Communication Style in Starbucks - Essay Example

Communication is an important tool for the success and failure of businesses. The paper examines how Starbucks differs from those tiny tuck shops that are found on each and every street these days. Every time a customer enters Starbucks, he is welcomed by an employee and greeted before he places the order. Different age groups are treated in different ways. The main differences in the use of language, tone, and expressions were identified in two age groups i.e. children and adults. Children are dealt with more passionate, loving, and joyful manner.

However, adults are dealt with with more respect. The training and requirements of a job as an employee at Starbucks involve instructions about conversation techniques. The reason is the reputation of Starbucks which may be spoiled by regular complaints in regards to employee misbehavior. The pleasing smiles, continuous attention, and punctuality of delivery are the points that create positive hope for the future of Starbucks. The language use among the employees is rather informal and friendly.

However, more formal language and professional language are used with the higher staff/employers.