The Scope of New Chinese E-Media and the Officials' Attempt to Control This Innovative Mode of Electronic Communication – Research Proposal Example

A Phase of New Media in Peoples Republic of China Research Proposal ment of Research Question/hypothesis This research is an attempt to investigate the scope of new media (innovative mode of electronic communication) and the government’s attempt to control the same in People’s Republic of China.
Theoretical Basis
The aim of the research is to explore the possibility of new media in People’s Republic of china. The research will consider concerns over the Chinese government’s influence over mass media and its usage to control the people. The core aspects of the research will critically analyze the scope of new media over mass media (the Press, Television, the Internet, Radio, and News Agencies) in modern china. Lister (2003) makes clear that the emergence of new media must be evaluated as the part of techno-culture, amalgam of technology and culture. The research will therefore seek to address the following questions to help to explain the scope of mass media in People’s Republic of china. The aims and objectives of the research are pointed out below.
To investigate:
1. The scope of new media in china.
2.The methods adopted by the authorities to control the scope/spread of mass media, especially new media in China ( blocking websites, limited or no access to non-domestic news agencies and Television Channels, control by The State Administration for Radio, Film and Television). Scotton and Hachten (2010) make clear that strict rules and regulations are imposed to control the internet (new media) in China.
3. Development of new media and its influence over younger generation in China (increase in Internet usage).
4. The government’s role in this era of science and technological innovation as a controller or preserver of mass media (ultimate control over the Press, Television, Radio and News Agencies).
Literature Review
Research by King and Cushman (1992) supports the fact that Chinese mass media is enjoys limited control on freedom of expression under the Government. Having compared and contrasted some of the literature in relation to the mass media in China, its scope, different methods adopted by authorities to impose control over new media, development of new media in Chinese context, the government’s role as controller or preserver of new media, the government’s ultimate control over mass media, increase in internet usage, and State controlled/owned modes of communication- the Press (e.g. People’s Daily), Television (e.g. CCTV), Radio (e.g. Chinese National Radio) and News Agencies (e.g. Xinhua), it is clear that a range of perspectives are examinable.
Research Method(s)
The methodology comprises of the most important aspect of a Research because it maps out the methods that are used for the research purpose and implementation of the research. For this research, the investigation to gather reliable information will be based on secondary resources. This is because secondary research method has some advantageous over primary method of data collection. The possibility of answering the questions using secondary data limits the scope of primary research. The extensive availability of sources on secondary data and scholarly literally articles is an added advantage to secondary research methods. Besides, the research will be qualitative in type rather than quantitative. The data collected for literature review will focus on some important topics like scope of new media in modern China, government control over new media, government’s role in mass media, internet usage, innovative modes of communication under State control, non-access to foreign news agencies, state owned Television Channels, News Papers that are published by the government, and the role of internet which represents new media. Brady (2008) makes clear that the broadcasting service in China is regulated by the regulatory board namely the State Administration of Radio, Film and Television. The data will be amassed from the internet, libraries news papers, journals and other available sources. These sources are most reliable and will help the researcher to have a through idea on the topic under investigation. Besides, different sources put forth different ideas and opinions on the same topic. This will help the researcher to compare arguments related to the research topic.
The limitation of the study is that the research is supposed to infer conclusions based on the available sources. As the information is collected from different sources, there is high chance for misunderstanding and misleading. For instance, the information collected from the area of investigation (say, the People’s Republic of China) may show the tendency to cover the drawbacks of the Government. This false information may mislead the researcher. So, while choosing sources, the researcher will show utmost attentiveness.
Expected findings
1. The evaluation of extensive literature and available information reveal that the Chinese government is trying hard to obstruct the influence of new media among the youngsters. Kutais (2002) opines that the restriction on the usage of internet as a medium to express political opinion/view in China is closely related to national security measures adopted by the government.
2. The immense popularity of mass media in recent decades in China proves that the measures adopted by the authorities are incapable to attain its aim because the People’s Republic of China possesses number one status in Internet usage.
3. The people in China compensate the limited or no access to other modes of communication/ expression of ideas by the help of Internet and other innovative modes of communication which are away from the influence of authorities.
Proposed structure
1. Title: A Phase of New Media in Peoples Republic of China
2. Abstract-(Summary of the Research work)
3. Introduction-(includes matter which provide context to the subject matter - mass media in Peoples Republic of China)
4. Thesis statement-(investigation on the scope of new media and government’s attempt to control the same in People’s Republic of China)
5. Aims & Objectives-(the aim of the research is to explore the possibility of new media in People’s Republic of china and the objectives are different ways to achieve the aim)
6. Methodology-(secondary research method, qualitative)
7. Limitations-(misleading and misunderstanding data)
8. Literature Review-(comparison and contrast of different literary works related to the subject matter)
9. Discussion-(discussion based on the data collected for the research)
10. Findings &Conclusions-(Main findings and conclusions derived from literature review section and discussion)
11. References-(reference for the sources quoted in the research work)
12. Appendices-(reference for data collected and pointed out in the research work)

Brady, A.M. (2008). Marketing dictatorship: propaganda and thought work in contemporary China. United States of America: Rowman & Littlefield.
King, S. S., & Cushman, D. P. (1992). Political communication: engineering visions of order in the socialist world. Albany: SUNY Press.
Kutais, B. G. (2002). Internet policies and issues, Volume 4. New York: Nova Publishers.
Lister, M. (2003). New media: a critical introduction. New York: Routledge.
Scotton, J. F., & Hachten, W. A. (2010). New Media for a New China. United Kingdom: John Wiley and Sons.

Political communication: engineering visions of order in the socialist world
(Page number: 123)
Available at:-
Internet policies and issues, Volume 4
(Page number: 43)
Available at: -
Marketing dictatorship: propaganda and thought work in contemporary China
(Page number: 107)
Available at:-,+Film+and+Television&ei=PzFGS8DhBpuOkQTe85iLDg&client=firefox-a&cd=4#v=onepage&q=The%20State%20Administration%20for%20Radio%2C%20Film%20and%20Television&f=false
New Media for a New China
(Page number: 29)
Available at:-
New media: a critical introduction
(Page number: 11)
Available at: -