Strategic Management of Siemens Company - Dissertation Example

The paper “Strategic Management of Siemens Company” is a unique example of a management dissertation. Siemens is a Germany-based company with headquarters in Munich and Berlin. The Company produces itself to be one of the largest engineering firms in Europe and contains various branches in various countries. The company has four main sectors which include energy, healthcare, industry, and infrastructure. These sectors represent the main activities undertaken by the company. Additionally, the company has various divisions which aid in the facilitation of different undertakings.

The company employs approximately 362, 000 people annually.The dissertation focused on the strategic management of Siemens Company. The research aimed at conceptualizing the marketing strategy employed by the company and how it utilizes it. The research design for this dissertation a quantitative questionnaire. Additionally, primary data was obtained from the website of the company, and the secondary data was obtained from the annual reports produced by the company, books, and publications. The dissertation begins with an introduction that contains the purpose, problem statement, and structure of the study.

The project proposal and planning section defines the target of the research as well as the methodology that was adopted by this research. The literature review section illustrates the processes and the phases involved in strategy implementation starting from the environmental scanning, formulation of strategies, strategic evaluation, implementation, and control. The literature review also contains the benefits of implementing strategic management. The section also defines the use of SWOT for testing determining the performance of Companies.

The conclusion is stated, and recommendations are made for further research.Keywords: Strategic Management, Siemens Company, and SWOT analysis. 1.0 INTRODUCTION1.1 Investigation and Definition of the ProblemIn the current markets, various companies have faced challenges in keeping their businesses competitive on a global scale. Based on the changes in technology, the traditional methods of trade in the international have been phased out.