StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Role of Modern Media in Crisis Communication - Essay Example

Cite this document
Summary
Crisis communication is a sub-specialty of public relations profession designed to defend and protect the company, individual or organization facing a challenge related to its reputation. Communication crisis refers to the perception of unpredictable events that threaten crucial…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
The Role of Modern Media in Crisis Communication
Read Text Preview

Extract of sample "The Role of Modern Media in Crisis Communication"

Download file to see previous pages

Crisis management is a very crucial aspect. Effective communication crisis management can greatly reduce extensive damage that may take place in an organization, as a result, of communication crisis. The document analyzes the role played by modern media in triggering as well as managing the effects of crisis communication in organizations (Carroll, 2013). It is evident that the communication crisis is typically unpredictable aspect that possesses a great potential of damaging the affected organization as well various stakeholders.

The main difference between crafting messages for traditional communication methods and crafting messages for modern communication methods such as social media is the speed at which each mode communicates information as well as misinformation. The application of internet together with social Media has the potential of accelerating and amplifying the public opinion. The aspect hence plays a vital role in impacting adverse effects in organizations, as a result, of crisis communication (Coombs, 2007).

It has become to the consent of most organization’s stakeholders the modern media or simply social media is a double edged sword that create both opportunities and threats for the organizations. Social media as well as other web based Medias, have the potential of creating a crisis in an organization. Among the main factors as to why the social media causes crises in an organization is that it provides various means for stakeholder’s expression. It also lets the stakeholders move from a passive role to an active role.

Being unfiltered channel, it provides employees, consumers and activists with an opportunity of voicing their concerns. The aspect easily finds people with similar mind and mobilizes them against the organization hence causing great crises in that organization (Coombs & Holladay, 2010). Currently, social media and other web-based Medias have also

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Role of Modern Media in Crisis Communication Essay”, n.d.)
The Role of Modern Media in Crisis Communication Essay. Retrieved from https://studentshare.org/journalism-communication/1648495-the-role-of-modern-media-in-crisis-communication
(The Role of Modern Media in Crisis Communication Essay)
The Role of Modern Media in Crisis Communication Essay. https://studentshare.org/journalism-communication/1648495-the-role-of-modern-media-in-crisis-communication.
“The Role of Modern Media in Crisis Communication Essay”, n.d. https://studentshare.org/journalism-communication/1648495-the-role-of-modern-media-in-crisis-communication.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Role of Modern Media in Crisis Communication

Long-Term Investment in Arts

nbsp; As such, the likelihood that Britain's coalition government could drastically curtail, or discontinue, funding for Britain's cultural institutions amounts to nothing less than a national crisis of identity.... nbsp; But the arts and cultural pursuits in Britain have long played a far more profound and spiritual role than pounds and pennies, one that inspires and replenishes the soul....
7 Pages (1750 words) Essay

The Role of PR in Crisis Management

the role of PR IN CRISIS MANAGEMENT Name: Institution: Table of content Appendices………………………………………………………………………………………15 Executive summary It is important to establish the roles that public relations play in crisis management specifically focusing on Pepsi Company.... The rationale of this report stands as follows; to establish the roles of modern public relations in the corporate world, to establish the success and failures of the public relation activities among other important aspects (Martin, 2011)....
10 Pages (2500 words) Assignment

Specific Applications of PR & PA

the role of public relations and public affairs in an organization is indispensable in the modern business environment.... The essay takes a descriptive approach where societal factors as well as economic factors affecting the role of public affairs and public administration are discussed.... Before passing to the role, it is necessary to understand the concept of Public Relation.... Public Relation is essentially a management function which involves monitoring and evaluating the attitudes of the public which include shareholders, government, consumers, employees and the media, through continuous communication with them so as to establish and maintain a mutual relationship and understanding between an them and the organization....
5 Pages (1250 words) Essay

The Crisis Management Systems

One of the biggest crisis that have occurred in the past is the tsunami that occurred on 26 December 2004 as a result of an… (www.... Also, the roles and responsibilities of the government, media and the local community are analyzed in relation to the subject matter.... The risk conscious societies of the modern age are moving toward the development of a community based approach....
10 Pages (2500 words) Essay

The Role of Social Media in the Management of Information on an Organization

The author endeavors to establish the role of social media in the management of information in an organization.... n this paper, I will endeavor to establish the role of social media in the management of information in an organization.... Finally, the issue of security in the management of information is addressed… Social media has made computer-aided communication very easy, convenient and affordable.... In addition, one can follow-up on the original communication and leave a comment that is instantly received by the other person, irrespective of geographical separation  Social media has many uses, the majority of which are beneficial while a few are detrimental....
12 Pages (3000 words) Assignment

News Is What Keeps This World Well-Knitted

The primary role of news has been to assemble happenings from all over the world and compile it for the general public to benefit from.... Having said that, there is not one type or genre or news out there; the importance of each and its role, Although there are innumerous ways of communicating, news is one of the initial tools of communication....
5 Pages (1250 words) Essay

Modern Racism and International Medias Role

Nevertheless, this reportage shows that global media is aware of modern racism and helping to eradicate it through reportage.... This work called "Modern Racism and International media's Role" describes various forms of discrimination and abuses.... For example, a number of times international media such as CNN and leading publications such as the New York Times have reported cases of mistreated workers in Saudi Arabia.... Although racism is something of the past, various instances are still existent in the modern world....
5 Pages (1250 words) Essay

Goals of Command in Coping with Major Incidents

“Turf wars” must never be fought in the midst of a crisis; and all relevant agencies must be ready and willing to work under a predefined, unitary command structure for the duration of the crisis.... These policies must define how the system will respond to a crisis, so that only decisions specifically related to the unique details of a particular emergency remain to be made during the emergency itself:... nformation from various sources—news media, involved civilians, emergency-response personnel, and others—must be gathered, sorted, integrated, evaluated, and communicated quickly and rapidly....
9 Pages (2250 words) Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us