Social Entrepreneurs: Correcting Market Failures - Essay Example

Extending help to the society and the market segment that really needs these products particularly successful because they provide alternatives that address the “needs” of the people such as creating affordable hearing aids for the deaf. However, as described in the article “Disruptive Innovation for Social Change”, in some point these products and/or services may not be sufficient or may lack features; but still, it offers a lower cost. Disruptive innovation makes a great impact on society in all aspects of the industry but these social changes are not intentional.

Achieving a break-even through social marketing is not difficult because the products benefit the consumers most especially when it comes to the health industry. The social entrepreneurs just have to maintain the factors such as the donations coming from the sponsors and social responsibility in order to get the market’s loyalty to the brand.