Range Rover Advertisement - Essay Example

In short, the ad undermines other vehicles while crediting Evoque to have the capacity to pass through a bump, which other vehicles cannot manage. Range Rover Evoque is portrayed as a flexible vehicle, which can bypass a bump safely. From the video, it is apparent that target buyers are shown what the Evoque car model can do whenever there is a bumpy obstacle. The claim is credible because the marketing strategy offers the Evoque model a competitive advantage over any other model that may be existing in the market.

Further analyzing the technique, used to go over the bump, it did not directly approach it. Instead, it went sideways, and then deftly maneuvered the barrier. However, the first car, though the model was not revealed, had tried to approach the obstacle directly, but it did not manage to bypass the hurdle. Maybe, if it had used the same technique utilized by Evoque, then it would have passed safely (Mills and Grotto, 2017). On the whole, in a competitive environment, Evoque emerges on top as far as the ad is concerned (Bodhani, 2014).

In this case, the target buyers would be convinced that they have the right ride.