The paper "Special Interest in Marine Tourism " is a good example of a term paper on tourism. Providing over 200 million jobs worldwide, the tourism industry could be termed as the largest global industry. Supported by statistics as these, it could be said that in every twelve people at least one person is related, either directly or indirectly, to this industry. As the world has become a more intertwined place to inhabit, the surge in tourist receipts and arrivals has been unprecedented during the last three decades. As a result of this and in the context of the global economy, tourism as a revenue-generating sector has obtained a centre stage.
The very growth, which the sector has undergone through the last three decades, is reflective of the importance that it has attained. A number of factors are considered as responsible for this trend; two important ones of which are changing economic and social dynamics of the population irrespective of where the population hails from. Tourists today have become a better and a discerning lot who have greater spending power, an adequate time set aside for leisure, and easy access to travel-related information which, literally, is at their fingertips.
The estimated forecast on the industry this year has been pegged at around $1.15 trillion, a figure that has been riding an annualized percentage of 1.5 as observed during the past 5 years. A steady growth forecast of 3 per cent this year indicates better conditions ahead for this industry as a number of international tourists increases (IBISWorld, 2012). According to a recent report of the United Nations World Tourism Organization (UNWTO) the international tourist movement could touch one billion marks by the end of 2012; an estimation that was done on the basis of 467 million tourists who set a record by travelling during the first half of the current year.
The maximum growth of 5 per cent was witnessed between these six months with 22 million more tourists travelling in comparison to the corresponding period last year. Despite occasional distress factors, like 2010 global recession and natural calamities like Tsunami and Japan earthquake, the tourism sector has been showing unpredictable growth – in 1980 the total arrivals were 277 million, in 1995 the arrivals were 528 million, and in 2011 the arrivals were 983 million (UNWTO Tourism Highlights, 2012). As the tourism sector evolves globally the evolution translates into parallel leisure and travel demand characteristics.
Tourists look forward to higher quality services and varied activities during their travel in order to experience newer possibilities of holidaying. Such a tourist mindset has stimulated interest in what is popularly known as “ special interest tourism’ . Special Interest Tourism As tourism becomes an organised and sophisticated domain, tourists become specific and sometimes demanding in their needs.
This trend has evolved at a time when the competition between tourist destinations has become stiff either because there are too many players in the market catering to these destinations or the destinations themselves have become saturated. Tour operators, thus, are as much interested to venture into niche markets as are visitors who want to experience these stand-alone attractions. Given the overall volume of business tourist market as a whole attracts, niche markets are small but very profitable since they cater to the group of tourists who have special interests in this form of tourism.
The customers, generally, are the discerning lot; an aspect that helps special interest tourism market to capitalize on the competitive advantage that it offers.
Baslon, N. (2001). Marine Tourism Industry-trends and prospects. Kuala Lumpur: Maritime Institute of Malaysia.
Crotts, J.C., and Fred van Raaij, W. (1994). Economic Psychology of Travel and Tourism, The Hawthorne Press Inc.,
Ceballos-Lascuráin, H. (1997). Tourism, Ecotourism, and Protected Areas (Gland, Switzerland: IUCN, 1996), pp. 1–5; David Nicholson-Lord, “The Politics of Travel: Is Tourism Just Colonialism in Another Guise?” The Nation, October 6, 1997, pp. 11–18,
Global Tourism: Market Research Report. (2012). http://www.ibisworld.com/industry/global/global-tourism.html. Retrieved September 14, 2012,
George, S. (1999). Fundamentals of Tourism and Travel, Module 2. Consumer Behavior. In e-Review of Tourism Research (eRTR), Vol. 5, No.3, 2007. http://ertr.tamu.edu/attachments/178_a-5-3-3.pdf. Retrieved September 14, 2012,
International Coral Reef Action Network (2012). Sustainable Tourism.
Luck. L (Ed) Encyclopaedia of Tourism and Recreation in Marine Environments, CABI, Wellingford,
Miller, M.L. (1990). Tourism in the coastal zone: portents, problems, and possibilities. In M.L.Miller and J. Auyong (eds), Proceedings of the 1990 Congress on Coastal and Marine Tourism. Vol. 1. National Coastal Resources Research Institute, Corvallis OR.
Miezkowski. (1995). Environmental Issues of Tourism and Recreation. University Press of America, New York.
Orams, M. (1998). Marine tourism: history, development, and growth of marine tourism. New York: Routledge,
UNWTO Tourism Highlights 2012 Edition. (2012). http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/docpdf/unwtohighlights12enlr_1.pdf. Retrieved September 14, 2012,s