in three weeks, on significance and implications for Alpine Food.…
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The Future Of Gaming
The paper "The Future Of Gaming" is a good example of a marketing term paper. The gaming industry in today’s world is more mainstream and money-fueled than ever before. The enormous names gaming industry are asking their customers for high prices for any minor extra thing that should have come with the game when it was initially bought.…
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Customer Is King
The paper "Customer Is King" is a great example of a marketing assignment. This phrase is powerful. It focuses our attention on the real purpose of business. The business is there to meet the needs of the customer. The customer is the person or persons who by custom seek benefits from the business establishment.…
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Web 2.0 Marketing
The paper "Web 2.0 Marketing" is a brilliant example of a research paper on marketing. Web marketing has become a popular method of reaching more people in a company’s target market. It seems that the popularity of marketing even the smallest of businesses is also becoming a social trend.…
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Building a Successful Brand Is One of the Success Factors for SMEs
The paper "Building a Successful Brand Is One of the Success Factors for SMEs" is an outstanding example of a research proposal on marketing. This research proposal shall shed light on the significance of branding for SMEs, as most entrepreneurial ventures do not consider Branding as an imperative success factor; therefore, this dissertation shall also highlight the magnitude of advantages of proper branding.…
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Why is Branding so Important in Marketing
The paper "Why is Branding so Important in Marketing" is a great example of a marketing assignment. Branding is a marketing strategy in which a product with excellent quality and durability has established a firm belief in the consumer’s mind and there is a general consensus that a particular brand is going to be definitely good.…
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Market Segments and Sales Forecasting
The paper "Market Segments and Sales Forecasting " is a wonderful example of a marketing assignment. Markets will be defined by behavioral segmentation because the purchase of artwork relies on a very specific need. The criteria analyzed for choosing market segments includes who buys the images produced by the artist, what they need, and how often they purchase the artwork.…
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The Digital Age for Elementary Children on African Art
The paper "The Digital Age for Elementary Children on African Art " is a good example of a thesis proposal on marketing. Today’s digital age has been greatly influencing the children in the different parts of the world. This is basically the reason why most companies now consider the youth especially the children aging from 6-12 years old in introducing their services to the public.…
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