StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Perception - Essay Example

Cite this document
Summary
We would find a number of things around us which are made or discovered or created by men. God has blessed all human beings with the capability to think and thus, we could see utilization of this ability through different inventions and discoveries. In the early times, man lived in stones and started discovering things with the help of nature and his thinking ability…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Consumer Perception
Read Text Preview

Extract of sample "Consumer Perception"

Download file to see previous pages

Advancement and changes have become a part of our lives and world is getting advance day by day as per needs. There have been times when inventions have astonished us as many impossible things have become reality as any dream has become truth. Truth has always seemed as stranger than fiction and science has proved this fact (02whole). Many companies and product ranges have emerged to prove this fact and have benefited our lives. There are certain goods and products which have confronted our perceptions as they seemed unachievable or impossible to create but since technological advancement has taken place, all things have become possible.

One such object in my mind is a personal robot that can not only do all the work being fed in its memory but can also predict and pursue human mind. Human perceives that computers and automated devices can only perform tasks which are already fed in the memory of the device but this robot will actually challenge the perception of human mind. I feel it will be unique in a sense that its sensor would have the capability of detecting the prospective future. There are many products which has made lives easier and quicker but the unique feature of this product is to function in a way that future tasks are also expected through the usage of sensors (flicker man made things).

People have a mind set of getting attracted to things which are designed very well but features of this product will overwhelm the perceptions of all. Such products are made to provide a stage ahead of what people are already using. It is one of those consumer products which is actually conceptualized keeping in mind the mind set and trend adopted by the people since past few years. Consumer products have been evolving from stage to stage and have reached a top level of providing satisfaction to all.

This is possible due to survey and research of consumer demands and their likings. Research helps manufacturers and companies to predict what sort of ease and benefit a customer is looking towards from a particular product. However, consumers have always looked for better options for themselves based on satisfaction level and ease. It is very important for a manufacturer to know what features or functions are expected out of its product as the whole activity of creating any product is to provide it with full satisfaction to its potential buyers.

Manufacturers need to be cautious as they need to make analysis of what is required by the customer, as any wrong step or decision can make their work gone to rust. One of the important reasons in this regard is that people around the world are of different from each other. Their likings and disliking, their prospect towards things, their choices etc are all different as everybody belongs to different ethnic backgrounds and most of all have different exposures. It is very important to first make segments of the potential market and then to introduce any product in a based on that segmentation.

Segmentation helps in dividing the markets based on the needs of customers which help the manufacturers to make available those products and goods which are actually required by them. It is also very important fo

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Perception Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Consumer Perception Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1513301-consumer-perception
(Consumer Perception Essay Example | Topics and Well Written Essays - 750 Words)
Consumer Perception Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1513301-consumer-perception.
“Consumer Perception Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1513301-consumer-perception.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Perception

Impact of Advertising on Consumer Perception

Lastly, these topics are really interesting to do the research on, such as the impact of advertising, Consumer Perception, and retailing.... The aim of the paper is to establish the theory, practice, drives, and impact of media advertising in the case of Body Shop Plc Company which was founded in 1967 by Dame Anita Roddick....
11 Pages (2750 words) Research Paper

Lighting and Consumer Perception in Retail Design

Because of this, retailers are forced to offer consumer-specific features and functions in order to gain competitive advantage.... Thus, a good retail space must be able to create the synergy between technologies and design to achieve optimal delivery of consumer service and increased margins in the business....
12 Pages (3000 words) Thesis

Understanding the Consumer Perception about Joes Wraps & Subs

From the paper "Understanding the Consumer Perception about Joe's Wraps & Subs" it is clear that the marketing research problem is to ascertain the consumers' perceptions about the organization and determine its weak areas vis-à-vis other competitors.... The research aims to understand consumer's perceptions about Joe's on various parameters such as price, the convenience of location, variety in menu, taste, freshness of fillings, and uniqueness of products....
8 Pages (2000 words) Research Proposal

Operationalizing the Consumer Perception

In the former case, the management is quite distant from the customers, making it quite Operationalizing the Consumer Perception of Operationalizing Consumer Perception There are two main ways in which management may view customers.... First, managers consider customers as mere points of profitability....
1 Pages (250 words) Essay

The Advantage and Disadvantages of the RFID Technology from the Consumer Perception

"The Advantage and Disadvantages of RFID Technology from the Consumer Perception" paper tries to identify the reality behind the privacy issue of the consumer.... he articles reviewed are basically on the status papers on the RFID technology, the consumer surveys conducted and the illustrations on the advantages and disadvantages perceived by the activists and industry analysts.... In addition to undermining a consumer's ability to enjoy a lifestyle in relative anonymity, critics of the technology counter that the information gathered by RFID readers could be obtained by the government for surveillance or monitoring the activities of citizens, or even misused by hackers and criminals....
15 Pages (3750 words) Research Paper

The Practice and Impact of Advertising on Consumer Perception of Body Shop Plc Company

to establish current models and reported best practice in the advertising and to investigate Consumer Perception of Body Shop Plc's advertising strategy.... Lastly, these topics are really interesting to do the research on, such as the impact of advertising, Consumer Perception, and retailing....
12 Pages (3000 words) Research Proposal

Impact of Advertising on Consumer Perception of High Street Retailers

In this regard, the statement of this thesis is an investigation into the practice and impact of advertising on Consumer Perception of high street retailers.... In this case, the reason for choosing to study the impact of advertising by high street retailers on Consumer Perception is simple – it is highly challenging to understand why a brand is desirable even without being easily accessible.... These sellers spring as a result of varied needs from the consumer's end....
10 Pages (2500 words) Research Paper

Cereal Aisle Analysis

This method has been found to be very effective in influencing consumer behavior and therefore that is why I decided to visit a Wal-Mart store.... I believed that this time was the best and would enable me to observe as much consumer behavior as possible.... The reason why I categorize the customers in this manner is that; each of them would represent a different consumer behavior.... Looking at consumers from this point of view would promote our understanding of consumer behavior and its effect on product purchase from different manufacturers....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us