Kickstarter Analysis - Assignment Example

Kickstarter Company Analysis [Pick the Introduction Kickstarter is a one of its kind platform for all aspiring entrepreneurs who wish to start their own business venture. There are many individuals who aim to have their own firm up and running. Many may have the right idea about a business but do not have enough funds to be able to finance their dream project. Kickstarter is for all such individuals, groups or companies who want to flaunt their business idea in order to attract investors. This website offers a funding platform for creative projects that range from films, games and music to anything under the technology, art and design category.

The only requirement and the prerequisite for your business idea to be picked is for it to be something out of the world and unique. If you can make your project sound appealing, there’s a bright chance an investor would pick your project up and back it with finance (Kickstarter website, 2013). Kickstarter launched in 2009 and since then have been able to have funding done for over 35,000 projects. The one figure that would be the biggest encouraging factor for aspiring entrepreneurs is that over $500million have been promised to projects through this platform.

All one needs to do is create an independent profile of your business idea on Kickstarter. This is like the face of your project and hence it needs to be absolutely top notch in order to for to appeal to a potential investor. The more creativity it oozes, the higher will be its chances of being picked up by a financer. Once the page is complete, creators make the page available to the community and hope it attracts funds (Levy, 2010). How do they earn?Kickstarter makes money every time a funding deal is brokered for a project on the website.

They charge a 5% fee of the total fund that is won by a project. That is not only very reasonable but also justified considering they make the business idea available to a vast number.Marketing strategyThey heavily rely on their website, the community they have developed and word of mouth for marketing and communication of their services. They have achieved high success since their inception so the website has been thriving on the positive word of mouth and referrals they receive. Not only do aspiring entrepreneurs trust them, the investor community also believes they will find good ideas on the website (Villano, 2010).

Website analysisThe webpage has heavy traffic and has more than 3million registered users. The funding rate of projects is also impressive with as many as 44% of the projects successfully landing interested investors. This shows the traffic not only includes business creators but also investors. Also, the graphics and the layout on the page make it easy on the eye and add to the overall attraction of the projects.RecommendationsThe website is too dependent on the internet for communication. They could perhaps go below-the-line and present their platform at colleges and universities in order to make themselves available to students who are entering the corporate world.

It would be ideal for them to have a platform for any business idea that they would have planned out. ReferencesKickstarter website (2013) The official website, FAQ section http://www.kickstarter.com/help/faq/kickstarter+basics?ref=navLevy, S (2010). "Kickstarter raises money online for artistic endeavors, tapping into Portland ethos". The Oregonian.Villano, M (2010). "Small Donations in Large Numbers, With Online Help". The New York Times. Retrieved 29 November 2012.