Marketing Literature Reviews Example and Paper Samples

Wal-Mart Value Chain Activities
The paper "Wal-Mart Value Chain Activities" is a great example of a marketing literature review. The strategy of Wal-Mart has been a success through simple and innovative practices in value chain activities such as purchasing, logistics, and information management, which resulted in offering lower price value offers everyday (Magretta 2002, p.7).…
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Service Quality and Customer Satisfaction
The paper "Service Quality and Customer Satisfaction" is a good example of a literature review on marketing.  As a crucial determinant of organizational performance, quality of the service or product remains at the lead of the marketing literature. Hutt and Speh are of the opinion that service providers perception of quality is of little relevance compared with customer’s perceptions.…
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