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Sales Journals Issues - Essay Example

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Summary
The essay "Sales Journals Issues" focuses on the critical analysis of the major issues in sales journals. In their interview assignment, s/he interacted with John, a salesman for one of the best computer makers in the world, Compaq. He is the regional sales representative of the company…
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Extract of sample "Sales Journals Issues"

The products include new computers and product servicing if his company gets contracted to supply computers to any client.                                                                 

Although I did not buy any product from John, he demonstrated that he is an outstanding salesman. He demonstrated substantial knowledge about his products and selling techniques, which are paramount in the art and profession of salesmanship. He even asked for my contacts for future follow-ups and to get other referrals. To my surprise, after four days as agreed on, I received a call from John confirming our meeting in a day. This demonstrated how he takes follow-ups very seriously by preparing clients in advance before visiting them. John is a good listener; he never interrupted my speech and he carefully paid attention to every bit of what I was saying. To reach more clients, John explained that he utilizes sales activations and product exhibition shows that are held in different American cities. Such forums are important as salespeople can give presentations and product brochures regarding their products. As mentioned by Amjed (1-2), he also displayed the characteristic of having good people skills noted in his friendliness, outstanding personality, good listening, and ability to communicate very effectively. He demonstrated good product knowledge as he explained without hesitation all the questions I asked I discovered that John is a critical thinker as his plans of action included the psychological engagement of a client as well as his ability to initiate a personal feasibility study to have a diversity of marketing approaches. Although this was not a company-mandated survey, it was for his benefit to achieve market segmentation to sufficiently capture it.

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