Traveling with Friends - Essay Example

My travel companion is Stacy. I have chosen her because we have a lot in common. I would like to travel with her. My travel companion can be described based on market segmentation. In terms of geography, my companion can be categorized based on geographical variables. This includes region, nation, counties, cities, and provinces. My travel companion can be placed under the cities category. She loves traveling and traversing in different cities. This is ideal in the tourism sector given the diversity of the tourism sector.

Ideally, segmentation considers the preferences of the tourist and ensures their desires are fulfilled (Cook, Hsu, & Marqua, 2014). Equally, based on psychographics, my companion exhibits details that can be used in the marketing segment.  This is because of the various things we share. For example, the kind of music we love, the kind of people we hand out with, and we are outgoing.  The psychographic segment relates to the way people are grouped by observing their priorities, interests, and the way they live.

Ideally, it considers the lifestyle of a person.  This way, we could easily plan how we would spend on our planned travel.  The product-related variable is also used in marketing segmentation (Sallot, n.d.). I can describe my travel companion based on the categories by highlighting some of her desire. We wanted to spend economically, this way we would be categorized based on the amount of good or service offered and the degree of loyalty as a consumer. Additionally, my travel companion falls in the category based on the things we want to benefit from.

Our trip is entirely for pleasure, this way, my companion product-related segmentation will place her under the leisure category and ensure the products and services the client wants are fulfilling and benefiting the client (Cook, Hsu, & Marqua, 2014). The demography is important because of the information the service providers get. The tourism sector fulfills the desires of the travelers using the different demographic by categorizing each on the right group.  It is a significant process as the tourism firm ensures their marketing skills are broad and ensure they capture a lot of customers who have their desires fulfilled (Sallot, n.d.).

Additionally, their information can be used to target their wishes by offering products and services that they will make their travel satisfactory. The marketing strategy requires an appropriate approach that endeavors to meet the needs, wants, and expectations of the client. According to Figures 2-1, the first decision concerns laying commitment for the trip. This follows the decisions already made to travel. There are things to consider as we went through the first decisions, time, more, and effort were crucial in this category (Cook, Hsu, & Marqua, 2014, p. 38). This calls on the devotion to see the trip be a success.

The second decision considers the destination decisions. It also the purpose of the trip and consider the time frame that the travel could allow. This way, it helps in making the final decision by observing the variables. The third decision emphasis the commitment to travel. The process also runs by considering the things that are appealing to those traveling both individually and as a group. The fourth decision process tends to be conscious of previous commitments. It looks into the specific details that are crucial for the travel, for example, the time to spend during the travel, time to depart, and the kind of the destination.

Additionally, it considers the mode of transportation which will prompt the explanation of the cost, insurance cover to facilitate unforeseen circumstances, and the mode of booking rooms. The fifth decision analyses the decisions during the trip. Given the placed trip, it is important to know the means to use at the destination. Additionally, if there are reservations made, it is significant to make the theme clear early. Activities to conduct at the destination are also crucial to ensure satisfaction is redeemed.

The decision process depicts both benefits and challenges when chosen in the right category. Ideally, the benefits of the decisions process are the emphasis on preparedness. Additionally, it is beneficial as the details of the trip are highlighted hence easier to make decisions based on the things that motivate the traveler. However, it is challenging because of the many factors to consider. For example, time, destination services, and funds (Sallot, n.d.). The travel decision, for example, pushes and pull motivation describes our trip (Cook, Hsu, & Marqua, 2014, p. 41). We were compelled by our traits as we wanted to travel elsewhere to be out of the norm.

Additionally, Maslow’s hierarchy of needs places us at the belongingness needs. The results of our decision are based on the fourth decision.