Strategic Event Management of Tourism in Canberra - Essay Example

Name Tutor Course Date Canberra, Australian Capital Territory Introduction Tourism is increasingly becoming a significant economic sector in various regional states of the world. In Australia, a number of local areas have been considered as the major and potential sources for state’s economic growth. Since the spending of visitors in such areas contributes greatly to the local economic development, majority of the communities for instance, in Canberra city endeavor to enhance the tourism as well as visitor-oriented events (Hodur and Leistritz p.68). Therefore, the estimation of economic, social, cultural and environmental impacts in event tourism, have become a major of concern in Canberra city of the Australian community. With the economic impacts being the most significant, evaluation of the sports facilities and the other entertainment events that are visitor-oriented as well as event-based is very important. Hodur and Leistritz (2007) further notes that such events are in form festivals practiced within the small regional destinations that enable the development of tourism industry for economic development. The study examines the special events hosted at Thredbo of Kosciuszko National Park and their impacts to the tourism industry of Canberra city. The events take place during the summer-autumn strategically for local tourism attractions to develop a season for non-winter tourism to replace the snow skiing which has acted as traditional attractions. Among such special events are, the Australian Association for Mountain Bike Cup, the National Runners week, Thredbo Jazz and Shakespeare festivals. The nature and types of events The Canberra city provides wealthy and lively festivals as well as events which attract most of the visitors for enjoyment in the entire city’s calendar. The city has an extensive calendar that comprises of other festivals, events such as the Royal show of Canberra, sporting events, Tuggeranong and Floriade. Canberra city has two main festivals among several others. The local newspapers in conjunction with the leading magazines of Canberra are in charge of regular publishing of the new cultural events around the Canberra city (Wood p.04). The central office for tourist information is considered to be an important source for the current events that attracts a large number of participants as well as spectators offering the tourists with various to see, do excitement as they stay within the Canberra city. The city of Canberra provides an avenue for various outdoor activities within the splendid areas such as the Australian National of Botanic Gardens, the Black Mountain, Canberra Tracks, Canberra Nature Park and Kambah pool. Events in the region of Canberra range from a one to two day of event sporting to a month festival. The kinds of visitors who attend such events vary greatly in terms of their behaviors. The CRC research for the Sustainable Tourism implies that participant-related events such, the National Runners Week, yields high expenditure per individual compared to the spectator-based events for instance, the Thredbo Jazz Festival. Wood (2005) argues that as a result, economic impacts of such events differ depending on the kind of events established as well as the market-event relationship attraction. Each event scale is directly related to the resulting scale of impacts from a given event for instance, the attendance rate, infrastructure, benefits, media profile and costs, increases along as the event scale increases as well. In addition, the events changes from community-related events that includes art-craft stalls, National Fork occasions as the major events and hallmark events. The increase in the magnitude of such events leads to the significant rise of their particular attendance, potential costs, benefits, media coverage as well as economic impacts (Hodur and Leistritz p.17). The Australian National Mountain Bike Cup Economic impacts The economic impacts of The Australian Association Mountain Bike Cup in Canberra city hosts the national as well as international sport events, making it an ideal location with superb facilities within purpose-built of Stromlo Forest Park, the extensive cycle paths in the entire city and dedicated miles for mountain biking trails. As a result, Canberra has become the leading cycling capital city of Australia contributing highly to the economic development of the Australian government (Hodur & Leistritz p.17). Social impacts Socially, through the event of Mountain Bike Cup, the city offers the relevant sport institute that is enthusiastic in enriching the entire Australians’ lives, through the sport events of Mountain Bike Cup in the whole Australia. Environmental impacts The environment of Canberra city has fresh air, enough space for competitors’ packing bat or for bike strapping for a secure play between the tourists and locals as well as cheering of the individual’s favorite team. Cultural impacts As far as culture is concerned, Canberra being the capital city Australia is considered as the centre for Australian government, the strategic home for vibrant and diplomatic communities. The city holds most of the national treasures which include, the modern culture, patterns of living and the nation’s history are reflected within a number of museums, activities and galleries. In addition, Canberra city offers the relevant insight into the character and democracy of Australia, marking the Aboriginal continent journey to a modernized nation (Janeczko and Ritchie p 56). Canberra National Multicultural festival Socio-cultural impacts The Canberra National Multicultural Festival celebrates the cultural diversity for Australia with music, theatre, dance as well as food. The Australia’s National Folk event embraces the national history for the Australian music with ample entertaining as well as singing events.Socially; the Canberra festivals are entirely full of funs. Tourists are encouraged to time their Canberra