The Ways in Which the Production of Celebrity Is Bound Up with Social Relations of Power - Essay Example

Sustainability There are a great many ways in which the word sustainability can be used towards creating socially responsible organizations.... Environmental sustainability is one of the most ways in which sustainability can be defined.... The following code of ethics is on the website, creating a specific structure in which social responsibility is promoted.... As well, social responsibility in the way in which employees are treated, the issues of human rights made a priority within an organization, is another way in which sustainability is achieved....

The context for the emergence of the concept of celebrity is defined by the conditions under which the right mix of circumstances allowed causes to trigger the overall effect.... The creation of pseudo-events have been a framing factor in the way in which the media has been used in order to create celebrity.... Cashman cites the seminal time period being the 1980's in which the media began to expand and grow in influential power and at the same time, a general loss in confidence diminished the power and influence of political leadership (Cashman 2)....

hellip; Especially, the tribal group, Basseri of Iran has been a nomadic civilization of its own, with distinct social equations of kinship, beliefs, values, and social change that is always defined by their primary mode of subsistence, that is, pastoralism.... Generations who have remained pastoral nomads have instilled a unique culture into this people, which cannot be erased by modernity that easily.... They have a pattern of “annual movement cycles” which make them travel according to the climate and availability of grass for their cattle (Marx, 1977, p....

According to David Marshall, Canadian media theorists and author of the book Clebrity and power , celebrities were an invention that heralded the democratic ear of fame business.... The term celebrity has its roots in latin word... The development of industrial mass production, 2.... the growth of mass production industries such as film, broadcast radio, television, book publishing industries as well as print and electronic news media (Wikipedia, 2006, http://en....

The study area of celebrity endorsement is vast and wide.... There is lot of… First in this chapter, a study relating to the background of celebrity endorsement has been explained for getting the clear idea about Following by that, different theories regarding communication and how celebrities play an important role in framing communication strategies has been clarified.... Then four types of celebrity endorsement modes have been explicated in order to understand how different celebrities are associated with different products or services....

The dissertation "Impact of celebrity Endorsement on Consumers" investigates the specific celebrity attributes of celebrity likeability and celebrity trustworthiness on specific consumer behavior outcomes of a popularity, company or product brand image and purchase intentions.... hellip; A correlation analysis between the independent and the dependent variables established that celebrity attributes like attractiveness and likeability lead to better ad viewership, trustworthiness is linked with the better brand image, and product-celebrity match, as well as credibility, is correlated highly with the purchase intentions....

rdquo; To this end, celebrity is essentially a cultural formation with social functions.... According to them, a celebrity is a content word that denotes a 'famous person' (Marwick & Boyd 2011).... n in popular sense, celebrity is a personal quality, where one is either a celebrator not.... Keats (2013) opines that celebrity is a cultural phenomenon or the state of being, such as celebrity culture or publication.... Marwick and Boyd's (2011) take this perspective to argue that celebrity is a genre of “discursive effect” and “representation,” or a commodity that is tradable through publicity, promotions and media industries that collaboratively generate these “discursive effects” and “representation....