Strategic Marketing ofKudler Fine Foods - Essay Example

A major portion i.e. 87.5% of the respondents agreed that the merchandise displays of Kudler Fine Foods were much attractive. However, in the year 2007, the attractiveness of the merchandise displays can be recognized as quite minimum as compared to the previous year. Relating to the last question of the research, it has been apparently observed that overall, the respondents were much satisfied with the store that possess by Kudler Fine Foods in the year 2006 in comparison with the year 2007 in accordance with the results obtained from the research.

However, apart from the aforesaid aspects, certain variations can also be observed concerning other vital facets. These facets comprise the convenience of store hours, attractiveness of decor along with store atmosphere, and the behavioral attitudes of the customer service representatives. According to the results, it can be affirmed that the market trend of Kudler Fine Foods was quite satisfactory in the year 2006 as compared to the year 2007 (the University of Phoenix, n.d.).