StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Amazon Prime - Repositioning Strategy - Essay Example

Cite this document
Summary
From the paper "Amazon Prime - Repositioning Strategy" it is clear that for repositioning the service, a multi-step strategy can be implemented. The first one is to create awareness about the service among loyal customers, who have high shopping frequency. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Amazon Prime - Repositioning Strategy
Read Text Preview

Extract of sample "Amazon Prime - Repositioning Strategy"

The customers availing of the Amazon Prime service provide a strong focus on the value associated with it. With the price hike of $20 in recent times, the subscribers for the service will have to place a total of 25 orders annually from the Amazon store in order to reap the value associated with it (Comeau, 2014). So, in order to generate value for the customers, frequent purchases on the online store are necessary.  

The second step will be to highlight the benefits of faster product delivery during the holiday seasons, which are the prime shopping seasons (Rao, 2013). The third step can be to pitch the service to consumers, who have a high movie-watching tendency. The final tactic will be to offer attractive price rates for consumer electronics and books since they have the highest purchases in online stores (Nanji, 2013). By offering attractive prices, the purchase frequency of the consumers can be increased and this will create a pull demand for the Amazon Prime Service.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Amazon Prime Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1640190-amazon-prime
(Amazon Prime Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/marketing/1640190-amazon-prime.
“Amazon Prime Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1640190-amazon-prime.
  • Cited: 0 times

CHECK THESE SAMPLES OF Amazon Prime - Repositioning Strategy

Strategy Analysis of Amazon

The essay "strategy Analysis of Amazon" focuses on the critical analysis of the major issues in the strategy of Amazon.... Amazon accomplishes this by establishing a pricing structure under a price leadership strategy, offering a vast assortment of merchandise, and injecting convenience into the business model (Stockport, 2010).... Innovation, as compared to the competition, is what makes this business model difficult to replicate by rivals and secures the promises of being consumer-centric that make up the foundation of corporate strategy....
6 Pages (1500 words) Essay

Strategic Management of Amazon

If indeed, we take account of the fact that the confidence-loyalty of Internet customers is for many analysts of a kind of utopia, it is understood immediately that the strategy of Amazon.... The author of the paper "Strategic Management of amazon" will complete a strategic analysis of amazon by conducting an external and internal analysis of the company.... amazon.... amazon has strategic alliances with many companies among them are the following: AOL (with this cooperation amazon has managed to attract the attention of AOL subscribers), PlanetAll-Junglee (in 1998, this way amazon showed that it was preparing its structure in order to become a retailer having a wide range of products), Drugstore....
15 Pages (3750 words) Research Paper

The Features of Amazons Strategy

The paper "The Features of Amazon's strategy" highlights that Amazon maintains very powerful competitive advantage as it relates to human capital, having established a firm set of values and a shared vision that allows for decentralised business function for better teamwork.... Innovation, as compared to the competition, is what makes this business model difficult to replicate by rivals and secures the promises of being consumer-centric that make up the foundation of corporate strategy....
6 Pages (1500 words) Case Study

The Amazon Effect

The study 'The amazon Effect' explains the dizzying success of the business integration of data efficiency and customer service in a manner that has not been done in the past-creating process.... amazon at present is not only the largest retailer online, but the seventh largest retailer of any type.... amazon Company was established in the year 1994 by Jeff Bezos.... nitially, Bezos founded amazon in his garage in Bellevue, Washington....
14 Pages (3500 words) Case Study

Amazon.com: Operations Management

Taking the analysis of the drone strategy further, and analyzing this in the context of the planned drone fleet in the context of the perennial challenges facing Amazon, one sees that the drone fleet plan fits in well with the company's overall mandate to continue to find ways to improve its operating margins by reducing operations costs.... All of the company's strategic moves and investments can be understood in the context of how those moves and investments fortify this fundamental company DNA business strategy (Reuters 2014; Google 2014; Solomon 2014; Kopp 2014; King 2014; Bensinger 2014)....
8 Pages (2000 words) Case Study

Competitive Sustainability of Amazon

The paper "Competitive Sustainability of amazon" is a great example of an assignment on management.... The paper "Competitive Sustainability of amazon" is a great example of an assignment on management.... Answer b amazon is a strategic management firm as evident in the following activities.... Example 1 amazon has developed a new business platform....
10 Pages (2500 words) Assignment

Amazons Strategic Dominance

The final component of the Blue Ocean strategy sequence is adoption.... This along with having a takeover strategy geared towards the quick adoption of Amazon in the very competitive environment has seen the company enjoy its success as the largest online store in the world.... "amazon's Strategic Dominance" paper focuses on amazon Inc.... amazon also manages to have the associated costs subsidized in order to ensure that prices don't end up getting inflated....
12 Pages (3000 words) Case Study

What Is the Success & Competitive Advantage behind Amazon

Lastly, it explains the concept of strategy as articulated by the company and identifies its future projections and overall outlook.... The paper "What Is the Success & Competitive Advantage behind amazon" is a perfect example of a management case study.... This research paper explores the e-commerce industry and focuses on amazon.... The paper "What Is the Success & Competitive Advantage behind amazon" is a perfect example of a management case study....
21 Pages (5250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us