The paper “ Criteria for Choosing the Right Research Design” is an affecting example of a research paper on sociology. In common parlance, research methodology is the procedure applied in a collection of information and raw data from any field with the aim of making decisions and deductions in business. Different methodologies are applied in various areas concerning the information sorted. In most cases, research interviews, surveys, and publications form major research techniques applied. In research methodology analysis, aspects of research such as sampling methods, research design used, data analysis criteria and methods of data collection are looked into to gauge the accuracy and level of reliability the results could have.
About the paper, synthesis on this major aspect of design will assist give a clear analysis of the paper. Research design. From the paper, an experimental design was applied to collect the data on user-generated content online advertising. This method has always been seen by scholars as a better way to collect data based on behavioral aspects of people. According to Ketchen & Bergh (2004), a design is viewed as a science of gold in social sciences since it can give correct information on causal queries and it assists in relieving the researcher a load of confusion since they allow for compromise when dealing with difficult issues like more sophisticated research.
In this case, the researcher banked on this design to facilitate faster information on the web user behavioral characteristics on UGCs. The Facebook platform gave an ideal channel as a large number of reaction could be obtained in a shorter duration of time. Even though this design was deemed accurate by the researcher, several loopholes were not checked.
A study by Biddle and Emmett (2011) shows that experimental designs are not ideal since the information may leak to other parties in prior before the research is undertaken. This limits their honest opinions and level of confidence to be placed on the data. Spillover of information becomes very easy since dealing with the internet web is just more or less similar to educational innovations. The item of study is qualitative research on human attributes. As the researcher says on page 4, ‘ ’ the personal self can be understood as the sum of our traits and attributes’ ’ it can be unanimously deducted that the adverts on User Generated Contents on the web succeed due to collective behavior or intrapersonal relationship with associated parties.
But it would also be very difficult to tell whether the parties had prior information or formed an opinion on the advert placed. This raises a question on how the researcher came up with a criterion of telling how the two respondents had acquired information on Google advert. It’ s only seen as a mere belief basing argument from their comments and answers. Lastly in the design used, no prior studies had been done on these respondents to help know whether they believe in collective behavior or social influence.
Maybe, the respondents were only based on the facial appeal of the adverts and had anything to do with the fake professor’ s wall or relationship with the University. However much the design has drawbacks, it is a cost-effective design when dealing with human values since petite will be spent on data collection, and only analysis will need the application of software or human effort.