StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Supply Chain --- Accessing Markets of the Urban Farmer - Dissertation Example

Cite this document
Summary
Supply Chain – Accessing Markets of the Urban Farmer Student ID Number & Code Date Chapter 2: Literature Review 2.1 Market Structure of Urban and Peri-Urban Agriculture Market structure is defined as “a classification system for the key traits of a market which includes the number of firms, the similarity of the products they sell, and the ease of entry into and exit from the market” (Tucker, 2011, p…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Supply Chain --- Accessing Markets of the Urban Farmer
Read Text Preview

Extract of sample "Supply Chain --- Accessing Markets of the Urban Farmer"

Download file to see previous pages

Urban agriculture is totally different from peri-urban agriculture in the sense that urban agriculture is more focused on the use of gardens, vacant lots, balconies and small containers in growing vegetables and crops (FAO, n.d.). On the other hand, peri-urban agriculture is relying on farms that are situated close to a town or city (FAO, n.d.). One of the similarities between urban and peri-urban agriculture is that both types of agricultural activity produces homogenous products. In the study of economics, market structure of an industry is classified as either the market has monopolistic competition, oligopolistic, or a perfect competition (Tucker, 2011, pp.

136 – 180; Arnold, 2010, p. 458). Barrier to entry in urban and peri-urban agriculture is low since anybody can make it a practice to plant and harvest their own food supply. Because of the presence of so many buyers and sellers that sells homogenous products in the market, the market structure of urban and peri-urban farming is classified as a perfect competition (Arnold, 2010, p. 458). 2.1.1 Mumbai, India Mumbai is one of the largest cities around the world that practice urban agriculture (Krause, 2010).

Specifically the progress of urban farming in Mumbai was inspired by Dr. Doshi who conducted an experiment on food production in his own house (Vazhacharickal and Buerkert, 2011). Without requiring huge capital investment, Dr. Doshi converted his 1,200 sq. ft. terrace in Bandra for urban farming activities which allowed him to yield at least 5 kg of fruits and vegetables each day (Vazhacharickal and Buerkert, 2011; City Farmer, 2006). Up to the present time, there is no available statistics that can show how far urban farming is progressing in Mumbai, India.

However, there are quite a lot of online videos and other written reviews showing that Mumbai is active in terms of promoting urban farming in this city. The number of Indian people who are actively supporting the practice of urban farming is increasing. For instance, to compost kitchen waste and sell vegetables, fruits, and herbs, Levenston (n.d.) publicly announced that they are using 5,000 sq. ft. of unused rooftop for urban farming. To compost kitchen waste after feeding more than 30,000 employees, a 3,000 sq. ft. terrace in Mumbai Port Trust was converted into a kitchen garden (Pendharkar, 2008).

Last December 2011, Rajesh decided to take advantage of urban farming as a form of business (gtsindia, 2012, 0:27; Levenston, n.d.). To sell urban farming produce to the market, Rajesh’s business partner mentioned that they have been talking to people including their prospective customers such as relatives and friends to support urban farming (1:25). Rajesh and his colleagues tried to convince 25 to 50 people to practice urban farming in their own balconies and terraces. However, one of the main problems that Rajesh have noticed is that a lot of people in Mumbai are still very reluctant whether or not urban farming is a reliable way of growing fruits and vegetables.

To convince people to practic

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Supply Chain --- Accessing Markets of the Urban Farmer Dissertation”, n.d.)
Supply Chain --- Accessing Markets of the Urban Farmer Dissertation. Retrieved from https://studentshare.org/management/1400858-supply-chain-accessing-markets-of-the-urban-farmer
(Supply Chain --- Accessing Markets of the Urban Farmer Dissertation)
Supply Chain --- Accessing Markets of the Urban Farmer Dissertation. https://studentshare.org/management/1400858-supply-chain-accessing-markets-of-the-urban-farmer.
“Supply Chain --- Accessing Markets of the Urban Farmer Dissertation”, n.d. https://studentshare.org/management/1400858-supply-chain-accessing-markets-of-the-urban-farmer.
  • Cited: 0 times

CHECK THESE SAMPLES OF Supply Chain --- Accessing Markets of the Urban Farmer

International Logistics at Morrison

hellip; The organization used to manage its in-house commercial operation through it's key wholly owned subsidiaries, such as farmer boy, Wm Morrison produce and many more.... The large retail supermarket chain used to offer grocery products in the low price range.... The grocery retail chain market in the UK has become mature enough due to the presence of several potential organizations.... It is the only largest retail chain supermarket that owns and operates healthy and fresh food production and processing facilities....
8 Pages (2000 words) Case Study

The Patterns of Competition in the Restaurant Industry

The economic structure is influenced by the tangibles along the value chain for food services organisations, including the volume of suppliers along the supply chain and the pricing structure of procurement, which impacts all restaurant organisations.... The government has injected considerable financial capital into urban development, there is more interest by venture capitalists for this same pursuit, and government policies have provided much more incentives for foreign direct investment in the country (Areddy 2009)....
9 Pages (2250 words) Essay

Retailing Fast Food Industry

Purchasing power of food items depend upon the kind of business they will make for retainers and fast food companies , supermarkets , chain outlets and own brands . … Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .... Richardson, Aguiar, 2004 pg1&2 Credit of the standardized chain-owned fast-food concept goes to the American subsequent innovations which improved the efficiency of their functioning, leading to their efflorescence through franchising....
21 Pages (5250 words) Essay

Starbucks in China

For fifteen years, the energizing aroma of coffee wakes me up.... My grandmother prepares it for us the old fashioned way.... She personally picks the roasted coffee beans from the market, grinds it, and lets it boil to perfection. But when I started to work and live on my own, I opted to have my coffee straight from the coffee shops - most of the time from Starbucks Caf....
30 Pages (7500 words) Coursework

E-Commerce Adding Value to the Organization

??(Turban, 2006) Response activities range from the daily processes such as payroll, order entry to the critical responses concerning the supply chain.... The supply chain management of Franke will be effective with minimal delays.... The costs for administrative tasks and sometimes intermediaries in the supply chain are also reduced.... The organization's supply chain may be simplified in which the size of the supply chain is reduced....
13 Pages (3250 words) Essay

Achieving Food Security in Saudi Arabia with Sustainable Foreign Direct Investment

It is a disaster with devastating and extensive effects.... Lack of food weakens the immune system and also slows down a child's development.... 50% of… Under nutrition, as well as chronic hunger, mainly arises from widespread poverty.... Individuals who are poor cannot afford to buy food....
20 Pages (5000 words) Research Paper

Contemporary Supply Chain Management and Consultancy management techniques

supply chain management refers to the aspect of ensuring that goods and services flow as required and also includes the storage and movement of raw materials, and also the timely delivery of finished products from the point of manufacture to the point where they are to be… supply chain management also focuses on harmonizing supply with demand and also creating a leverage in global logistics for the business that applies this practice and its principles....
15 Pages (3750 words) Essay

The Sustainability of Potato Farming in Bangladesh

The small-scale farmer's productivity are achieved through the provision of affordable irrigation equipment, seeds, and a range of products that are useful to the farmers.... hellip; International Development Enterprise (IDE) is an international non-profit organization that is committed to creating an enabling or conducive environment for poor rural households to actively participate in the rural markets (Chen, Lemes, Moorthy, Strickland, & Zhu 2014).... Due to this, there exist emerging markets that face both social and ecological challenges....
14 Pages (3500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us