Promotional Strategy in Marketing - Essay Example

Each media has its own level of effectiveness when the targeted audience has been determined. Companies use promotion when launching new products on the market, or when they want to increase their sales on particular products. Last week, for instance, there was a roadshow being carried out by Pepsi Company. The roadshow was about increasing the market knowledge about Pepsi products, the brands they produce, where to find the products, and their market prices. During the promotion, the company was rewarding people at random, if they found you just purchased their product.

This was another way of ensuring that people purchased a lot of their products during this period of a promotion, and even afterward. Roadshow, to the company, was the best way of promoting their products since in this way, so many customers are reached and the company also comes into close proximity with its customers. It is therefore important to choose the correct or most suitable medium for promotion in order to reach as many targeted consumers as possible.