StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Nike and Adidas - Essay Example

Cite this document
Summary
The paper "Nike and Adidas" tells us about the renowned sportswear brands in the world. Nike is a sportswear brand established in the United States, while Adidas is based in Germany. Nike's critical market consumers are basketball and running athletes, whereas Adidas' primary market buyers are tennis and soccer…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Nike and Adidas
Read Text Preview

Extract of sample "Nike and Adidas"

Introduction

In order to understand how brands work, we will compare two sports brands (Adidas and Nike) and the difference that exists in marketing strategies, relationships as well as the brand that contribute to their success in the market. Nike and Adidas are among the renowned sportswear brands in the world. These two brands have successively managed to penetrate, target, segment as well as position their own brands in the life of customers (Umair, 2011). Although Nike is the leader in the global market in terms of sportswear, it is evident that Adidas is growing exponentially and soon it will give Nike competition. Umbro, Hurley as well as Cole Haan are owned by Nike whereas Reebok, Tylor, and Rockport are owned by Adidas.

The similarities between Nike and Adidas

As introduced above, Nike and Adidas are the most popular companies in the world that produce sportswear. Both of their popularity is so significant in the world that they are perceived as household names. Both companies have also the same targets; their target involves people who love sports. Just like Nike, Adidas has also international awareness because of its sponsorship of professional athletes as well as athletic teams. Adidas cuts its production cost by using low-wage labor. The strategies used by the two sports giants in order to win more customers are very similar. For instance, it is evident that both are working extensively towards reducing their costs of production. It is also evident that they both take part in sponsoring different professionals and sports. Additionally, it is also evident that they produced different designs of sportswear so as to capture the interest of their customers.

The differences between Nike and Adidas

Nike is widely known in the world not only for their sponsorship but also because of their expansion of their target market to individuals who participate in basketball as well as running. This is evidenced by the contract it signed with a famous basketball player, Michael Jordan so that he can be its spokesperson. Additionally, it also signed a seven-year contract with tennis player Serena Williams so that it can market it in the world. Unlike in the past in which their market was solely domestic (the U.S.), their market has expanded internationally. In addition to changing shoe designs frequently, Nike has also created the new appearance of shoes to capture the attention of bored customers so as to stay ahead of its competitors. In addition to Nike using oversees factories in producing its products; it also maintains a close relationship with its suppliers so as to minimize costs as much as possible. Adidas' key market on the other hand includes people who follow sports such as soccer and tennis. In addition to minimizing costs, Adidas also focuses more on the broad differentiation strategy in order to succeed in the market. In 2009, Adidas succeeded significantly in its sale of Reebok and Adidas brands because of its shift from the production of the vertically integrated brand to a functional multi-rand structure (Umair, 2011).

In conclusion, Adidas and Nike are the leading giants in terms of producing sportswear. Their success in the sportswear market is as a result of the strategies they employ. However, it is evident that branding contributes immensely towards Nike being the leading sportswear producer in the world; most people prefer sportswear produced by Nike to those produced by Adidas because of the name ‘Nike’.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nike and Adidas Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1649793-nike-and-adidas
(Nike and Adidas Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/marketing/1649793-nike-and-adidas.
“Nike and Adidas Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1649793-nike-and-adidas.
  • Cited: 1 times

CHECK THESE SAMPLES OF Nike and Adidas

Business Operations of Nike and Adidas

The author of this paper provides a comparison between the business operations of Nike and Adidas.... adidas is quite a renowned name in the sports industry.... hellip; The product offerings of adidas range from apparel to footwear to accessories related to every kind of various sports.... The brand was acquired by the Salmon group in the year 1997 and the company came to be known as adidas-Salmon AG.... The suppliers of adidas are trained in a way so that they comprehend the significance of setting up and synchronizing the organizational system of management along with ways and methods of proper communication....
8 Pages (2000 words) Case Study

Comparison between two advert

hellip; A case in point is the ads seen among the world's most recognized sportswear companies Nike and Adidas.... The paper analyzes the two memorable ads presented by the Nike and Adidas.... However, both Nike and Adidas use some complex multimodal choices in attempts to appeal to their brand identity.... Shot through the eyes of the soccer legends like French's Zinedine Zidane and Eric Cantona, Brazil's Ronaldo among others, who represents nike and others evil men representing evil....
3 Pages (750 words) Essay

The Umbrella of Advertisements and Emotional Branding

Looking at the three example advertisements of BMW, Nike and Adidas this paper looks at theoretical research in the same vein to establish how and why these connections work and are so critical to the branding process.... When we look at the three advertisements in question, namely BMW, Nike and Adidas, there are strengths and weaknesses that are projected, related to how these brands are advertised.... From the paper 'The Umbrella of Advertisements and Emotional Branding" it is clear that BMW inspires a sense of a luxurious lifestyle, adidas inspires the importance of hard work and Nike stresses the importance of success....
6 Pages (1500 words) Coursework

Protecting the House of Under Armour by Patrick Craft and Jackson Lee

This article explores on business success and growth of a young brand, the Under Armour brand, and the market competition with other brands, such as Nike and Adidas (Kraft & Lee, 2009).... … Article Critique Name: University: Course: Tutor: Date of Submission: Protecting the House of Under Armour by Patrick Craft and Jackson Lee EXECUTIVE SUMMARY This article explores on business success and growth of a young brand, the Under Armour brand, and the market competition with other brands, such as Nike and Adidas (Kraft & Lee, 2009)....
2 Pages (500 words) Assignment

Mercury Shoes Strategy

It is a small competitor of Nike and Adidas, large enough to be effective but small enough that it likely will escape the direct attention.... Reason Why Key Issue Is Key Mercury does not present a threat to Nike and Adidas since it only comprises 9 percent of the global market; thus, it will not be watched by bigger competitors so it is free to chart its own course.... hellip; The acquisition of Reebok by adidas will eliminate one point of the competition; consequently, this will enlarge adidas as a competitor....
2 Pages (500 words) Term Paper

Dupont Analysis Project

The two companies chosen for this paper are adidas and Nike.... The shares of Nike are traded in NYSE and it is adidas AG is on the other had a German MNC that designs and manufactures sports accessories and apparels.... adidas also produces shirts, watches, bags, eyewear, and other sports related accessories.... In addition to the products mentioned above the portfolio of adidas also include products like Cricket, Tennis, Golf, Rugby, Lacrosse, Gymnastics, Skateboarding, and Hockey....
4 Pages (1000 words) Assignment

Financial Performance and Position of Adidas and Nike

This is to enhance… This kind of market has the two conglomerates adidas and Nike, which form the foundation of this report.... adidas is a German multinational corporation based in Herzogenaurach.... On the other hand, nike is an American multinational corporation This report seeks to explore the performance and financial position of the two companies.... In the case of nike's growth and financial performance, the corporation has been growing and performing well year in year out....
7 Pages (1750 words) Case Study

Firms Strive to Design Innovative Products

Both Nike and Adidas present the products on the basis that they facilitate locomotion, especially running and stability aspects of sports.... Both Nike and Adidas present the products on the basis that they facilitate locomotion, especially running and stability aspects of sports.... … adidas and Nike are sportswear manufacturing companies that design and market shoes, clothes, and other sports items.... Logical Fallacies Logical Fallacies adidas and Nike are sportswear manufacturing companies that design and market shoes, clothes, and other sports items....
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us