StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Innovation Procedures Incorporated by Apple Company - Term Paper Example

Cite this document
Summary
The paper "Innovation Procedures Incorporated by Apple Company" examines Apple Company as one of the firms that have succeeded a lot in the contemporary world and this is majorly due to the manner through which it has engaged in different marketing procedures that have seen it do well…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Innovation Procedures Incorporated by Apple Company
Read Text Preview

Extract of sample "Innovation Procedures Incorporated by Apple Company"

Analyzing Apple Apple Company is one of the firms that have succeeded a lot in the contemporary world and this is majorlydue to the manner through which it has engaged in different marketing procedures that has seen it do well. Given the required finance and resources to come up with a company that will effectively rival Apple, I would choose a different approach regarding the innovation procedures incorporated by this established company. The major approach that Apple incorporated was producing commodities of high quality and expensive at the same time. The major reason behind this strategy was ensuring that it got back its profits quickly by ensuring that only high-end people purchased the commodities. If an interested person decided to visit the company’s websites, he or she would understand and this is from the high prices that the company sets for its commodities (Mullian, 2010, 95). Despite this factor, it is also imperative to know that the company has retained and even accumulated a high number of customers that have remained loyal and this is owing to the appropriate customer service they get from the company and the long services that they get from these commodities. If tasked with the role of bringing up a rival company, I would ensure that my strategy was quite different from that adopted by Apple. As opposed to Apple’s strategy of marketing commodities to high-end customers only, I would ensure that the commodities I produced were of high quality but still sell them at a very low price (Amity, 2014, 65). This may not look strategic and this is because people would think that this is a waste of resources. However, critically analyzing this move, there is the understanding that I would be aiming at selling the commodities in bulk. If I sold these commodities in bulk, it would ensure that there are many customers willing to purchase the commodities to a point that many of them would remain loyal and even look for other people to purchase them (Gold, J and Thorpe, 2010, 117). This loyalty is what would earn me huge profits grounds that would be very competitive to Apple. Several gaps exist with regard to Apple’s marketing strategy and it is important to go through them in order to grasp the manner through which these can be overcome. One of the obvious gaps is regarding the target market (Raj, 2011, 75). The fact that the company focuses on rich people is a factor that a company can exploit. Apple does realize that the rich are the few in society and that the poor are the most and require commodities that are of cheap prices. There is a gap in the fact that the company does not have sufficient outlet stores in areas outside the United States. In Africa for example, the company does not have set up wholesale dealers. Wholesale dealers are important in a company for they offer a location where the customers can go for advice concerning the products (Garry, 2007, 45). Moreover, the company executives get to understand the specific needs of the customers where they get to submit these recommendations to the change team. However, the company only has retail stores and despite the fact that there are prominent Africans that enjoy luxury commodities such as ones offered by Apple, they end up foregoing since they do not get quality customer service. I would ensure that my company does not discriminate areas owing to the nature of the location but ensure that all gaps that Apple has assumed are filled effectively. This is important for it ensures that I get to handle a higher amount of customers. Moreover, I will get to understand the requirements of the people and this will lead to better relations between the company and them, the consequent of this is increased sales and large incomes for my company (Jefferey, 2014, 33). There are many existing opportunities for disruptive innovation in this particular market. One of the opportunities is with regard to coming up with gadgets that do not require an earpiece nor ones that can be picked normally when choosing to answer a phone call. In the past, the Bluetooth has been the gadget associated with hands free call communication. It is also important to realize that Apple also came up with siri, a voice recognition technique that surprised many. All these developments receive appreciation and are recognized as milestones in the contemporary technology environment (Caruth & Pane, 2009, 57). It is important to understand that coming up with a new device in my company, such as a watch, where it is directly connected to the phone. The connection is in a manner that the user does not require to get into the pocket to take a phone call but rather just presses some buttons on the device and talks freely is a bold move that can revolutionize the technology world (Marco, 2013, 54). This one disruptive innovation will work effectively in the contemporary world. One of the ways that I plan to distinguish my offering is through the brand name. The name of the product will be easy and classy at the same time. This is important because the eaze in the name is factors that will have many people memorize it for the time that it hits the market (Botha, 2009, 32). Having the name in a classy manner is another appropriate marketing motive and the reason for this is that people get to appreciate the value of the commodity even further. Moreover, in distinguishing my offering, I would ensure that the company representatives make up of new advertising means such as aggressive marketing which would lead to the company obtaining many customers who most of the times are got to by this method out of sheer ignorance. To ensure that my commodity gets to a large population and receives the amount of attention that I intend, it is imperative to have a strategic positioning in marketing. The best positioning in this case is quality positioning. This is where I have to ensure that the commodity will have high quality and not disappoint the customers because failure to impress will lead to lack of customer loyalty that is a basis for business failure. Bibliography Amity, S. (2014). Impact of Changes in Macroeconomic Factors on Treasury Bond Returns: Evidence from Emerging and Developed Markets: Apple.inc Company Review. Global Business Review, 9, 24-37. Botha, J. (2009). Introduction to Marketing. Chicago: Juta and Company Limited. Caruth, D. L., Caruth, G. D., & Pane, S. S. (2009). Staffing the contemporary organization: A       guide to planning, recruiting, and selecting for human resource professionals. Westport, Conn: Praeger Publishers. Garry, B. (2007). Management Research: Management Today. 45 (3), pgs 636 – 659. Gold, J and Thorpe, R. (2010) Leadership and Management Development. New York: CIPD. ISBN 1843982447 Jeffrey, W. (2014). Linking the Substitution and Output Effects of Production to Profit Maximization in the Intermediate Microeconomics Course. Business Education & Accreditation, 6 (1), 13-22. Marco, V. (2013). Is entrepreneurship necessarily good? Microeconomic evidence from developed and developing countries. Industrial & Corporate Change, 22 (6), 1453-1495. Mullian, R. (2010) How to Create and Implement Sales Promotion. New York: McGraw Hill        Publishers. Raj, S. (2011). How Well Does Advertising Work: Journal of Marketing Research, 48(2), p 457-   451. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Integration Question MBA executive University / Innovation / Analysing Term Paper - 1”, n.d.)
Integration Question MBA executive University / Innovation / Analysing Term Paper - 1. Retrieved from https://studentshare.org/management/1645278-integration-question-mba-executive-university-innovation-analysing-apple-and-answer-questions
(Integration Question MBA Executive University / Innovation / Analysing Term Paper - 1)
Integration Question MBA Executive University / Innovation / Analysing Term Paper - 1. https://studentshare.org/management/1645278-integration-question-mba-executive-university-innovation-analysing-apple-and-answer-questions.
“Integration Question MBA Executive University / Innovation / Analysing Term Paper - 1”, n.d. https://studentshare.org/management/1645278-integration-question-mba-executive-university-innovation-analysing-apple-and-answer-questions.
  • Cited: 0 times

