All Papers Page 30

The 6 Marketing Metrics Your CEO Actually Cares About
The paper "The 6 Marketing Metrics Your CEO Actually Cares About" is a good example of a marketing article review. Volpe authored the article that identifies some of the significant marketing metrics to organizations’ Chief executive officers. …
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Toyota and the Future of Green Marketing by Joel Makower
The paper "Toyota and the Future of Green Marketing by Joel Makower" is a good example of a marketing article review. In his article titled “Toyota and the Future of Green Marketing”, Makower takes a look at the market implications that Toyota suffered when the company decided to choose market factors such as “high-aesthetic, high-performance, affordable cars” ahead of being green.…
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Marketing is Everything
The paper "Marketing is Everything" is a good example of a marketing article review. Marketing underwent a historical breakthrough in the 1990s when companies realized there was much importance in concentrating on customers (McKenna, 1991). …
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Thinking Outside the Big Box
The paper "Thinking Outside the Big Box" is a good example of a marketing article review. Some Wall Street analysts are critical of Costco, as they believe that the company is not totally focused on enhancing the value of its stock. They regret that making a profit for its shareholders is not the priority of the Company.…
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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
The paper "A Tale of Two Cities: Distinctiveness Theory and  Advertising Effectiveness" is a good example of a marketing article review. Today, advertisements need to address the concerns of specific ethnic groups or minorities as the society is rapidly becoming multiethnic (Deshpande and Stayman).…
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Xiaomi Overtakes Samsung In China Smartphone Market
The paper "Xiaomi Overtakes Samsung In China Smartphone Market" is a good example of a marketing article review. The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China.…
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The Metrics that Will Make Your CMO Love You
The paper "The Metrics that Will Make Your CMO Love You" is a good example of a marketing article review. The article, “The metrics that will make your CMO love you”, has highlighted initiatives used by marketing officers to ensure higher returns by attracting more customers.…
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Best Burger Positioning
The paper "Best Burger Positioning" is a worthy example of a marketing assignment. Best Burger is a fast food restaurant that is delivering hamburgers virtually to its target audience. There are several benefits that the customers can derive from this form of service. One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers.…
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Marketing Research as a Process
The paper "Marketing Research as a Process" is a wonderful example of an assignment on marketing. Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors.…
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Cadburys Gorilla Advertisement
The paper "Cadbury’s Gorilla Advertisement" is a great example of a marketing assignment. A favorite commercial that can be viewed online is Cadbury’s Gorilla advertisement shown to the public on August 31, 2007…
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Marketing Video Cola Wars: Coke vs. Pepsi
The paper "Marketing Video Cola Wars: Coke vs. Pepsi" is a great example of a marketing assignment. The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro).…
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Product Development
The paper "Product Development" is a great example of a marketing assignment. Product development is quite a tough task for a company as it involves not only the production and development department but requires participation and input from every department of the company. Following are the things that a company should consider before developing a new product…
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Dimensions of Service Quality
The paper "Dimensions of Service Quality" is a great example of a marketing assignment. The business under discussion is a dental clinic located within the city center. Various dental services are offered by the present dentists and the clinic attracts clients from a wide region even people who reside outside the city.…
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Contemporary Marketing: The USA
The paper "Contemporary Marketing: The USA" is a good example of a marketing book review. Retail establishments are classified on the basis of: Ownership: it refers to the ‘place’ attribute of product mix.…
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Can Netflix Regain Lost Ground
The paper "Can Netflix Regain Lost Ground" is an excellent example of a case study on marketing. The Chief Executive Officer and founder of Netflix, Reed Hastings, preached incessantly of avoiding ideas that can slow down a successful business and to make hard decisions without racking one’s brain the entire time. Unfortunately, Hastings is learning a hard lesson from his unorthodox business methods.…
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The Art of Advertising
The paper "The Art of Advertising" is an outstanding example of a marketing essay. This paper will analyze an advertisement of the Heat perfume, which incorporates Beyoncé Knowles as its icon. The advert matches to the ordinary standards of perfume marketing whereby the icon – Beyoncé – is centrally adding the element of importance, as well as dominance to the product.…
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Customer Service - in Pursuit of Excellence
The paper "Customer Service - in Pursuit of Excellence" is a brilliant example of a marketing essay. Based on the post, I agree with that service is enhanced by having people with various personal attributes and varying levels of knowledge. It is true that the different personalities can be a hindrance to the achievement of desirable levels of customer services.…
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Production Services of CITYL
The paper "Production Services of CITY’L" is an excellent example of an essay on marketing. Our services are multifaceted in nature, as well as coupled with refined quality. We offer the following services: Portfolios, catalogs, advertisement campaigns, fashion photography; Event management of fashion shows, festivals, trade shows.…
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IPhone 6 Release
The paper "iPhone 6 Release" is an excellent example of an essay on marketing. After a long wait, the mobile and software giants Apple have released their new device in the market, the iPhone 6. Released on 19th of September, the iPhone was all that the customers were waiting for. The excitement and the joy that filled the atmosphere at Apple was a real indication.…
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E-Mail Marketing at IETQAC
The paper "E-Mail Marketing at IETQAC" is a great example of an essay on marketing. If you are in search of an organization that provides with apt quality assurance and esteemed recognition for your organization, this mail will surely guide you in the right direction. Do not overlook or delete this mail thinking it to be another spam mail because this mail is particularly sent to you.…
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Analysis of the Market Research Data
The paper "Analysis of the Market Research Data" is a marvelous example of a marketing essay. In relation to question number 3, it can be viewed that in the year 2006, a significant portion i.e. 71.89 % of the respondents agreed that a good selection of products was present in different stores of Kudler Fine Foods.…
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Promotional Strategy
The paper "Promotional Strategy" is a marvelous example of a marketing essay. Promotion is normally regarded as the best way to create awareness for the customer about certain products in the market. Promotion can take different kinds of media depending on the targeted audience.…
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Marketing Management
The paper "Marketing Management" is a marvelous example of a marketing essay. Marketing management is an area of study in business that deals with realistic functions of marketing procedures and the manner in which management of marketing procedures and resources in a company are carried out.…
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Maple Leaf Foods Inc
The paper "Maple Leaf Foods Inc" is a marvelous example of a marketing essay. Maple leaf food Inc. was established in 1927 under the name of Canada Packers. Over the recent years, the Company changed its name after undergoing some mergers. …
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Aligning the Sales Strategy with the Business Strategy
The paper "Aligning the Sales Strategy with the Business Strategy" is a marvelous example of a marketing essay. Since there are no competitors in Jeddah, the gym will target consumers using aggressive and sustained marketing strategies that will allow the company to capture the largest market share possible.…
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