Advertising in Social Network Sites byJohannes Knoll and Holger Schramm – Research Paper Example

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The paper "Advertising in Social Network Sites by  Johannes Knoll and Holger Schramm" is an excellent example of a research paper on psychology. The main objective of this research was to determine the influence of user-generated content on the behavior of users of social networking services towards advertising-related content. To achieve this objective, the research made use of quantitative data collected from a sample of participants. The following is a detailed evaluation of the research methodology that was used to conduct the study. First, the data collection process that was used by the researchers was appropriate for this research.

The participants were first asked to visit any of the four randomly-created Facebook profiles and watch the content that had been uploaded on the profiles. The participants were then asked to click on a link that led them to the questionnaire. They were required to complete the questionnaire by indicating their responses to every statement that was included in the questionnaire. It was based on the responses that the participants in the study provided by completing the questionnaires that the hypotheses that were used for the study were tested.

Given that this was a quantitative survey type of research, the data collection process used was suitable for the study. A random sampling method was used to get a sample of students who were used in the study. In general, the researchers developed a sample of 118 students at the university. All the students who formed part of the sample that was used in the study were young students who had been students at the university for at least 8 months. Also, the researchers ensured that the students who formed the sample that was used in the study were ordinary students who were conversant with what was happening at the university and were fond of their studies.

Using such a large sample in a quantitative survey is relevant for various reasons. First, this form of study, as it is the case with all studies that assume a quantitative approach, required a relatively large size of the sample. A large sample size helps to provide reliable results and avoid possible bias in the final results.

Therefore, the sample size that the researchers used, which was made up of 118 students initially, was appropriate for the study. Quantitative data was collected in the course of the experiment. The data that was collected was related to the hypotheses that were used to conduct the study. Moreover, the quantitative data that was collected in the course of the experiment was in the form of the responses of the respondents to the various statements that were provided on the research questionnaire. The respondents were required to read every statement provided on the questionnaire, reflect on it and choose an option that they felt best described what they felt towards the statement.

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