All Papers Page 32

Aspects of Organizations Success
The paper "Aspects of Organization’s Success" is an excellent example of a research paper on management.  It is every organization’s desire to attain success by reaching all its goals and objectives. However, to achieve the goals, an organization needs to undertake various aspects both in strategy and operations.…
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Dominant Factors In Manufacturing
The paper "Dominant Factors In Manufacturing" is a wonderful example of a management research paper. In the corporate manufacturing world, many factors come into play when it comes to the quality and reliability of the final product. In order for industries to have minimum input and reap out maximum benefits, they have to properly and meticulously manipulate these factors to work on their benefit.…
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Government Laws for Hiring and Firing
The paper "Government Laws for Hiring and Firing" is a wonderful example of a management research paper. This research paper would focus on understanding the government’s role in controlling hiring and firing in organizations. For this purpose, a paper would also present a discussion pertaining to why the government’s interference in hiring and firing matters of organizations is necessary.…
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International Marketing Management Programm at Hochschule fr Wirtschaft und Recht Berlin
The paper "International Marketing Management Programm at Hochschule fr Wirtschaft und Recht Berlin" is a marvelous example of a marketing admission essay. I am writing to express my interest and intention of joining the Hochschule fr Wirtschaft und Recht Berlin to pursue an M.A in International Marketing Management.…
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Does Meeting Earnings Expectations Matter by Kasznik and McNichols
The paper "Does Meeting Earnings Expectations Matter by Kasznik and McNichols" is a delightful example of an article on marketing. It was proven that share price responds positively when companies meet analysts’ earnings forecast and vice versa, it has not been discussed whether such response is as a result of the firms’ performance on meeting expectation or simply reflects the current earning information.…
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Healthy Vending Machines: The Future of Snack Foods
The paper "Healthy Vending Machines: The Future of Snack Foods" is a good example of a marketing article review. Over 33 percent of Americans are currently obese, costing the American economy $190 billion in negligent medical spending.…
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Best Buy Chairman Resigns, Explores Options For 20 Percent Stake
The paper "Best Buy Chairman Resigns, Explores Options For 20 Percent Stake" is a good example of a marketing article review. I chose the article “Best Buy Chairman Resigns, Explores Options For 20% Stake” because it addresses strategy and marketing issues. In chapter 2, we discussed how leadership can affect the marketing and strategy for a Company as is the case for Best Buy.…
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The 6 Marketing Metrics Your CEO Actually Cares About
The paper "The 6 Marketing Metrics Your CEO Actually Cares About" is a good example of a marketing article review. Volpe authored the article that identifies some of the significant marketing metrics to organizations’ Chief executive officers. …
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Toyota and the Future of Green Marketing by Joel Makower
The paper "Toyota and the Future of Green Marketing by Joel Makower" is a good example of a marketing article review. In his article titled “Toyota and the Future of Green Marketing”, Makower takes a look at the market implications that Toyota suffered when the company decided to choose market factors such as “high-aesthetic, high-performance, affordable cars” ahead of being green.…
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Marketing is Everything
The paper "Marketing is Everything" is a good example of a marketing article review. Marketing underwent a historical breakthrough in the 1990s when companies realized there was much importance in concentrating on customers (McKenna, 1991). …
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Thinking Outside the Big Box
The paper "Thinking Outside the Big Box" is a good example of a marketing article review. Some Wall Street analysts are critical of Costco, as they believe that the company is not totally focused on enhancing the value of its stock. They regret that making a profit for its shareholders is not the priority of the Company.…
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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
The paper "A Tale of Two Cities: Distinctiveness Theory and  Advertising Effectiveness" is a good example of a marketing article review. Today, advertisements need to address the concerns of specific ethnic groups or minorities as the society is rapidly becoming multiethnic (Deshpande and Stayman).…
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Xiaomi Overtakes Samsung In China Smartphone Market
The paper "Xiaomi Overtakes Samsung In China Smartphone Market" is a good example of a marketing article review. The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China.…
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The Metrics that Will Make Your CMO Love You
The paper "The Metrics that Will Make Your CMO Love You" is a good example of a marketing article review. The article, “The metrics that will make your CMO love you”, has highlighted initiatives used by marketing officers to ensure higher returns by attracting more customers.…
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Wholesome Hamburger Company and Chicken International Group

 The paper "Wholesome Hamburger Company Scenario" is a wonderful example of an assignment on marketing.

What is an ethical dilemma or issue?

Arguably, the ethical dilemma in this contextual case scenario is whether or not Wholesome Hamburger Company should abide by the provided advice of using less water, until the end of the big drought due to its occurrence and presence.

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Best Burger Positioning
The paper "Best Burger Positioning" is a worthy example of a marketing assignment. Best Burger is a fast food restaurant that is delivering hamburgers virtually to its target audience. There are several benefits that the customers can derive from this form of service. One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers.…
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Marketing Research as a Process
The paper "Marketing Research as a Process" is a wonderful example of an assignment on marketing. Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors.…
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Cadburys Gorilla Advertisement
The paper "Cadbury’s Gorilla Advertisement" is a great example of a marketing assignment. A favorite commercial that can be viewed online is Cadbury’s Gorilla advertisement shown to the public on August 31, 2007…
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Marketing Video Cola Wars: Coke vs. Pepsi
The paper "Marketing Video Cola Wars: Coke vs. Pepsi" is a great example of a marketing assignment. The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro).…
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Product Development
The paper "Product Development" is a great example of a marketing assignment. Product development is quite a tough task for a company as it involves not only the production and development department but requires participation and input from every department of the company. Following are the things that a company should consider before developing a new product…
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Dimensions of Service Quality
The paper "Dimensions of Service Quality" is a great example of a marketing assignment. The business under discussion is a dental clinic located within the city center. Various dental services are offered by the present dentists and the clinic attracts clients from a wide region even people who reside outside the city.…
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Contemporary Marketing: The USA
The paper "Contemporary Marketing: The USA" is a good example of a marketing book review. Retail establishments are classified on the basis of: Ownership: it refers to the ‘place’ attribute of product mix.…
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Nature of the Retailer and Their Target Customers
The paper "Nature of the Retailer and Their Target Customers" is an excellent example of a case study on marketing. Topshop is a retailer store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine.…
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Can Netflix Regain Lost Ground
The paper "Can Netflix Regain Lost Ground" is an excellent example of a case study on marketing. The Chief Executive Officer and founder of Netflix, Reed Hastings, preached incessantly of avoiding ideas that can slow down a successful business and to make hard decisions without racking one’s brain the entire time. Unfortunately, Hastings is learning a hard lesson from his unorthodox business methods.…
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Michelin Fleet SolutionsFrom Selling Tires to Selling Kilometers
The paper "Michelin Fleet Solutions–From Selling Tires to Selling Kilometers" is an outstanding example of an essay on marketing. After the three challenging years of Michelin trying to provide solutions to the industry, the fact that the revenues are still below expectations is alarming. The company needs to thoroughly assess the organizational dynamics and marketing channels.…
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