Strategic Organizational Communication - Essay Example

The tourists, other travelers, travel agents, hotel businesses, and rent-a-car businesses are the major stakeholders who are targeted through the website. The website uses various marketing tools and techniques to create its service center of attention for the visitors. The website uses information in detail, slide show presentations, creative design, and easily navigated patterns for the site visitors. The website consists of different sections that facilitate the visitors in reaching their desired option easily.

The website aims to make the most of public relations by giving rewards to the existing customers and generate customer loyalty. It also integrates various social networking websites including Facebook, Flickr, Twitter, etc. The website clearly includes all the important facts and offers of the airline. The mission of the airlines has been demonstrated clearly and the objective of the airlines can be achieved as it is user-friendly and allows the site visitors maximum ease and comfort to attain the services by using an online reservation.

They have successfully integrated their marketing communication as they provide a lot of information about their promotional campaigns, incentives, and rewards available for the stakeholders.