CHECK THESE SAMPLES OF Innovation Procedures Incorporated by Apple Company

Strategic Position of Apple Inc

hellip; From the research it can be comprehended that although the company has adequate resources and capabilities to deal with the issues it might lack in few context.... For instance, in order to deal with the issues related to complexity, the company has talented team members who can manage the complexities in the near future.... This ratio determines the company's capacity to pay short-term debts2 The formula for calculating the liquidity ratio is current assets divided by current liabilities....
12 Pages (3000 words) Essay

Apple Incorporated in the Global Business and Economy

The paper "apple Incorporated in the Global Business and Economy" discusses corporate goals in the process.... hellip; The selected strategy of apple Incorporated is a specific step for its competitive advantage.... External Analysis The business environment for apple Incorporated has become so challenging considering that there are important components in it that need to be understood in detail.... n the case of apple Incorporated, it is crucial with its business to maintain its identity and this is done through intellectual property management for the designs of its product offerings....
10 Pages (2500 words) Essay

Strategic Management and Innovation Strategy of Apple

Apple I, Apple II, and Apple III were earlier models of the computers that were manufactured and marketed by apple by making more innovations into the overall design and technology of these computers.... n April fool day in 1976, Apple Computer was invented by a College drop out Steven Wozniak, and with his friend Steve Jobs to form a company that can manufacture and market the computer designed and developed by Steven Wozniak.... This paper "Strategic Management and Innovation Strategy of apple" will look into the innovation strategy of apple and explore how apple was able to achieve the innovation and what are some of the strategies and tools that it used to achieve such a position in the market....
10 Pages (2500 words) Essay

ITM Innovation Technology Management

No wonder, every company would have to pass through some experiences, both negative and positive but the ones who surpassed the hard times and took the risks are now the ones who are the most appreciated amongst their customers.... The object of analysis for the purpose of this assignment is innovation technology management or ITM.... hellip; From this research, it is clear that the innovations are not benefiting all, as in the market there is a solid confusion between the terms creativity and innovation....
14 Pages (3500 words) Essay

Defining Concept Design Thinking

As such, the incorporation of design principles in the development of a strategy of an innovation undertaken by the company improves significantly the rate of success for any given format of innovation.... A company that employs design thinking in its products and services ends up gaining a competitive edge over other industry players as it produces products designed to meet the tastes and preferences of its target customers.... A good example of a company that incorporates design thinking in the development of its products and services is Apple Technologies....
8 Pages (2000 words) Essay

Innovation for Managers

On the other hand, it has been noticed that innovation incorporated brings along a change of fortune to the organizations.... There are certain reasons based on innovation finds its limited… These reasons range from the general mindset of the workers, to the environment, to the human psyche, the work methods, the familiarity with the term and its very existence.... Special frameworks, methodologies and guidelines exist that provide an insight and understanding of the reasons, logic and need behind the overall process of innovation and its importance and role in the business world in the modern day business terms....
14 Pages (3500 words) Essay

Industries and Innovation of Apple: Mac Laptop

The author states that considering the substantial use that apple Mac has made of innovation that earned it an esteemed place in the market of technology, it can be said that their success is directly promotional to their effective use of innovative techniques, and it can maintain its market share … Now considering the aggregate demand, the effect on the AD depends on the factor that led to an increase in productivity....
15 Pages (3750 words) Essay

Business Environment for Apple Incorporated

The paper begins with the statement that apple Incorporated started to race with IBM in the field of personal computing which paved the way to its Mac (Macintosh) computer product line.... Today, apple Incorporated is known not only for its computer product lines but iPods, iPhones, and iTunes.... hellip; According to the findings, it can, therefore, be said that apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us