Strategic Operations Management: Toyota Motor Corp - Essay Example

The first recommendation to Toyota is to ensure that it sticks to the continuous improvement culture to be able to achieve its vision for the year 2020. Toyota had become silent for a period of two years on revamped manufacturing process means that a lot of time was wasted. Therefore, such delays must be avoided to ensure that a continuous process is achieved (Giannoccaro 94).Secondly, the company should use research and development (R&D) continuously on its revamped manufacturing process to ensure that the less costly and luxurious cars meet the needs of the consumers in the market.

This will ensure that it achieves maximum sales to compete with other car manufacturers in the market. Research and development will help in terms of informing the company of the improvements and challenges in the market environment and the changing needs of consumers. The research and development will help the company respond to the market needs (Gupta and Starr 56)Lastly, the company should continuously train its staff for continuous quality assurance initiatives to ensure that the luxurious and low-cost vehicles are of high quality, which will help the company attract more customers in the market.