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Marketing Essays and Research Papers

The International Sugar Production
The paper "The International Sugar Production" is a great example of a case study on marketing. International sugar production involves more than 130 countries. These countries are able to meet the demand by ensuring that the supply of sugar is even (Hunsigi, 2010). Sugar is either produced from sugarcane as it is in the tropical regions and beet that does well in the temperate areas.…
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Exploitation of Humanity by Advertisers for Commercial Advantage
The paper "Exploitation of Humanity by Advertisers for Commercial Advantage" is a perfect example of a marketing article. Advertising has played a very critical role in the growth of capitalism by aiding commerce, enhancing brand visibility, and sustaining the growth of multinational companies. …
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Ralf Lauren-The Role of Brand and Brand Equity

The paper "Ralf Lauren-The Role of Brand and Brand Equity" is a wonderful example of a case study on marketing. In the current world of business, every company is concerned with instituting measures to brand itself within the market and gain an appreciable competitive advantage over other players in the market.

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The Moderating Effects of Market Orientation
The paper "The Moderating Effects of Market Orientation ' is a great example of an assignment on marketing. Market orientation is basically a company’s philosophy that is aimed at identifying and meeting the needs of its clients, through a well-planned product mix. One moderator of market orientation is a competitive environment.…
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Pioneers and Market Leaders
 The paper "Pioneers and Market Leaders" is a wonderful example of a term paper on marketing. By definition, a market leader is an organization or a company that possesses a large share in the market in an industry and in one way or the other can employ its dominance to influence the competitive direction and landscape the market takes.…
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Current Opportunities and Challenges in Sound Publishing House
The paper "Current Opportunities and Challenges in Sound Publishing House" is a good example of a literature review on marketing. As the publishers and managers attempt to meet contemporary technological changes and reading preferences for their readers, more experiences in the media are gradually developing. …
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Marketing of Azza Fahmy Jewelry Company
The paper "Marketing of Azza Fahmy Jewelry Company" is a perfect example of a case study on business. Azza Fahmy began her journey in the passageways of the old Khan El Khalili of Cairo in studying the art. Today, she is globally identified as the principal jewelry designer of the Arab World as well as the first label designer in Egypt.…
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The Key Products and Services in Google

The paper "The Key Products and Services in Google" is a good example of a case study on marketing. Google is an internet-based company with a mission to organize the world’s information as well as make it universally accessible and more useful. The company has without a doubt revealed its potential by becoming a leader in the search engine industry within the market share.

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Destination Marketing as a Source of Competitive Advantage
The paper "Destination Marketing as a Source of Competitive Advantage " is a good example of a term paper on marketing. According to the World Travel and Tourism Council, tourism was the world's largest industry in 1991, while the past few years have also indicated a steep rise in international travel, and alongside this growth.…
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Discovering Opportunities in Property Project
The paper "Discovering Opportunities in Property Project" is a good example of a case study on marketing. Fee simple absolute or freehold of the real estate the owner has complete ownership of this property. The property can be easily transferred because it lacks any encumbrances.…
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Marketing Strategy: Apple Inc
 The paper "Marketing Strategy: Apple Inc. " is a good example of a case study on marketing. Apple Inc. formerly known as Apple Computer Inc. is a multinational corporation based in America. It was established in 1979 April in Cupertino in California. It is involved in the design and marketing of computer software, personal computers, and consumer electronics.…
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Marketing and Its Importance
The paper "Marketing and Its Importance" is a wonderful example of an assignment on marketing. Marketing can be referred to as any process that fosters customer interest in services and goods. Companies usually adopt strategies that best suit their market in order to significantly influence the customer decision making process to the company’s advantage.…
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Successful Marketing Strategies in its Operations is Virgin Blue
The paper "Successful Marketing Strategies in its Operations is Virgin Blue" is a perfect example of a case study on marketing. Businesses in this competitive world look towards adopting strategies that will ensure that they are able to grow. Different business looks towards employing different business models and work on a different aspect of marketing to be successful.…
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Successful Marketing Story: Apple iPad
The paper "Successful Marketing Story: Apple iPad" is an excellent example of a case study on marketing. Apple Inc. is considered today as one of the most admired global brands whose most popular products in the most recent past include the iPod music player, iMac desktop, iPhone, and the iPad tablet. For these recent crops of innovative products.…
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Marketing and Design of products Marylebone Oxygen Bar
The paper "Marketing and Design of products – Marylebone Oxygen Bar" is a good example of a case study on marketing.  This paper performs a marketing plan for new venture creation, namely the Oxygen Bar on the campus of Westminster Business School.  It does it through three parts: the first part of the paper includes the product.…
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International Marketing: Malaysia

