Bern Soft Company Management – Essay Example
The paper "Bern Soft Company Management" is a wonderful example of a management essay. This paper delves in highlighting a company that has undergone a serious organizational change. The paper will discuss the changes that occurred in the second year of operation of Bern soft Company that epitomizes the Kotter’s 8 step model. In the changes that the organization has undergone, they are well compared with those that are in the Kotter’s 8 step model (Arun,2006).
Bern soft company underwent a series of organizational changes .the first change that was so obvious was in the urgency in terms of the meeting the various needs, demands as well s the tastes of the different customers. Kotter in his 8 step model has talked of the need for the businesses to create change. Bern soft company did the SWOT analysis as a measure for the creation of the urgency. This was simply the identification of the strengths, weaknesses, opportunities and the threats in the market (Arun,2006).
The second step in the model is the formation of a coalition. This was quite evident in the organization as many stakeholders were drawn from all sides for the effective management of the organization. The company again formulated a mission which became their central point of focus. This is what they worked towards to realize the change. This is also seen in the third step of Kotter’s model. The organization became open to the public and as the saying goes, ‘the customer is the king’ they communicated with their clients and the concerns of the clients were addressed. This is as recommended in the fourth step of the model (Arun,2006)
The change that was so captivating in the organization was the firing of some of the staff including the managers in other departments. This was a way that they wanted to progress and this was done to those who were not bringing positive impacts to the organization. The fifth step in the model also talks of removing the barriers to success. The table below shows the monetary values of the products of the company. The starting capital was $ 25550000.
From the tabulated data it can be clearly seen that in the first year, the company made losses but in the second and that years after undergoing the changes, the company made high profits. It optimized.