Baudrillard Mass Media Facilitate Non-Communication – Research Proposal Example

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The paper "Baudrillard Mass Media Facilitate Non-Communication" is a good example of a research proposal on sociology. Jean Baudrillard was a sociologist, philosopher and author famously known for his principles of simulacra and hyper-reality. He argues that mass media serve a social function, getting rid of what they reproduce the pale models, thus closing out any likelihood of genuine reciprocity (Baudrillard, 1981, p. 164). The study on whether media facilitate non-communication and views of Baudrillard on online media is particularly a welcoming idea on his conceptual contribution to media studies and his attenuation of the symbolic as it is operationalized into the sign. Discussion According to Baudrillard, the subject of reality no longer precedes the plan of representation.

He was fascinated by how media impacted our view of reality and the world (Baudrillard, 1981, p. 164). This is accentuated in postmodern media, where individuals live on the realm of hyper-reality which he terms as “ the death of the reality” and links it to what is experienced in television, videos, and music. The true and false copy of information been ruined because of what Baudrillard calls the culture of dominance by TV, films, news media, and the internet.

From his point of view, what is being demonstrated in the mass media facilitate non-communication because of simulations of reality, which are not any more or less “ real” than the reality they stimulate (Castells, 1996). Baudrillard argues that postmodern society makes “ maps” of reality such as television and films as more real than our actual lives; the simulations come first in our lives. He cites an example, where individuals make television characters to be more alive in their lives than their equivalents (“ did you see what Evaluna did last night” ).

Individuals interact via the media, for instance with film characters like Hollywood actors more than what they do with their own friends and families. This has driven people in an era in which reality is placed in tatters, with simulations remaining intact; simulation has dominated our lives and the image has lost any connection to real things. In the past, a “ real” moment transpires when a person experienced another person’ s presence and dialogue or watched the happenings in the street or neighborhood.

Nowadays, what we experience day by day are exhibitions, images, and symbols (Holmes, 2005). To easily realize to what extent we have to turn out to be dependent on mass media, one should try living a month without a mobile phone, laptop, TV, radio, and iPod. Probably for many, such dispossession would be comparable to emotional and mental torture. The absence of any device of mass media will hit them in a quite undermining manner. Consider some few instances of the way symbols and signs stash our thinking processes.

Taking a morning drive at work, a man tunes to his radio and hears a commercial advertisement on a home mortgage or real estate investment plan. Holmes, D (2005) He glances through the window and notices a billboard of a beautiful face with the message, “ men who care, invest for their children education: junior account at Barclays Bank” . At work before he reads his emails, he takes a momentary look at the subject illustration of his personal account and all in one meet head-on with the following:

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