Analysis of China Use of Propaganda – Literature review Example

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The paper "Analysis of China Use of Propaganda" is a good example of a literature review on media. It is significant to understand the concept of propaganda, as well as how, is works as it often touches fundamental issues that affect the society such as democracy, how the media is used to serve the ends of a dominant elite. As such, this paper will analyze the “ Chinese Dream” propaganda campaign released in 2013 (Hung & Si, 2014). Besides, through this paper, the issue of monopolistic control over the media is delineated.

Thus, this paper aims to highlight the various types of society, especially focusing on the authoritarian and totalitarian regimes such as China where there is a great deal of media censorship. The paper aims at showing how the state can use its power to influence public attitudes’ and opinions by manipulating the media to paint its policies in a positive light. More often than not, governments, organizations, and even individuals carry out organized communication campaigns in order to influence the general public’ s opinion. Tentatively, governments often use propaganda to communicate government-sponsored programs and to sway the public into believing that the government has the peoples’ interest at heart hence attaining a good reputation.

Accordingly, the propaganda campaign carried out by the Chines Communist Party was effective has the Chinese people were made to believe that the Chinese government is in the right path to making China the greatest economy in the world (Hung & Si, 2014) since it was allowing children in school and scholars to exploit their potentials. As Shambaugh (2007) postulates, the study of campaign analysis such as propaganda is essential in understanding how news management, also referred to as “ spin" shapes information hence emphasizing positive features while downplaying the negative ones.

The analysis of propaganda is associated with the evaluation of the ideologies of the disseminators as well as the impact of the propaganda on the general public opinion. Besides, the study or the analysis of propaganda is important as one is able to understand the social movements as well as the counterpropaganda that emerges in opposition. In effect, this campaign analysis essay is significant as at the end of the project one will be able to understand the role as well as the importance of communication technology in shaping the society from political, social, and economic perspectives. Literature Review The power of the press, as well as broadcasting, is not necessarily greatest when political involvement in the media is most apparent.

As Herman and Chomsky argue (2006) many authoritarian states have often used their power to control the media hence denying the public sphere their right to democracy or their right to articulate the needs of the society with the state.

A good example is China where the propaganda officials often circulate a list of topics that are prohibited from discussing to the public (Tatlow, 2016). According to (Tatlow, 2016) there is a list of topics that are often sent to newsrooms as notices, which all the Chinese news media must avoid. In other words, the newsrooms should not report topics that are considered to paint the government “ negatively. ” Studies have indicated that the Chinese propaganda system and apparatus, was established with the sole purpose of providing ideological underpinnings to the Chinese Communist Party (CCP) (Lynch, 2001).


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