Why Are Young People So Valuable to Investigateon How Global Popular Media Affect Society – Research Paper Example

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The paper "Why Are Young People So Valuable to Investigate  on How Global Popular Media Affect Society? " is an excellent example of a research paper on sociology. The academic context of the research can be understood in terms of general research that has been carried on the subject of the effects of social media on different aspects of society. In general, research has focused on evaluating different ways in which the media in general and social media, in particular, affect social, behavioral and cultural aspects of the lives of individuals in the society.

One such study is the one carried out by the American Psychological Society (2013, p. 2), in which it is pointed out that the effects of the media on the general population have a basis in different psychological theories and produce either positive or negative effects on individuals. It is further pointed out that five key aspects of the media, in general, are important in affecting the behavior of individuals in society: advertising, representations of diversity, the portrayal of violence, crime and mental illness (American Psychological Society 2013, p.

3). These effects can be seen in relation to the different categories of effects of mass media on the society which include the following: effects that arise from the content, effects that are caused by behavioral changes, those that cause alteration and lastly, effects that happen either at the micro or macro level of the society (Sparks 2013, p. 67). The findings from the study by the American Psychological Society correspond with earlier studies conducted to determine the effect that mass media has on society in general. For instance, according to a study conducted by McGuire (1986, cited by Perse 2008, p.

2), the mass media has a wide range of effects on the population. These effects range from influencing political propaganda to shaping the behaviors and characters of individuals through exposure to crime, violence and other types of content. In a similar study, Berger (2012, p. 11) observes that the effect of the media on the society can be understood in terms of an ever-increasing trend among the young people in the society to spend much of their time on one of the many forms of media and the influence that this exposure to content has on their behavior. Although early research was based on the mass media in general, recent research has focused on specifically evaluating how social media affects different aspects of human life in society.

This kind of research has varied in terms of the effects of social media on different aspects of the society as well as in terms of the specific groups of individuals in the society on which attention has been given. For example, Teruelle (2012, p.

203) evaluated the role of social media technologies in sparking the interests of young people in politics and influencing them into actual participation. Apart from politics, the effect of social media on society has been evaluated with reference to education.  

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