Samsung - Marketing Communication Mix, Consumer Brand Awareness, and Recent Samsung Exploding Battery Crisis - Case Study Example

… The paper "Mobile Marketing of samsung" is a good example of a case study on marketing.... The paper "Mobile Marketing of samsung" is a good example of a case study on marketing.... In addition, these phones have become important business tools with many firms preferring to use such gadgets as samsung, BlackBerry and Apple smartphones to do important business transactions such as emailing and online marketing.... samsung Electronics has identified several marketing strategies such as adopting green technologies, being socially responsible as well as product diversification....

… The paper "samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing.... A review of the smartphone market shows samsung as a market leader with its flagship product samsung Galaxy S4.... In my opinion, although the company's sale of high-end smartphones such as samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.... The paper "samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing....

The IMC design in this paper is made in recognition of the fact that in order for Samsung to coordinate its marketing communication strategies for Galaxy S5 in Australia, it needs to deliver messages that are not only clear but also consistent and competitive.... The objective of this paper is to bring together all marketing communication in a manner that will provide clarity and consistency about the smartphone in discrete but related messages.... … The paper "Integrated Marketing Communications Design for samsung Galaxy S5" is a great example of a marketing case study....

The Smartphone has a RAM of 3GB and a 3450mAh battery.... The device started facing stiff competition through intense technology by Apple and samsung in 2007.... The company recent Smartphone which has gained popularity are BlackBerry 10, BlackBerry Bold and BlackBerry Curve.... Blackberry was soon highly adopted into the consumer market.... nbsp;Research in Motion (RIM) ventured into the communication industry in 1984....

… The paper 'Samsung Galaxy Note 7 crisis" is a good example of a management case study.... The paper 'Samsung Galaxy Note 7 crisis" is a good example of a management case study.... The exploding phones crisis caused the company to have to rebuild its reputation in the electronics company and to regain its trust among the stakeholders.... The crisis management plan is essential for a company to survive a crisis, the paper examines the company's crisis management plan for its phones Summary On August, 19....

Samsung's marketing communications marketing communication in Samsung has been considered crucial in improving its brand image in the industry.... Therefore, in case the company faces a certain crisis, people can access the reports from the media.... However, the crisis facing Samsung Company has been a challenge to its success in the industry.... … The paper "Integrated Marketing Communications - the samsung Electronics Company " is a perfect example of a marketing case study....

When reports about Samsung Note 7s' battery explosion began to surface, the tech reporters jumped on the tale, which escalated quickly.... When reports about Samsung Note 7s' battery explosion began to surface, the tech reporters jumped on the tale, which escalated quickly.... In about a week after reporting on the Samsung Note 7s' battery explosion saga, the Federal Administration advised all the passengers never to switch on or even charge their Samsung Note 7 smartphones aboard aircraft or store them in aeroplane cargo (Mwai and Collins, 2016)....