StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets - Essay Example

Cite this document
Summary
This research is about British Airways that is planning to enter the Easter European aviation Market. This research discusses the history, background and aims and objectives of British Airlines and its performance till date…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets
Read Text Preview

Extract of sample "A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets"

Download file to see previous pages

To evaluate and analyze the aviation market of Eastern Europe and its feasibility to launch the British Airways, a blend of primary and secondary research has been conducted with a mix of quantitative and qualitative approach. The analysis of the research clearly showed that people are reluctant to choose British Airways because of high prices as there are other better and cheaper alternatives available. This paper further presents conclusion, recommendations and SWOT analysis of British Airways in order to provide a comprehensive insight.

Table of Contents Aims & Objectives 6 Airline industry existence is crucial for the worldwide transportation system. These services are available nowadays for both passengers and cargo as well. Some top most airlines of the world are named as: Finnair, Delta Air Lines, American Airlines, Air France, Emirates, British Airways, Swiss International Airlines, and Lufthansa etc. And few amongst these airlines are also providing the cargo services (air freight & logistic services) at the same time.

This feature is making them prominent in terms of their existence and size also whenever you will go to measure their dominance anyway for example Lufthansa airline is serving as passengers and cargo airline (Behrman, 1972). . According to a research these top ranked airlines are carried around 10 million travelers, annually. Top on the list are as mentioned below: 8 1.Delta Air Lines 8 2.Southwest Airlines 8 3.American Airlines 8 Financial Performance Chart of British Airways 38 Years 38 Traveler Flown 38 Net profit/loss 38 Basic earnings per share 38 2010 38 31,825,000 38 425 38 38.

5 38 2008 38 34,613,000 38 696 38 59.0 38 2006 38 32,432,000 38 464 38 40.4 38 2005 38 35,717,000 38 392 38 35.2 38 2003 38 38,019,000 38 72 38 6.7 38 2002 38 40,004,000 38 142 38 13.2 38 Chapter 1: Introduction Background: In today’s world, when a vast throng of airlines has emerged, competition amongst them has increased simultaneously. Whether these airlines are small and private ones, operating locally or otherwise internationally but in limited areas, or whether they are well established and monopolizing ones, travelers today nonetheless are provided with a vast variety of options when it comes to commuting via air.

Such has been the effect of modernization, globalization, commercialization and varied lifestyles demanding increased commuting options combined; people are thus benefiting vastly from the increased options being offered to them, allowing them to make rational choices based on luxury, comfort, convenience and affordability (Dunning, 1993). An airline that has proven its class and has earned a very reputable name for itself over the past few decades is the flagship airline of England, namely British Airways.

With its main operating centre being the London Heathrow Airport, British Airways has now a tremendous customer base and following, who chose the airline regardless of how well the route suits them and how economical it is. The primary reason for this is that the airlines has managed

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“A Critical Discussion about British Airways and Its Entry into Central Essay”, n.d.)
Retrieved de https://studentshare.org/marketing/1390641-a-critical-discussion-about-british-airways-and
(A Critical Discussion about British Airways and Its Entry into Central Essay)
https://studentshare.org/marketing/1390641-a-critical-discussion-about-british-airways-and.
“A Critical Discussion about British Airways and Its Entry into Central Essay”, n.d. https://studentshare.org/marketing/1390641-a-critical-discussion-about-british-airways-and.
  • Cited: 0 times

CHECK THESE SAMPLES OF A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets

Business Environments in the Single European Market

Before going deeply into discussing the topic, it is important to describe the ‘common,' ‘internal,' and ‘single' markets that are used nearly synonymously even though they have considerable nuances of meaning.... The common market refers to a phase in the process of international integration, which according to a ruling of the Court of Justice, aims at doing away with all the barriers to trade between communities with a view of bring together national markets into one large market, forming conditions that are as close as possible to a legitimate internal market....
15 Pages (3750 words) Essay

Eastern European Politics

This paper ''eastern european Politics'' tells that The waves of democratization during the 1970s and 1980s in Southern Europe and Latin America have dramatized once more the extraordinary complexity of the process and alerted us to the many different elements that have to be in place before democracy.... hellip; Let us begin with the transfer of power from the bogus popular legitimacy of the Communist Party-state to the electorate, a crucial step in the transformation of all the East european satellites and the Soviet Union itself....
26 Pages (6500 words) Essay

European Identity

It aims to investigate the main themes of European identity and its meaning in relation to a syncretic range of topics.... The paper is focused on the detailed analysis of one of the most integral aspects of european studies; ‘european identity' as a terminological construct.... hellip; The author of the dissertattion discusses a clear focus on important research questions based on the hypothesis that the meaning of european identity is not something to only elites in business and politics, but as a concept, it has percolated to all levels....
50 Pages (12500 words) Dissertation

A dissertation on An insight into the meaning of European identity in its versatile applications'

This dissertation contains detailed analysis of one of the most integral aspects of european studies; ‘european identity' as a terminological construct.... hellip; The european Union, the Euro single currency, Schengen visa agreement, european Commission of Human Rights; socio-environmental issues such as ozone layer depletion, immigration and labour laws; even Football which is more than just a game in Europe - these are presently a medley of common interaction parameters....
49 Pages (12250 words) Essay

The Economic Environment of Business

The 2000s for Ryanair have been years of success and have gone down in This paper aims at indentifying the structure in which Ryanair operates while addressing how it has adopted its market strategies to gain entry into new markets.... The european tourism market is shifting to Eastern Europe to destinations that were not considered for tourism there before.... The airline industry has been on a steady growth of about 7% for the past decade in respect to expansion moves but not necessarily profitability....
14 Pages (3500 words) Essay

Relationship Between Knowledge, Power and Modes of Representation

His few other… His book Orientalism is a masterpiece in which he wrote about the Euro-Centric prejudice of the West against Islamic-Arab East.... Edward Said (1935-2003) was an American writer, intellectual and academic who has been considered one of the influential writers and thinkers of twentieth century....
17 Pages (4250 words) Research Paper

The Stages Approach to Internationalisation

The Virgin group first gained market experience in the United Kingdom, then selected entry into the United States, a location with a similar culture to find market success utilizing knowledge gleaned through UK business practices.... The paper 'The Stages Approach to Internationalisation' presents the key assumption that is that companies must make incremental changes in order to gain the appropriate knowledge and competencies necessary to operate in culturally and/or geographically different markets....
11 Pages (2750 words) Case Study

American Offshore Outsourcing

hellip; The research also gives an analysis of the strengths and weaknesses of several eastern european countries as potential locations for outsourcing by American companies.... It likewise gives an analysis of the benefits and disadvantages that American firms are likely to encounter if they outsource from these eastern european countries.... This paper “American Offshore Outsourcing” is a qualitative research exploring the future of eastern Europe as a viable alternative to India as a market for the offshore outsourcing by American companies....
71 Pages (17750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us