holiday in order to enjoy one or more of the Canberra’s entertaining festival events. The Festival is being considered as one of the Canberra's highly anticipated festivals. In addition, the Australian National and Multicultural festival hosts the nation’s cultural diversity, promotes unity among the individuals of Canberra and the entire multicultural communities of Australia (Janeczko & Ritchie p.64). Economic impacts The Australian National and Multicultural festival is held in February of every year, the visitors as well as local individuals enjoy a variety of food, music, theatre, comedy, the most popular Carnival and dance within the City. Canberra city is used as an avenue for various outdoor activities that are held within the splendid areas of the nation such as, the Australian National of Botanic Gardens, the Black Mountain, Canberra Tracks, Canberra Nature Park and Kambah pool. As a result, such visitors’ expenditures on these events, greatly contributes to the economic development of the various individuals, the Canberra city and Australia as a whole. Environmental impacts Since it is a massive event in Canberra, the National and Multicultural festival that is conducted to celebrate the cultural diversity of Australia, it promises a very rich and conducive entertaining time achieved through festivals, food, wine and other various performances. According to Hodur & Leistritzn (2002 p34).This has created a welcoming environment for both the Aboriginal and Indigenous visitors who come for enjoyment in Canberra city and the entire Australia. Being a multicultural Festival, it includes other subsequent events such as, Film Festival, the global performance showcase, Theatre and comedy, music and concerts, the Chinese New Year and city carnival of American musical extravaganza. The Thredbo Jazz Festival Socio-economic impacts The socio-economic impacts of the Thredbo Jazz Festival is that the event features more than 120 performers who are seen within the 15 distinctive venues areas such as bars, night clubs, cosy restaurants, community centre and the village square of Thredbo. As a result of the Thredbo Jazz Festival, the jazz lovers are taken for the musical journey within the Thredbo location attracting several tourists who contributes greatly to the economy of Canberra and the entire Australian government (McDonnell, Allen, & O’Toole p.48). Thredbo jazz festival has been considered as the renowned boutique festival as well as intimate performances within the various restaurants for favorite dinners and recommended bookings. The festival of Thredbo is an outstanding example that is highly becoming popular among the tourists as well as injecting more revenue into Canberra’s regions particularly during hectic winter and ski seasons. Environmental impacts The village of Thredbo provides the unique environment for the tourists who visit the place to enjoy and listen to the finest Australian jazz musicians. The touring visitors also include important overseas’ guests who come to experience the spectacular mountain scenery. The significance of the festival is that the entire venues are located within the walking distances. Therefore, when the visitors or tourists arrive, leave their various cars behind or enjoy the mountainous fresh air as they foot, they feel secured which makes the place ideal for leisure and festival activities (Wood p.51). The Thredbo event actively engages the conservation of resources such as, use of renewable energy, recycling of waste products, composting as well as other ways of reducing wastes, preservation of wildlife habitats and the environmental education. Cultural impacts The Australian Jazz Festival awards which started in the year 2003, recognizes and promotes excellent musical performance in the Canberra city which encourages the recording as well as presentation of the jazz music in Australia. As a result of honoring the Graeme Bell, MBE and AO the greatest Australian jazz groups, Australian jazz awards are referred to as the Australian Bell (Hodur & Leistritzn p.102). The Thredbo wins the Australia’s prestigious main Tourist Attraction for the Decade Award which promotes its sustained commitment in serving the Canberra or the nation’s visitors. The achievement also makes the Jazz festival to be the leading world class event year round Canberra resort. Due to Thredbo Jazz Festival, Thredbo Museum acts as the show casing for various old skis in conjunction with the incredible footage of previous year. Conclusion It can therefore be concluded that Canberra city provides wealthy and lively festivals as well as events which attract most of the visitors for enjoyment in the entire city’s calendar. It serves as an avenue for distinctive outdoor activities that take place within the superb areas of Australia, such splendid areas include, the Australian National of Botanic Gardens, the Black Mountain, Canberra Tracks, Canberra Nature Park and Kambah pool. Canberra city is the centre and strategic home for the vibrant and diplomatic communities. Socially, through the Mountain Bike Cup event, the Canberra city provides an enthusiastic and relevant sport institute for enriching the entire Australians’ lives. Australian National and Multicultural festival, is basically used for the celebration of the Australia’s cultural diversity, it also promotes unity among the individuals of Canberra and the entire multicultural communities of Australia. Works Cited Hodur, F. & Leistritz, Larry. Estimating the Economic Impact of Event Tourism. Journal of Convention & Event. Tourism, Vol.8, No.4, 63 – 79.2007. Janeczko, Ben, Trevor, Mules & Ritchie, Brent. Estimating the economic impacts of Festivals and Events. University of Canberra. Canberra. 2002. From, McDonnell, I., Allen, J. & O’Toole, W. Festival and Special Event Management. Milton. Jacaranda-Wiley. 1999. Wood, Emma, H. Measuring the economic and social impacts of local authority events. International Journal of Public Sector Management. Vol.18 NO.1, 37 – 53.2005. Read More