StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

REACHING YOUR INTENDED AUDIENCE - Essay Example

Cite this document
Summary
Health communication and advocacy is one of the major aspects of improving the health of a society since the necessary knowledge regarding a health issue equips them. There are different methods of reaching an intended audience that when one intended to provide a health talk…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
REACHING YOUR INTENDED AUDIENCE
Read Text Preview

Extract of sample "REACHING YOUR INTENDED AUDIENCE"

Health Communication and Advocacy affiliation Health communication and advocacy is one of the major aspects of improving the health of a society since the necessary knowledge regarding a health issue equips them. There are different methods of reaching an intended audience that when one intended to provide a health talk. Some of the methods of reaching intended audience include public speaking, newsletters, building of websites, direct mail, and email marketing (Fussell & Krauss, 2009).DescriptionPublic speaking: public speaking is the most efficient way of reaching target audience in a group.

For example, when an individual intends to reach individuals suffering from diabetes mellitus he/she can go an outpatient department and provide health education intended. Those who are suffering from diabetes mellitus shall be interested in the topic and will be much engaged unlike those who do not. In essence, public speaking provides a broader way of reaching intended audience who are not known to the speaker.Publishing of newsletters: Newsletter is another simpler and cheap way of meeting the target audience who are known and unknown.

An individual who wants to relay health information can use it through printing the intended information in newsletters and put them in strategic places that the public will pick. Among those who shall pick the newsletters some of the intended audience shall pick and read them. The intended information shall have been passed to the intended audience. For example, dissemination of healthy eating habits among diabetics can be passed through newsletter.Building of a website: websites provide a broad avenue of reaching the intended audience, which is achieved by developing a website that contain information that describes an intended health problem address.

Those individuals who are interested with the information posted there shall read and utilise the information to better their lives (Livingstone, 2004).Direct mail: when the target audience is known, then direct mail is very possible to be employed. The health care provider shall compose an email containing the intended information they should be relayed to the audience. Emailing is better because it involves an exchange of ideas, questions and answers (Awan & Gauntlett, 2011).Budget StrategiesZero-based budget: This strategy involves allocation of all the money to various activities that need to be done during the entire project of the communication plan.

At the end of allocation of money to various activities the balance should be $0. This strategy works best when an individual is sure that money is going to come by the end month or after some period (Rice et al., 2006).Envelope Strategy: This is where an individual set up envelopes with different categories depending on the variable spending. Therefore, each activity shall be allotted its amount of money in prior such that when time comes to execute that activity then money is withdrawn from the envelope that it was allocated.

This method of budgeting is excellent, but it needs an individual to keep the expenses under considerable control.Priority-based budgeting: This is a type of budgeting strategy in which an individual prioritise all the activities that he/she wants to undertake. This type of budgets makes an individual to plan wisely and undertake all the necessary actions that have a good impact on the project. Despite its merit of completion of vital things first, it requires strict monitor of the spending (Kung, Huang, & Cheng, 2013).

ConclusionIn health promotion and prevention, it is vital to disseminate information to the public. However, it is necessary to reach the intended audience otherwise; the health message relayed cannot be useful. To achieve this, method such as public speaking, website building, emails and newsletters are imperative to reach the audience. In accomplishing the intended health program, budgeting is very integral since ensure full completion of the project. Different methods of budget strategies include zero budget, priority-based budget and envelope based budget.

ReferenceAwan, F., & Gauntlett, D. (2011). Creative and Visual Methods in Audience Research. In The Handbook of Media Audiences (pp. 360–379). Fussell, S. R., & Krauss, R. M. (2009). The effects of intended audience on message production and comprehension: Reference in a common ground framework. Journal of Experimental Social Psychology. Kung, F.-H., Huang, C.-L., & Cheng, C.-L. (2013). An examination of the relationships among budget emphasis, budget planning models and performance. Management Decision, 51, 120–140.

