StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Business Plan: First Choice Drive-in - Case Study Example

Cite this document
Summary
The paper "Business Plan: First Choice Drive-in" is an amazing example of a case study on marketing. The drive-ins in Australia were popular in the 1960s and 1950s and only a handful of them have survived since then. However, some have been expanded and an example of which is the Coburg drive-in Melbourne which since been upgraded to accommodate three screens…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful

Extract of sample "Business Plan: First Choice Drive-in"

Download file to see previous pages

The paper "Business Plan: First Choice Drive-in" is an amazing example of a case study on marketing. The drive-ins in Australia were popular in the 1960s and 1950s and only a handful of them have survived since then. However, some have been expanded and an example of which is the Coburg drive-in Melbourne which since been upgraded to accommodate three screens. Similarly, the Dromana Drive-inn theatre has three screens. The Lunar drive is another drive-inn that has been reopened and to has three screens. It is also worth noting that, these are some of the drive-ins that have been refurbished to cash on the renewed interest the patrons have started showing to watching movies on an outdoor environment. There are other drive-ins that are spread all over Victoria, New South Wales, Queensland, Western Australia, South Australia, and Northern Territory.

1.1 Business idea and goals

The decline towards extinction is no more and there seems to be renewed interest sense of interest after three decades. Drive-ins have always favorite for indulging in some form of nostalgia while having a nice time with family and friends. Indeed, there is a special feeling of being surrounded by families, the children, friends, and the dog. The experience of watching a movie at a drive-in is not comparable to watching a movie as a metrolpex. The presence of a community adds more fun and there is extra social-ness that comes with it. However, nostalgic fans still enjoy the 1950s era transmission reels. These are the ones with dancing hotdogs and popcorn tubs promoting the snack bar. The fans also tend to be price-conscious and gladly appreciate low prices at car-load prices and free entry for children less than five years. The is no doubt that due to the cultural resurgence and this renewed sense and renewed sense of interest investing in a drive-inn is promising.

1.2 Marketing

The current advertising is exploiting the family environment, the need for small rituals, spiritual development and the reorganization of the sanctity of life and more so the need for simplification. People are moving out of the box and are starting to appreciate the value of family and friends. This is in addition to the need to have comfort and explore and this is what marketers are targeting when designing their advertisements. In addition, the marketers are designing their advertisements to appeal to the core values while concentrating on the benefits of a customer enjoying the comfort and the quality of life. In essence, the argument is that the customers are increasingly becoming sentimental and are gradually returning to appreciate the core values of the family, patriotism, and religion. Theses are the aspects First Stop Drive-ion intends to capture in its marketing strategy.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Business Plan: First Choice Drive-in Case Study, n.d.)
Business Plan: First Choice Drive-in Case Study. https://studentshare.org/marketing/2033904-business-plan-first-choice-drive-in
(Business Plan: First Choice Drive-in Case Study)
Business Plan: First Choice Drive-in Case Study. https://studentshare.org/marketing/2033904-business-plan-first-choice-drive-in.
“Business Plan: First Choice Drive-in Case Study”. https://studentshare.org/marketing/2033904-business-plan-first-choice-drive-in.
  • Cited: 0 times

CHECK THESE SAMPLES OF Business Plan: First Choice Drive-in

Opening Up an Accommodation Centre - Key Driving Forces and Success Factors

… The paper “Opening Up an Accommodation Centre - Key Driving Forces and Success Factors” is a worthy example of the business plan on business.... Driven by a passion to render services, a business idea of opening up an accommodation centre is much appropriate.... This business requires the owner to provide services as well as demonstrating excellence in quality and profitability....
13 Pages (3250 words)

Lily City Supermarket - Marketing Mix, Internet Marketing, Management, and Financial Plans

… The paper “Lily City Supermarket - Marketing Mix, Internet Marketing, Management, and Financial Plans” is a convincing example of the business plan on business.... This is the business plan of the Lily City Supermarket set to be a start-up business in Sydney.... The business is owned by two directors who wish to inject a lot of resources into establishing a supermarket that will serve the customers....
12 Pages (3000 words)

Provide Freshly Made Juices, Smoothies and Protein Bars

… The paper "Provide Freshly Made Juices, Smoothies, and Protein Bars" is an exceptional example of a business plan on management.... M&S Juice and Smoothie bar's mission is to provide a variety of freshly made juices, smoothies, and protein bars that are healthy and pocket friendly....
10 Pages (2500 words)

Honda and Tactical Integrated Marketing Plan

The Honda Motor Company was first started in Japan making it a Japanese public and multinational corporation.... The Honda Motor Company was first started in Japan making it a Japanese public and multinational corporation.... … The paper "Honda and Tactical Integrated Marketing Plan" is a great example of a Marketing Business Plan....
14 Pages (3500 words)

Smart Company's Aim to Manufacture Unique Environment-Friendly and Fuel-Efficient Mini Cars

… The paper “Smart Company's Aim to Manufacture Unique Environment-Friendly and Fuel-Efficient Mini Cars” is a motivating example of a business plan on marketing.... The smart company was introduced in Australia in 2003 under the ownership of Mercedes-Benz and Daimler.... Smart cars are also sold in South and North America, Europe, and Asia....
13 Pages (3250 words)

Counter Service and Sit down Bakery

… The paper "Counter Service and Sit down Bakery" is an outstanding example of a business plan.... The baking industry is a huge market that generates huge amounts of revenue.... Research has shown that the industry has the potential to grow.... This is driven by intense consumer demand for healthy baked goods....
8 Pages (2000 words)

Sponsorship Proposal for Melbourne City Football Club

The first activity opportunity is branding.... … The paper "Sponsorship Proposal for Melbourne City Football Club" is an outstanding example of a business plan.... nbsp;In this proposal, the Melbourne City Football Club (MCFC) is seeking sponsorship from Woolworths Ltd.... MCFC is an Australian soccer club that was founded in 2009 and competes in the Australian A-League....
10 Pages (2500 words)

Ravens Company Business Entrepreneurship

… The paper "Ravens Company Business Entrepreneurship" is an outstanding example of a business plan.... Ravens Company is an organization that is based in the state of Texas.... The company manufactures shoes for different segments of the population.... As a leading manufacturer of shoes, the organization has decided to venture into the manufacture of other products that would complement the shoes which they manufacture....
13 Pages (3250 words)
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us