The Issue of Gender and Cosmetics - Research Paper Example

A review of the recent literature shows that the cosmetics industry is at the forefront of marketing innovations and this study explores exactly what effects this marketing activity is having on the self-image of consumers.... (Peiss, 1990) Now, at the start of the twenty-first century, in a less overtly sexist society, the process appears to be extending still further into the domain of masculinity, and the marketing of cosmetics for men is growing exponentially....

This serves as a weak argument since this argument can be generalized to nearly any gender and their socialization patterns.... Studies have indicated that the usage of cosmetics is more of a personal or individual affair than a gender-related affair.... As indicated before, the use of beautification agents has not associated with gender anymore (Robertson, Fieldman, & Hussey, 2008).... This argument can also be extended further to espouse the third gender....

Technology and gender issues have inspired some controversial questions concerning gender and use of technology, (Parker, 2010).... This review ''Cosmetic Surgery'' investigates how the notion of gender shapes technology and investigate different ways in which technology (cosmetic surgery) has influenced lives of women.... This paper will investigate how the notion of gender shapes technology and investigate different ways in which technology (cosmetic surgery) has influenced lives of women....

he sales of cosmetics and toiletries is on the rise after it slowed down globally in 2004, the world market was valued at $253 billion in 2005.... In today's world beauty products are no longer a luxury but an essential part of the modern lifestyle.... Internationally cosmetic manufactures are developing new products to try and stay competitive in a fast growing and very competitive market....

his can be attributed to a higher population of working females who are spending more on beauty products and cosmetics.... ne of the leading retailers of cosmetics in the UAE told Khaleej Times1, "The demand for various brands, especially herbal cosmetics has surged in the UAE as customers have become more conscious regarding skin care products and moisturizing products as the weather conditions in the Gulf harms the skin.... Consumption of cosmetics and fragrances in the Gulf states is one of the highest per capita in the world with the average purchase estimated to be in the region of $334 per head....

Therefore research would study the effect of Spokes person in cosmetics buying decision in various consumers, to understand and identify the different elements which can effect consumer buying decisions.... A number of factors can influence the decisions of a consumer to buy a certain brand or a certain product which is on the market....

The production and application of cosmetics vary from one community to another in a given number of ways as in: storage, application procedures, occasions when specific… Specifically, the Egyptian community has been recognized as one of those communities that have shown great appreciation and use of cosmetics.... The use of cosmetics in Egypt can be traced back from the earliest times of community The ancient Egyptian community was highly recognized and appreciated fro their high level of cleanliness and their concern to personal appearance for instance: It was a pre-requisite for he priests to be clean since they were considered to be a connection between the gods and the community....

This research proposal "Impact of Culture on Purchase Decision of Cosmetic Consumers" discusses to what extent cultural reasons affect a customer purchase decision in the cosmetics industry.... The research involves a brief review of researches and a description of the research methods....