Marketing Essays and Research Papers Page 8

Trust and Distrust: the Dynamics of Relationship Marketing
The paper "Trust and Distrust: the Dynamics of Relationship Marketing' is a great example of a literature review on marketing. Marketing is the process by which a product or service originates and is then priced, promoted, and distributed to consumers.("Marketing", 2006) The main marketing functions in many large corporations include market research.…
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Union Square Ventures Raising New Tech Fund
The article Union Square Ventures Raising New Tech Fund discusses different aspects of the strategic approach utilized by Union Square Ventures during the last year and the current status of the industry (Ante & Kreutzer & Willmer). Union Square…
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Use of Instagram in Marketing
The paper "Use of Instagram in Marketing" is a marvelous example of a marketing essay. Research has indicated that the use of Instagram for business purposes among companies has increased over time. Many companies have adopted the concept of using images and pictures to facilitate the marketing of their goods and services…
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Using the 7Ps framework, discuss how the marketing of financial services may differ from the marketing of consumer goods
7Ps framework Each service is intangible in nature, this means that services cannot be seen or touched; they can only be experienced through feel. Secondly services are consumed as soon as they are produced, unlike consumer tangible goods that are…
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Value Proposition and Positioning of McDonalds
The paper "Value Proposition and Positioning of McDonald’s" is a great example of a marketing assignment. According to McCarthy (1975), brands have been used primarily for identification. Customers are willing to buy brand rather than by inspection where there is some assurance of quality” (p. 249) The brand chosen is McDonald’s, synonymous to fast foods all over the world.…
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Wal-Mart Value Chain Activities
The paper "Wal-Mart Value Chain Activities" is a great example of a marketing literature review. The strategy of Wal-Mart has been a success through simple and innovative practices in value chain activities such as purchasing, logistics, and information management, which resulted in offering lower price value offers everyday (Magretta 2002, p.7).…
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Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products
The paper “Wash-It-Out - England Soaps Company Contest - Action to Promote and Appreciate Soap Products" is a cogent example of a case study on marketing. The objectives of this competition were to promote and appreciate the local and soap products made by craftsmen. Another major concern was to enhance the creativity and innovativeness of soap companies when manufacturing their products.…
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Watching Some Consumers Do Shopping at Grocery Store
The paper "Watching Some Consumers Do Shopping at Grocery Store" is a wonderful example of a marketing assignment. Watch some consumers do shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products? How closely do they examine the packaging?…
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Web 2.0 Marketing
The paper "Web 2.0 Marketing" is a brilliant example of a research paper on marketing. Web marketing has become a popular method of reaching more people in a company’s target market. It seems that the popularity of marketing even the smallest of businesses is also becoming a social trend.…
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What Is the Role of Advertising on Persuasion in the Public Sphere
The paper “What Is the Role of Advertising on Persuasion in the Public Sphere?”  is a persuading variant of a literature review on marketing. Persuasion plays an integral part in the manner in which practitioners in public communication, in the aspect of advertising and PR, come up with strategies to attempt as much as possible to arrive at particular outcomes, in their communication.…
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What Sets Oil Prices
The paper "What Sets Oil Prices?" is a marvelous example of a marketing essay. Oil prices fluctuate globally. There are factors that lead to the price instability of oil despite the price indices the price of crude oil may not be the determining factor of gasoline prices.…
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Why is Branding so Important in Marketing
The paper "Why is Branding so Important in Marketing" is a great example of a marketing assignment. Branding is a marketing strategy in which a product with excellent quality and durability has established a firm belief in the consumer’s mind and there is a general consensus that a particular brand is going to be definitely good.…
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With These Words, I Can Sell You Anything by Lutz and The Language of Advertising by ONeil
The paper "With These Words, I Can Sell You Anything by Lutz and The Language of Advertising by O’Neil" is a brilliant example of a literature review on marketing. Advertisement is a prerequisite for the survival of any business. This applies to all types of business and their levels; small businesses, medium-sized businesses and all businesses at the apex.…
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Women's Regular Favorite High Heeled Shoes
The paper "Women's Regular Favorite High Heeled Shoes" is a great example of a marketing assignment. I choose the 'Women's Regular Favorite High Heeled Shoes' which comes in either the fine calfskin or kid suede with a faux nappa full lining and 3 ½ inches stacked heel and a soft, slip-resistant pig suede heel counter.…
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Xiaomi Overtakes Samsung In China Smartphone Market
The paper "Xiaomi Overtakes Samsung In China Smartphone Market" is a good example of a marketing article review. The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China.…
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