The paper " International Marketing: Malaysia" is a great example of a case study on marketing. Malaysia as a country consists of thirteen states with one federal in each state. The total landmass for the country is 329,847 square kilometers. To the south, Malaysia is separated by the South China Sea with two regions namely.

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Buyer Behaviour in Retail Context
The paper "Buyer Behaviour in Retail Context" is a good example of a report on marketing. Consumer or buyer behaviour is an important area of marketing which should be given utmost importance. Marketing in all areas is done with the consumer in the mind, as he is the ultimate person going to use the products.…
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Strategic Marketing Plan the Firefly Mobile Model
The paper " Strategic Marketing Plan the Firefly Mobile Model " is a perfect example of a case study on marketing. With leadership comes enormous liability. As the primary company in our industry, Firefly also strives to be a leader in environmental routine. Upcoming generations are relying on us to shelter and conserve the usual environment.…
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The Impact of Marketing on the Customers in Company A Taste of Class

The paper "The Impact of Marketing on the Customers in Company A Taste of Class" is a good example of a case study on marketing. The company A Taste of Class had begun by a lady named, Joanne James. She had partnered with another man who had then helped her out in a number of ways to get things done.

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Media Strategy: Toyota Corporation

The paper "Media Strategy: Toyota Corporation" is a worthy example of a case study on marketing. If we analyzed then we come to know that Toyota Corporation is planning on setting up the latest business unit in the automobile industry. Moreover, Toyota is looking into hybrid vehicles alongside average gas vehicles.

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The Creative Work Plan of Advertising Strategy in Wal-Mart
The paper "The Creative Work Plan of Advertising Strategy in Wal-Mart" is a good example of an assignment on marketing. Drivers and objectives of Customer Loyalty programs (Goodwill) in Retail: Triggers: Increasing acquisition costs answer 1) Increase share of wallet. Part of product line seeing competition tough sales answer 2) Increase cross…
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The Program on Ohio's Pre-Admission Screening System Providing Options and Resources Today
The paper "The Program on Ohio's Pre-Admission Screening System Providing Options and Resources Today" is a perfect example of a report on marketing. Based on the information from the Catholic Services for the Miami Valley (2007), “the PASSPORT refers to the Pre-admission Screening System Providing Options and Resources Today” (Ohio Department of MR/DD WDS Glossary, 2007).…
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Consumer Culture and Advertising in IKEA
The paper "Consumer Culture and Advertising in IKEA' is a perfect example of a case study on marketing. The paper has discussed the idea of how IKEA operates and what different kinds of options it provides to its customers. There are a number of different benefits or advantages that the shop makes use of and this is why there is a lot of enthusiasm to go visit IKEA on weekends or with a family.…
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Effects of Advertising and Marketing Communications on Social Behaviors
The paper "Effects of Advertising and Marketing Communications on Social Behaviors " is a good example of a term paper on marketing.  This paper would discuss and evaluate the following opinion of Joseph E. Levine, 2006, (Hollywood Producer, quoted in the Daily Express). “You can fool all the people all of the time if the advertising is right and the budget is big enough.” …
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Definition of Integrated Marketing Communications
The paper "Definition of Integrated Marketing Communications" is a perfect example of a literature review on marketing.  In the following pages, we will discuss the merits and demerits of this statement. To do so, let us first try to understand what Advertising or Marketing refers to and how it works.…
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