Livingstone, S. (2004). The Challenge of Changing Audiences: Or, What is the Audience Researcher to do in the Age of the Internet? European Journal of Communication. Rice, M., Broome, M. E., Habermann, B., Kang, D.-H., & Davis, L. L. (2006). Implementing the research budget. Western Journal of Nursing Research, 28, 234–241.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“REACHING YOUR INTENDED AUDIENCE Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
REACHING YOUR INTENDED AUDIENCE Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1683733-reaching-your-intended-audience
(REACHING YOUR INTENDED AUDIENCE Essay Example | Topics and Well Written Essays - 500 Words)
REACHING YOUR INTENDED AUDIENCE Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1683733-reaching-your-intended-audience.
“REACHING YOUR INTENDED AUDIENCE Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1683733-reaching-your-intended-audience.
  • Cited: 0 times

CHECK THESE SAMPLES OF REACHING YOUR INTENDED AUDIENCE

Forms and Sources of a Disciple-Maker's Message

Observation, the second source to which a disciple-maker should shape his or her message from is also very significant in such a way that one is able to know how to approach one's audience.... Being able to choose a specific topic is key in being able to convey a simple and yet clear message your audience can easily understand and absorb.... Environment pertains to one's choice of audience, where knowing their behavior and experiences can be very helpful in shaping an effective message....
4 Pages (1000 words) Essay

Micro Teaching: Education

he Ideas of Presentations Through the learning stations the audience will know the exploration of the presenters; a few benefits from learning station such as knowing how to take advantage of creativity, responsibility, aids assessments, how to support individuals in the group, reinforce each other, promotes retention and many others.... n techniques the audience and the presenters will improve comprehension and retention and provide children with language organizers when they retrieve info....
2 Pages (500 words) Essay

Public Speaking and the Youth of Today

The article "Public Speaking and the Youth of Today" explains the actual process of public presentation and focusing on public speaking and its effect on one of the most difficult to persuade audience: the youth.... In a persuasive discourse, however, whether the audience is convinced of the ideas presented by the speaker.... Much of the discussion, however, will focus on public speaking and its effect on one of the most difficult to persuade audience: the youth....
10 Pages (2500 words) Essay

English Paper on web designing

The sentences in this theme are not in a superlative tone; however, are expressive and intend to aim at audience with absolute requirement of the service.... This theme uses informative sentences keeping in mind the target audience and persuasion is through facts related to pay, timing, ease and other benefits.... An effort to persuade the target audience is being accomplished by putting forth information and view points, and also letting the audience to take the decision....
2 Pages (500 words) Essay

Global climate changes are manmade

(There will be at least two (2) possibly different claims/positions, but there could be more; however, one of them will be your claim/position.... This is as a result of additional solar radiation reaching the earth's surface.... The decrease in cloud cover has increased the net radiation reaching the earth's surface....
4 Pages (1000 words) Essay

All forms of government welfare should be abolished

(There will be at least two (2) possibly different claims/positions, but there could be more; however, one of them will be your claim/position.... Put your claim/position and “evidence” through the “Scientific Method” and “Proving a theory” steps.... Are there any steps on which your claim/position and evidence do not measure up to the examination?...
4 Pages (1000 words) Essay

Communication Plan Strategy for Nissan Motor Corporation

Therefore, any decision that Nissan have to communicate to its customers and shareholders has to consideration of the effects it has on its competitors such as Toyota (audience Strategy for All Professional Business Communication ).... Therefore, a communication manager would want to communicate company's vision and mission. Through communication, a… The company achieves this by investing in communication to its customer and request for their responses....
6 Pages (1500 words) Assignment

The Coverage of the Media Product

Therefore, representation is a concern of how the target audience views or understands a group of people.... Every media form is a representation of an individual's concept; a reality using signs, texts, images, and symbols, which the audience can interpret.... Therefore, the audience needs assistance from the media informing their perception of reality.... However, it is important to understand that since the media presents selected details not necessarily the entire information regarding a group or person, the audience receives a limited perception of that group or person....
5 Pages (1250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us