Marketing Essays and Research Papers Page 2

Chick-Fil-A Eat Mor Chickin (Except on Sunday)
Chick-fil-A “Eat Mor Chickin” (Except on Sunday) Introduction Originally founded in 1946, Chick-fil-A has grown to become one of the most popular fast food restaurants in the United States with over 1,700 restaurants across 38 states. Although…
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Classic Knitwear Collaboration with Guardian
The paper "Classic Knitwear Collaboration with Guardian" is a delightful example of an assignment on marketing. The product-company fit - Initially, ic Knitwear, Inc. ic) was producing unbranded knitwear which, was not much recognized especially by the retail customers, consequently limiting the company chance of differentiating its products.…
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Coca Cola around the world
COCA-COLA AROUND THE WORLD CASE STUDY Course Instructor’s Name Institution…
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Consumer and Producer Surpluses, Gains of Trade and the Benefits of Unregulated
The paper "Consumer and Producer Surpluses and Gains of Trade and the Benefits of Unregulated Markets" is a wonderful example of an essay on marketing. Economic surplus remains a critical component of the economic theory with much focus being devoted to the study of both consumer and producer surpluses.…
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Consumer Behaviors Influenced by Internet Usage
The paper “Consumer Behaviors Influenced by Internet Usage" is a potent variant of a research proposal on marketing. The author aims to examine a hypothesis that online consumer’s behavior has provided potential buyers with an opportunity to compare prices of similar commodity and settle on the most affordable, such behavior has increased the savings amongst the buyers.…
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Consumer Behaviour
The paper "Consumer Behaviour" is a marvelous example of a marketing personal statement. Recently I sought out to buy a Sony Xperia Z2 tablet that was the latest version in the market. It had everything I needed and was far very light as compared to other tablets in the market.…
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Consumer Culture and Advertising in IKEA
The paper "Consumer Culture and Advertising in IKEA' is a perfect example of a case study on marketing. The paper has discussed the idea of how IKEA operates and what different kinds of options it provides to its customers. There are a number of different benefits or advantages that the shop makes use of and this is why there is a lot of enthusiasm to go visit IKEA on weekends or with a family.…
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Contemporary Marketing: The USA
The paper "Contemporary Marketing: The USA" is a good example of a marketing book review. Retail establishments are classified on the basis of: Ownership: it refers to the ‘place’ attribute of product mix.…
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Control Process, Performance Appraisals, Benchmarking On Lost My Name
The paper "Control Process, Performance Appraisals, Benchmarking On Lost My Name" is a marvelous example of a marketing essay. The control process used in the printing company lost my name based on personalized children’s books is a marketing budget.…
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Country analysis
Lecturer Analysis of Kuwait Today’s Kuwaitis are the descendants of many tribes and clans of nomads who finally settled on the Arabian Gulf coast during the eighteenth century so that they could avoid the draught that was persistent in the desert.…
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Creativity and Innovation in Business
The paper "Creativity and Innovation in Business" is a marvelous example of a marketing essay. It has always been routine to come by people in romantic relationships enjoy specific days especially Valentine day. During this time, I realized many people take a walk with a loved partner to the beaches spending a lot of time playing on the sand and admiring the coastal creatures like oyster shells among others…
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Culture View: Chinese Background
The paper "Culture View: Chinese Background" is a good example of a marketing personal statement. Culture has a major impact on various decisions that individuals make in their daily lives. There are various cultural factors such as the values and norms of individuals that impact the purchasing decisions of all individuals.…
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Current Opportunities and Challenges in Sound Publishing House
The paper "Current Opportunities and Challenges in Sound Publishing House" is a good example of a literature review on marketing. As the publishers and managers attempt to meet contemporary technological changes and reading preferences for their readers, more experiences in the media are gradually developing. …
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Customer Diversity and Interaction at Big Heart Foundation, Elements of Customer Service
The paper “Customer Diversity and Interaction at Big Heart Foundation, Elements of Customer Service” is a fascinating example of a case study on marketing. Customer service can be defined as a collection of activities or services offered to the customers in any social or business set up with an aim of boosting or fostering the level of satisfaction of the customers under consideration.…
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Customer Is King
The paper "Customer Is King" is a great example of a marketing assignment. This phrase is powerful. It focuses our attention on the real purpose of business. The business is there to meet the needs of the customer. The customer is the person or persons who by custom seek benefits from the business establishment.…
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Customer Satisfaction on PlugIn Hybrid System
The paper "Customer Satisfaction on PlugIn Hybrid System" is a good example of an essay on marketing. The hybrid car is an idea that has been very slow in catching on but has gained increasing popularity in recent years. The first hybrid appeared over 100 years ago but the demand for rapid transportation, the need for speed, kept the concept mainly on the drawing board until lately.…
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Customer Service - in Pursuit of Excellence
The paper "Customer Service - in Pursuit of Excellence" is a brilliant example of a marketing essay. Based on the post, I agree with that service is enhanced by having people with various personal attributes and varying levels of knowledge. It is true that the different personalities can be a hindrance to the achievement of desirable levels of customer services.…
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Definition of Integrated Marketing Communications
The paper "Definition of Integrated Marketing Communications" is a perfect example of a literature review on marketing.  In the following pages, we will discuss the merits and demerits of this statement. To do so, let us first try to understand what Advertising or Marketing refers to and how it works.…
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Destination Marketing as a Source of Competitive Advantage
The paper "Destination Marketing as a Source of Competitive Advantage " is a good example of a term paper on marketing. According to the World Travel and Tourism Council, tourism was the world's largest industry in 1991, while the past few years have also indicated a steep rise in international travel, and alongside this growth.…
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Developing Marketing Strategy for New Product Line
The paper "Developing Marketing Strategy for New Product Line' is a great example of a report on marketing. Developing marketing skills and that too for a new product line requires a good deal of involvement in strategizing it. It is a part of the business (1) and is very essential to develop a good marketing strategy.…
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Dimensions of Service Quality
The paper "Dimensions of Service Quality" is a great example of a marketing assignment. The business under discussion is a dental clinic located within the city center. Various dental services are offered by the present dentists and the clinic attracts clients from a wide region even people who reside outside the city.…
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Discovering Opportunities in Property Project
The paper "Discovering Opportunities in Property Project" is a good example of a case study on marketing. Fee simple absolute or freehold of the real estate the owner has complete ownership of this property. The property can be easily transferred because it lacks any encumbrances.…
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Does Meeting Earnings Expectations Matter by Kasznik and McNichols
The paper "Does Meeting Earnings Expectations Matter by Kasznik and McNichols" is a delightful example of an article on marketing. It was proven that share price responds positively when companies meet analysts’ earnings forecast and vice versa, it has not been discussed whether such response is as a result of the firms’ performance on meeting expectation or simply reflects the current earning information.…
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Dynamic and fixed pricing
Dynamic and fixed pricing As seen in the argument of Turban, King & Lang, fixed pricing is an approach in which a rate point is formed and kept for some time (3). On the other hand, the authors continue to argue that dynamic pricing implies that the…
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EBay the Perfect eBusiness
The paper "eBay the Perfect business" is a great example of a report on marketing. Businesses have seen an exodus towards the online arena. Some succeed while others fail. However, for those businesses like eBay.com that were born online, management gurus and theorists since its birth are looking into how far could management tools tried and tested with offline businesses work with online enterprises.…
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