Bern Soft Company Management - Essay Example

In the changes that the organization has undergone, they are well compared with those that are in Kotter’s 8 step model (Arun,2006).

            Bern soft company underwent a series of organizational changes .the first change that was so obvious was in the urgency in terms of the meeting the various needs, demands as well s the tastes of the different customers. Kotter in his 8 step model has talked of the need for businesses to create change. Bern soft company did the SWOT analysis as a measure for the creation of the urgency. This was simply the identification of the strengths, weaknesses, opportunities, and threats in the market (Arun,2006).

            The second step in the model is the formation of a coalition. This was quite evident in the organization as many stakeholders were drawn from all sides for the effective management of the organization. The company again formulated a mission which became their central point of focus. This is what they worked towards to realize the change. This is also seen in the third step of Kotter’s model. The organization became open to the public and as the saying goes, ‘the customer is the king’ they communicated with their clients and the concerns of the clients were addressed. This is as recommended in the fourth step of the model (Arun,2006).

The table below shows the monetary values of the products of the company. The starting capital was $ 25550000.

Bern soft company sales in 2009 (‘000 US $)

Bern soft company sales in 2009 (‘000 US $)

Bern soft company sales in 2009 (‘000 US $)

Stock

25550

24590

25790

Expenses

9535

8000

4750

Revenue

8575

9200

15000

Profit

-

1200

10430

Loss

960

-

-

Net sales

24590

25790

36220

            From the tabulated data it can be clearly seen that in the first year, the company made losses but in the second and that years after undergoing the changes, the company made high profits. It optimized.