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Marketing Essays and Research Papers

Pioneers and Market Leaders
 The paper "Pioneers and Market Leaders" is a wonderful example of a term paper on marketing. By definition, a market leader is an organization or a company that possesses a large share in the market in an industry and in one way or the other can employ its dominance to influence the competitive direction and landscape the market takes.…
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Marketing Strategy: Apple Inc
 The paper "Marketing Strategy: Apple Inc. " is a good example of a case study on marketing. Apple Inc. formerly known as Apple Computer Inc. is a multinational corporation based in America. It was established in 1979 April in Cupertino in California. It is involved in the design and marketing of computer software, personal computers, and consumer electronics.…
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Marketing and Its Importance
The paper "Marketing and Its Importance" is a wonderful example of an assignment on marketing. Marketing can be referred to as any process that fosters customer interest in services and goods. Companies usually adopt strategies that best suit their market in order to significantly influence the customer decision making process to the company’s advantage.…
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Successful Marketing Strategies in its Operations is Virgin Blue
The paper "Successful Marketing Strategies in its Operations is Virgin Blue" is a perfect example of a case study on marketing. Businesses in this competitive world look towards adopting strategies that will ensure that they are able to grow. Different business looks towards employing different business models and work on a different aspect of marketing to be successful.…
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Successful Marketing Story: Apple iPad
The paper "Successful Marketing Story: Apple iPad" is an excellent example of a case study on marketing. Apple Inc. is considered today as one of the most admired global brands whose most popular products in the most recent past include the iPod music player, iMac desktop, iPhone, and the iPad tablet. For these recent crops of innovative products.…
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Media Strategy: Toyota Corporation

The paper "Media Strategy: Toyota Corporation" is a worthy example of a case study on marketing. If we analyzed then we come to know that Toyota Corporation is planning on setting up the latest business unit in the automobile industry. Moreover, Toyota is looking into hybrid vehicles alongside average gas vehicles.

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Strategic Marketing Management and Consumer Behavior of Aer Lingus
The paper "Strategic Marketing Management and Consumer Behavior of Aer Lingus" is a wonderful example of an assignment on marketing. Aer Lingus, the national airline of Ireland has been positioned in a different way than its other counterparts. It has always competed on the basis of Irish values such as being hospitable, warm and immediate.…
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What Is the Role of Advertising on Persuasion in the Public Sphere
The paper “What Is the Role of Advertising on Persuasion in the Public Sphere?”  is a persuading variant of a literature review on marketing. Persuasion plays an integral part in the manner in which practitioners in public communication, in the aspect of advertising and PR, come up with strategies to attempt as much as possible to arrive at particular outcomes, in their communication.…
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Roles of Public Relations in Organization, Ethical Practise as a Hallmark Profession, Persuasion in Public Relations
The paper “Roles of Public Relations in Organization, Ethical Practise as a Hallmark Profession, Persuasion in Public Relations”  is a meaningful version of an essay on marketing. The ethical practices used in PR shows the philosophical moral lessons that individual and organization are adopting to relate effectively with one another.…
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Customer Diversity and Interaction at Big Heart Foundation, Elements of Customer Service
The paper “Customer Diversity and Interaction at Big Heart Foundation, Elements of Customer Service” is a fascinating example of a case study on marketing. Customer service can be defined as a collection of activities or services offered to the customers in any social or business set up with an aim of boosting or fostering the level of satisfaction of the customers under consideration.…
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Food Labeling as an Important Set in Food Packaging That Provides Consumers with Information on the Food Products They Buy and Consume
The paper “Food Labeling as an Important Set in Food Packaging That Provides Consumers with Information on the Food Products They Buy and Consume” is a fascinating example of term paper on marketing. Food labeling is a means through which people attain information on the food products they buy. Food labels are an important source of information that informs people.…
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Union Square Ventures Raising New Tech Fund
The article Union Square Ventures Raising New Tech Fund discusses different aspects of the strategic approach utilized by Union Square Ventures during the last year and the current status of the industry (Ante & Kreutzer & Willmer). Union Square…
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Case analysis
Tennant Case Analysis Evaluation of Alternatives by Criteria The proponent based the assessment of Tennant’s alternatives which centered on the following evaluative criteria: profitability ratios (return on assets, return on stockholder’s equity, net…
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Innovative Products
The first product that will be analyzed is the projected of LG’s flexible display. This particular innovation is designed to speak to the continual breakage of glass on tablets and mobile phones; a design flaw that costs a great deal of money each…
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Integrated Marketing Communications Project 8/1
The focus of this discussion will be on the once market leader in the telecommunication industry, but currently losing its leadership, Nokia. In the recent past, Nokia has been operating under losses or low profitability and reduced revenues because…
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Marketing case analysis
number The Augustine Medical Inc. Case The company has manufactured a patient warming system. This system is named “Bair Hugger Patient Warming System”. The company having is finalizing its marketing program for the device. However, the company is…
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Marketing Final Marketing Plan Marketing plan can be defined as part of the whole business plan. A well planned marketing strategy is the main foundation of a marketing plan. Marketing plan is basically a written document which describes the…
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Marketing Research / Data Collection
Marketing Research/ Data Collection Number Department If my dean were to conduct a survey involving high school seniors about their perception of the school in attempts to design better informational brochures for them, I would urge s/he employs…
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Pizza Hut vending machine
Pizza Hut Vending Machine Group leader: Alya Al-Khalifa 00556 Hissa Marafi 00461 Moza alnasser 00201 Hayfaa Al-Khalifa 201300798 Shaikha alnassr 201300734 Tamader Alkhalifa 201300174 Principles of Marketing 101-L61 (Nov 29, 2014) Phase 2 Pizza Hut…
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Random Sampling and Stratified Sampling
Random sampling and stratified sampling Random sampling Random sampling refers to a sampling technique where the entire populationgets an equal opportunity to be chosen as a subject. A type of probability sampling technique, random sampling offers an…
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Marketing Pricing analysis The move by Microsoft to offer free access to Office 365 suite of products to isn’t a new strategy because they have done it before. The primary aim of this would be to get a large fan base who may also end up being loyal…
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To answer the following 12 questions
Q1 Answer The agricultural marketing service (AMS) has the power to administer marketing orders and agreement (Merret, 234). They do this with other agencies within the USDA. They are authorized by the agricultural marketing agreement act in year…
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Dynamic and fixed pricing
Dynamic and fixed pricing As seen in the argument of Turban, King & Lang, fixed pricing is an approach in which a rate point is formed and kept for some time (3). On the other hand, the authors continue to argue that dynamic pricing implies that the…
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Coca Cola around the world
COCA-COLA AROUND THE WORLD CASE STUDY Course Instructor’s Name Institution…
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Application: Financial Analyses
APPLICATION: FINANCIAL ANALYSES APPLICATION: FINANCIAL ANALYSES From the marketing arithmetic exercise calculations, increasing the retail and wholesale margins caused a drastic reduction in the manufacturer selling price. There is one major…
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