StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Scanning the Environment DB - Essay Example

Cite this document
Summary
Typically observed demographic trends indicate that there is a high proportion of obese adults and children which is leading to many acute and chronic ailments among people. This has led to a high demand for health foods or low fat foods. Also it is observed that with increasing busy schedules of people, there is a tendency to do shopping (including grocery) mostly during weekends or once a month…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Scanning the Environment DB
Read Text Preview

Extract of sample "Scanning the Environment DB"

Environment DB Demographic and Socio-Economic Trends Typically observed demographic trends indicate that there is a high proportion of obese adults and children which is leading to many acute and chronic ailments among people. This has led to a high demand for health foods or low fat foods. Also it is observed that with increasing busy schedules of people, there is a tendency to do shopping (including grocery) mostly during weekends or once a month. The strategy adopted by Amazon Grocery is considering the above demographic trends in order to cash on the high demand for non perishable and healthy foods.

At the same time, there is an increased preference by people for cheap and low cost items considering reduced socio-economic standards of most classes of people, reduced per capita income and relative propensity to spend. However, people may typically not want to compromise too much on cost for food items. These socio-economic trends in population has resulted in Aldi's strategy for high quality and low cost food products. Strategy affected by Television / Internet AdvertisementThe amount of television and internet advertisements for their respective products from Amazon and Aldi's will be a part of the marketing strategy of these companies.

The target customer segments, their demographics and behavioral trends will determine the mode and volume of television and internet advertisements. It can be observed that the people having obesity problems tend to live a sedentary lifestyle with more number of hours in front of televisions or computers. No such observation can be made for target customers for high quality foods. Hence, in case of Amazon the amount of television and internet advertisements will be more as compared to Aldi's.

Comparative PositioningWhile both, Amazon and Aldi's may have their advantages and disadvantages, considering their strategies, Amazon seems to be better positioned than Aldi's. The main reason for this being focused on a particular target customer segment i.e. obese people or health conscious people, whereas the high quality food products from Aldi's may not have a specific target customer with definite needs. Any segment of customers can consume Aldi's. Such a focused target customer base also provides Amazon an opportunity to leverage focused advertisements on televisions and internet which will definitely be viewed by the target customer segment of Amazon.

Recommended Strategy for our CompanyConsidering the above factors, it would be reasonable for our company to focus on "high quality heath foods at low cost". This would provide our company both advantages of having a focused target customer segment as well as will provide customer appeal due to low cost. However, our company should focus not just on non perishable food items, but would also include perishable food items which of high quality and healthy. Strategy supporting "Corporate Citizen" Image As part of providing a product mix for high quality healthy foods at low cost, we can also include food products which are organic, which have been produced in an environment friendly manner and whose production methods would have been "Green" compliant.

Our company could also use packaging which is in recyclable wrapping causing less environmental damage. All these measures with our company strategy would assist in supporting a "Corporate Citizen" image within the socity References1. Fred David (2007). Book on Strategic Management: Concepts and Cases 11th, Edition by Fred R. David

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1500116-scanning-the-environment-db
(Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 Words)
Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1500116-scanning-the-environment-db.
“Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1500116-scanning-the-environment-db.
  • Cited: 0 times

CHECK THESE SAMPLES OF Scanning the Environment DB

The Business of Business

This paper deems to critique the statement: 'The Business of Business is Business'.... This quote by Milton Friedman from his 1970 Times magazine article has sparked off a long-running significant debate when it comes to the ideology and the reasons for the existence of a business entity.... hellip; Milton argued in this article that the sole purpose and core obligation of a business are to act in the shareholders best interest- i....
12 Pages (3000 words) Literature review

Determination of Coffee Shop Franchise Business in Western Australia

Marketing research proposal for a study about determination of Coffee Shop Franchisee Business in Western Australia Problem statement Management Decision Problem The client is a leading Coffee store brand of West Australia.... It has both own and franchisee stores in the region.... hellip; It already has a considerable presence in the region....
14 Pages (3500 words) Essay

Resource Based View of the Firm to Strategic Management in a Global Environment

Globalization has increased the relevance of the resource-based view of the firm though it has become increasingly complex to implement in the international environment.... Interdependency, the need for cooperation, networking, and the ability to engage across borders has necessitated the competency of quantifying assets that traditionally have been considered intangible....
3 Pages (750 words) Essay

Entering HVAC Market

This document is a report that proposes a corporate wide programme to prepare the company for entering the HVAC market.... It is divided into four sections namely Managerial Goals and Plans, Innovation Management, Training Requirements and Strategic Leadership.... hellip; It uses various theories of management to put forward various requirements and provides suggestions for the management on various approaches. This report is based on core managerial techniques and outlines the steps required to be taken by the firm to enter the HVAC market....
13 Pages (3250 words) Assignment

Implementing Health Impact Assessment on Unleaded Gasoline in the Philippines

Though over the past three years the country has been scaling down its overall consumption of leaded petrol there is very little positive impact on the environment and its people (Lovi 1998).... p/contents/APEIS/RISPO/inventory/db/pdf/0097.... The third health impact is related to the current state of Manilans' health, given a highly populated and congested third world city environment (Islam 1994; Finkelman 1996).... REPORT WHO/UNEP/ADB HIGH-LEVEL MEETING ON HEALTH AND environment IN ASEAN AND EAST ASIAN COUNTRIES Manila, Philippines....
8 Pages (2000 words) Essay

Marketing and Managment Analysis of Constantine Trucking Construction and Farm Inc

The paper contains marketing and management analysis of Constantine Trucking, farming and construction Company which are a force to reckon with in the category of construction, trucking, and farming.... The company deals with providing services for hauling equipment and various types of soil and stone....
6 Pages (1500 words) Case Study

Evaluation of The Impact of Goals on Software Project Management Paper by Abdel-Hamid

… Review of the paper 2 against guidelines of paper 1This is an evaluation of a paper by Abdel-Hamid, T.... .... K.... Sengupta, and C.... Swett - The Impact of Goals on Software Project Management: An Experimental Investigation- against the guidelines given by Review of the paper 2 against guidelines of paper 1This is an evaluation of a paper by Abdel-Hamid, T....
11 Pages (2750 words) Assignment

Analysis for the New Technology Formwork Establishment for the TRANSCORP Business

n case of present less secure working environment at TRANSCORP business; the main and fundamental aspects that comes into view is the protection of staff personal data and information.... … 14e Security Data Views and Access Paths24Identify and Implement Control Mechanisms2516b Control mechanisms2517b New Procedures for Controlling Security Provisions2517c Existing Monitoring Processes2518b Identify and document the implementation 14e Security Data Views and Access Paths24Identify and Implement Control Mechanisms2516b Control mechanisms2517b New Procedures for Controlling Security Provisions2517c Existing Monitoring Processes2518b Identify and document the implementation strategy26Design Audit Mechanisms2719a Audit Principles and the relevance to security planning2719c Response principles27Identify Technology Fixes2819d Response mechanisms2821a Establish technology needs....
13 Pages (3250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us