StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Freemark Abbey Winery - Case Study Example

Cite this document
Summary
Should the grapes be harvested immediately or after the storm If Jaeger waited after the storm, there are some chances of a warm, light rain, which will result in the formation of botrytis mold yielding the botrytised Riesling. The quantity is 30 percent lower than the normal wine but it sells for $8 per bottle…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Freemark Abbey Winery
Read Text Preview

Extract of sample "Freemark Abbey Winery"

Download file to see previous pages

Hence, Freemark Abbey Winery might be better off harvesting immediately before the storm and eliminating the risk of the rain spoiling the grapes. The not-so-ripe grapes could yield wine that sells for $2.85 per bottle. If Jaeger decided to harvest later and the storm did not strike, there is a high chance that the acidity of the grapes would not fall below about 0.7 percent. In this case, the resulting wines would still sell at a higher price than wine produced from the not-so-ripe grapes harvested now, regardless of what the weather condition is like.

However, there is a slight chance that the acidity of the of the grapes would drop below about 0.7, in which case the resulting wine would sell at a slightly lower price of $2.50 per bottle. To make this decision, a decision tree, Michael Porter's (1997) five forces analysis, and SWOT analysis are used to aid in the decision making process. Both five forces analysis and SWOT analysis reveal that Freemark Abbey Winery should pursue a differentiation strategy. From the decision tree in Appendix 1, it can be seen that there are 3 possible decision alternatives and 7 possible outcomes.

The first possible decision alternative is to harvest after the storm and sell thin wine should the storm strike and the botrytis mold not form. The second possible decision alternative is to harvest after the storm and sell the wine in bulk should the storm strike and the botrytis mold not form. The third possible decision alternative is to harvest immediately. The first decision alternative has the highest expected revenue per bottle of wine but is inconsistent with a differentiation strategy.

The second decision alternative yields the next higher level of expected revenue and is consistent with a differentiation strategy. The third decision alternative yields the least revenue and at the same time is inconsistent with a differentiation strategy. However, the third decision alternative is the least risky.Prioritizing the criteria, it is felt that the revenue and differentiation criteria are more important. Hence, it is recommended that Freemark Abbey harvest the grapes later. Should the storm strike and the botrytis mold not form, it is recommended that Freemark Abbey sell the wine in bulk or the grapes directly.

Both the expected value and the rollback analyses yield the same recommendation.2. DECISION PROBLEMShould the grapes be harvested immediately or after the storm If Jaeger waited after the storm, there are some chances of a warm, light rain, which will result in the formation of botrytis mold yielding the botrytised Riesling. The quantity is 30 percent lower than the normal wine but it sells for $8 per bottle. However, a storm just before the harvest is more likely to produce rain-soaked berries, yielding a thin wine that would sell wholesale for only about $2.

00 per bottle and costing Freemark Abbey Winery its reputation. It could sell the wine in bulk or sell the grapes directly to preserve its reputation but these options would bring only half as much revenue, which is the second decision problem. Hence, Freemark Abbey Winery might be better off harvesting immediately before the storm and eliminating the risk of the rain spoiling the grapes. The not-so-ripe grapes could yield wine that sells for $2.85 per bottle.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Freemark Abbey Winery Case Study Example | Topics and Well Written Essays - 3750 words”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1532136-freemark-abbey-winery
(Freemark Abbey Winery Case Study Example | Topics and Well Written Essays - 3750 Words)
https://studentshare.org/miscellaneous/1532136-freemark-abbey-winery.
“Freemark Abbey Winery Case Study Example | Topics and Well Written Essays - 3750 Words”, n.d. https://studentshare.org/miscellaneous/1532136-freemark-abbey-winery.
  • Cited: 0 times

CHECK THESE SAMPLES OF Freemark Abbey Winery

Edward Abbey: A Life by Cahalan

[Name of the Author] [Name of the Instructor] [Course name] [Date] Edward abbey Edward abbey is considered a very renowned author and essayist in nature writing.... of the of the Edward abbey Edward abbey is considered a very renowned and essayist in nature writing.... abbey attended University of Mexico in 1951, where he did B.... abbey's writings are inspired from his life experiences.... Desert Solitaire, published in 1968, which is considered one of the best narratives in nature writing, tells about abbey's experience in Utah where he worked as a ranger....
1 Pages (250 words) Essay

This Terrific Separation: The Experience of Girlhood in Jane Eyre and Northanger Abbey

“If adventure will not befall a young lady in her own village, she must seek them abroad” (Jane Austen, Northanger abbey, Chapter 1).... Catherine Morland in Jane Austen's Northanger abbey does not encounter the struggles Jane does in loss of family, finance and circumstance....
5 Pages (1250 words) Research Paper

The Role of Memory in Wordsworths Tintern Abbey

Tintern abbey is one of William Wordsworth's most acclaimed and memorable poems.... Its full title is Lines Written a Few Miles above Tintern abbey, on Revisiting the Banks of the Wye During a Tour July 13, 1798.... Tintern abbey in particular is imbued with the spirit of these lines and best embodies the role of memory in Wordsworth's poetry.... Therefore his return to Tintern abbey and its idyllic setting is a homecoming of sorts....
6 Pages (1500 words) Essay

Quails Gate Winery Experience

In particular, I will describe my trip to the Quail Gates winery as a Brand experience I think consists of expression, interaction, responsiveness and resilience, Therefore my view on Quails Gate winery is shaped by my positive, negative, and personal experiences that I have encountered during my short visit to the place.... I think that the winery experience established a compelling experience to build brand loyalty faster, and this knowledge becomes a brand in customers' mind....
14 Pages (3500 words) Essay

Company: Island Abby Foods

This paper tells that over the years that Island abbey foods enterprise has been in business, a variety of external actors have affected it, but some have been more impactful.... In particular, after the founder of Island abbey Foods discovered the process of dehydrating honey....  In particular, after the founder of Island abbey Foods discovered the process of dehydrating honey, while still preserving its purity and nutrition, he encountered the challenge of financing the operations of the company (ACOA, 2012)....
8 Pages (2000 words) Assignment

Critical Evaluation of Freemark Abbey Winery

The case study starts by an introduction to the freemark abbey's uncertainty about harvesting grapes during the approaching storm in order to maintain the quality of wine it… It then describes the wine making process the winery has adopted and been using for a long time. The process of wine making is referred to as vinification.... freemark abbey can rent a weather detector to maximize surety....
5 Pages (1250 words) Essay

Employment Relations

These issues mostly involve the employers and the employees.... Sometimes, the employees feel that they need a platform to express their grievances which results in the use of several techniques to get the… This could be for informing their superiors who then reach out to the employers and enlighten them about the issues on the ground....
9 Pages (2250 words) Essay

Abbey National in All Its Greatness

The essay "abbey National in All Its Greatness" discusses the beneficial steps done by leading British bank to achieve global success.... nbsp;… abbey National had achieved this success only by having a good commitment and sincerity towards its customer and having a flexible working environment to its organisational staffs that are the backbone of the firm.... All these initiatives had helped abbey National to perform efficiently and retain a satisfied customer base for a longer period of time....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us