Unauthorized Sale Of Starbucks In Japan - Essay Example

Previous record of the company indicates that, 'a customer would buy at any given time was 66 cases and majority of the buyers would only buy 1 to 11 cases to an order' (Black Market Sale). Black Market has been real issue for the brands of international standards and repute. IN the case of Star Bucks, the brand although is not considered to be brand of international repute, however the product of the company has been black marketed, it was reported to the company's scheduler through an email that the product of the company were being sold unofficially in Japan, the informer was official of brand protection for Beam Global, the function of the protection company was to keep an eye on the sales of different products in the international market, and in case of any malpractice, the practice was reported to the company authority.

Star Bucks was although selling its brand to different countries, but it was surprisingly to observe that the products of company was being sold in Japan, a country where the company never distributed its product. It was reported to the company's official that, different products of the company including Starbuck Coffee and Cream Liqueur that were being produced in company's private industrial unit in Frankfurt, were being sold in Japan illegally. The company has previously no direct contact with any of the distributor in Japan, and the company was not authorized to sell or market their product in Japan, it was therefore complete interference in the company's production and distribution department, and it was doubted that the company's personal authority and black marketer must have purported the plan and execution of this illegal practice.

The company official had the task to revamp the case and locate the responsible official or means involved in this malpractice. The case of the company was personally handled by the scheduler. COURSE OF ACTIONAfter the intimidation of the corrupt practices with reference to the distribution on the product in the unauthorized region, the scheduler ceased the production facility of those particular brands on immediate notice. The scheduler took the Plant Manager and the Manager Operations into confidence prior to taking any such step, and all steps were taken after taking both the controlling authorities into confidence.

The company officials stopped all production facilities, and instructed the employees not to involve or associate themselves into any production related activity for short period of time.The company officials decided to review the previous shipment lists for the particular interval, during which the email was sent. The employees were requested to involve themselves into gathering and maintaining the lists of all the shipments that have been made by the company to their local and international customers.

The company officials wanted to apply this method so as to trace whether shipment to Japan has been made on record or not. EVALUATION OF THE COURSE OF ACTION