Strengths and Limitations of Email-Based Online Survey – Research Proposal Example

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The paper "Strengths and Limitations of Email-Based Online Survey" is a great example of a research proposal on journalism and communication. Data collectionThe study targeted college students between the ages of 18 to 24 years as the focus population. In this case, a pre-test of N = 54 was used to ensure that there was validity and reliability of used constructs and refined question-wording. A large university in the South-Eastern USA was selected and an email link to the survey was sent (Chan-Olmsted, Rim and Zerba, 2013). Time of data collection The email link to the sample was sent in March 2011.

This was the time in which the sample population in the university was in session. When sending email-based surveys, timing plays a vital role. This is because wrong timing can lead to poor response to the questionnaires. The emails should be sent based on the time the respondents are highly likely to open the emails and have time to respond to them. The fact that the questionnaires were sent when the students were in session may have increased the response rate due to good timing.

Also, the participants were given extra credit on their course which may have motivated participation (Chan-Olmsted, Rim and Zerba, 2013). Method used The researchers in this study used an electronic survey which is quantitatively based. This is where a computer plays a major role in survey delivery and collection of the survey data from the respondents. The email-based online survey was then used over the internet. In this case, the researchers developed questionnaires to be used in the email survey. This included the development of scales and multiple-choice questionnaires based on exploratory interview data.

To eliminate bias, the proper wording was used which was clear and unambiguous. The email questionnaires included rating definitions, scale formats and demographic items (Chan-Olmsted, Rim and Zerba, 2013). Sampling A convenience sample was selected from the undergraduate students who were taking introductory courses at a large public university in South East USA. This included students between the ages of 18 to 24 years as the focus population. A total of 755 students were contacted and the sample response rate was 51%. This led to a sample of 384 students.

In the sample of 384 students, 376 questionnaires were completed and the rest were eliminated for being incomplete (Chan-Olmsted, Rim and Zerba, 2013). Data collected The data collected through the email survey was the respondent's answers on the questionnaires filled electronically. The first set included frequency and intensity of use for the mobile news. The data included the participant’ s willingness to invest in mobile news by paying for the content. The participants were also asked how often they receive news through the use of the mobile device. Time spent reading the news on the mobile device and their subscription to any of the news services.

Non-users gave data on the likelihood of using mobile news in the future. All was recorded using a 7 point scale (Chan-Olmsted, Rim and Zerba, 2013).

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